torque real estate overview
TRANSCRIPT
Building Brands !
Marketing for Real Estate
©2013 Torque brand strategy
Torque Agile Marketing/Branding Process
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BACKGROUND • Objectives • Offerings • Competition • Market presence • Sales process
KEYS TO LEARN • Market landscape • Macro Trends • Target consumers,
competitors, distribution channels, and technology
• Customer need • Buying and purchase
process • Opportunity • Customer tribe profiles • Go-to-market
hypothesis
AGILE TESTING • Pilot marketing objectives
and strategy • Creative ideation • Low-cost pilot to test:
- Tribes - Communication channels - Message and offer
AGILE SCALING • Build on successes • Growth metrics • Growth Tribes • Growth media • Growth communication
channels
Discover » Focus » Launch » Build on Success Scale»
MARKET INNOVATION • Innovate & Refine
• Offer • Product • Message • Channel
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TAWANI E N T E R P R I S E S
Torque Clients Served
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2
Direct Mail
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Office ownership reduces costs, increases cash flow and enables appreciation in value.
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55 W. Monroe marketing project 12
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X marks your spec suite.
At vero eos et accusamus et iusto dignissi-
mos ducimui blanditiis praesentium volup
tatum deleniti atque corrupti quos dolores
et quas molestias excepnt occaecati cupidi.
At vero eos et accusamus et iusto dignissi-
mos ducimui blanditiis praesentium volup
tatum deleniti atque corrupti quos dolores
et quas molestias excepnt occaecati cupidi
AT VERO EOS ET ACCUSAMUS ET IUSTO
DIGNISSIMOS DUCIMUI BLANDITIIS PRAE-
SENTIUM VOLUPTATUM DELENITI ATQUE
CORRUPTI QUOS DOLORES ET QUAS
MOLESTIAS EXCEPNT OCCAECATI CUPIDI.
PROGRESS DEPENDS
ON UNREASONABLE
EXPECTATIONS.
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At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi. At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi
INDEPENDENT OWNERSHIP CREATES A SHORT CHAIN OF COMMAND...WITH CLI-
ENTS AT THE TOP.
At vero eos et accusamus et iusto dignissi-
mos ducimui blanditiis praesentium volup
tatum deleniti atque corrupti quos dolores
et quas molestias excepnt occaecati cupidi.
At vero eos et accusamus et iusto dignissi-
mos ducimui blanditiis praesentium volup
tatum deleniti atque corrupti quos dolores
et quas molestias excepnt occaecati cupidi
AT VERO EOS ET ACCUSAMUS ET IUSTO
DIGNISSIMOS DUCIMUI BLANDITIIS PRAE-
SENTIUM VOLUPTATUM DELENITI ATQUE
CORRUPTI QUOS DOLORES ET QUAS
MOLESTIAS EXCEPNT OCCAECATI CUPIDI.
INDEPENDENT OWNERSHIP CREATES A SHORT
CHAIN OF COMMAND...WITH CLIENTS AT THE TOP.
At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesenti-um voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi. At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi
THERE’S A RIGHT WAY AND A WRONG WAY OF DOING BUSINESS. WHEN YOU’RE INDEPENDENT, THERE’S ONLY ONE WAY.
At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesenti-um voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi. At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi
IT’S NOT ALWAYS THE FIRST PERSON TO TALK THAT LOSES.IT’S OFTEN THE LAST PERSON TO LISTEN.
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THE DIMENSIONS OF NOW ARE MEASURABLE. THE DIMENSIONS OF TOMORROW ARE CREATABLE.
At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesenti-um voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi. At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi
THERE’S A RIGHT WAY AND A WRONG WAY OF DOING BUSINESS. WHEN YOU’RE INDEPENDENT, THERE’S ONLY ONE WAY.
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Thank You