topic:context marketing presenter: theodore hien le ...research.vietnambusiness.tv/demystifying...
TRANSCRIPT
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Topic: CONTEXT MARKETINGPresenter: THEODORE HIEN LECompany: TIKI.VN
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•Utilize and maintain the context in your marketing execution.•By keeping the same context from the moment they are aware of our brand/ product to the time they visit our
site/ store, we want to deliver the right set of products to each customer.
What is context in marketing?
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Unlike web, your mobile app doesn’t understand “link” in traditional way
Mobile App Problem
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What we want
Install your mobile app
Open your app with the same context
If all else fails, open mobile site
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DEEP LINK, UNIVERSAL LINK/ APP LINK, AND OTHER OPTIONS
HOW TO DO IT?
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DEEP LINKING
•A “special” link to launch a native mobile application•Connects to a defined action in a mobile app, seamlessly linking users to relevant content•Format: myapp://
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Tikivn://
Examples
Tikivn://home/search Tikivn://products/259934
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UNIVERSAL LINK (iOS) | APP LINK (Android)
•Users tap a link to your website:– Redirected to your installed app without going through Safari. –If your app isn’t installed è opens your website in Safari.
•Work best with Google search results and cross-platform ads•Advantages:
Unique Secure Flexible Simple Private
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Examples
Installed
Not install yet
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Onelink ID (Appsflyer)
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Dynamic Link (Firebase)
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WHY?
•Seamless customer experience•Better tracking with cross-platform analytics
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