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TRANSCRIPT
March 2014
TOPIC:
FTP Data —An Important Player In Your
Game Plan of Growing Membership
The ASCE Membership Champions Program
w w w . a s c e . o r g / C h am p i o n s
ASCE Membership Champions Program
Today’s Trainers
Anne O’Donnell, CAE
Cooks up new ideas
Listens to the pulse of
volunteers
Program Manager,
Membership Champions
Program
Dan Wilson, Aff.M.ASCE
Researcher extraordinaire
FTP Interpreter
Market Research Analyst
The HUDDLE-March 2014
ASCE Membership Champions Program
Game Plan for Today
1. Part One: What is the FTP
FTP Account Holder vs. Targeted
Account holder vs. One-time use
Request
Protocol
Updating the FTP Account
Troubleshooting/Updating Records
2. Part Two: The Strategy
Understanding the FTP data
fields
Sort and extract to
communicate to your target
audience
The HUDDLE-March 2014
Dan Wilson
Market Research Analyst
Why use FTP Membership Data
How to obtain FTP Membership
Data
How to use FTP Membership
Data
How else can we be of service?
• Call Dan at 703-295-6121
Extraordinaire The HUDDLE-March 2014
ASCE Membership Champions Program
The HUDDLE
March 2014
Part One: What is the FTP
ASCE Membership Champions Program
Why Use FTP Data
What it Means
• FTP (File Transfer Protocol): a way to transfer files over the internet
What You Get
• Section/Branch data like date joined, member grade, email address, Institute affiliation, contact information, etc.
Why It’s Important
• Communication with, and information on, various groups within your Section/Branch
The HUDDLE-March 2014
ASCE Membership Champions Program
Protocol/Account Types
There are different types of access
available depending on the needs of
the member.
FTP access
•Access full membership listing anytime
•Sort by columns based on your needs
•All columns included
Targeted access
•Specify information desired (e.g. new members in the past month)
•Listing delivered electronically on a pre- determined basis (usually monthly)
One-time Use
•Information is only needed for a one-time occurrence (e.g. mailing)
•Can be targeted
•Listing delivered via a secure link
Rules vary slightly based on access type
(FTP vs. Targeted vs. One-time use), but
generally state:
• Information is the sole property of ASCE
• Only use the information for typical ASCE
business
• Do not use the ASCE logo for unofficial/
inappropriate business
• Do not use membership data older than 30
days
• Only the person who completed the
indemnification form can use the information
The HUDDLE-March 2014
LIVE DEMO
Where to
Find the
Online
Forms
Season-Stats web page
www.asce.org/Champions
Obtaining FTP Account Access
www.asce.org/Champions Member realizes benefits of having
a detailed membership list
Member accesses sign-up web
page (link above)
Member selects appropriate sign-
up option
If only I could get
a listing of
members in my
Section/Branch
Member completes and submits
appropriate “Rules for Member
Data Use” form
When “Submit” is clicked, form
goes to ASCE headquarters
Member is given access to their data
electronically within two weeks
The HUDDLE-March 2014
ASCE Membership Champions Program
The HUDDLE-March 2014 ASCE Membership Champions Program
Accessing Your FTP Data
Once you receive your FTP access info, you can
typically put it into your web browser to access the
data.
If you are having trouble accessing your data through
your Internet browser, you can use a free FTP client
like FileZilla (https://filezilla-project.org/).
Once you hit Enter, you are taken to a web page with
your files. Simply click on the file to Open/Save.
Simply click the “Download FileZilla Client”
link and follow the on-screen instructions.
The HUDDLE-March 2014 ASCE Membership Champions Program
Updating Member Demographic
Information
Have You Received a Bounce Back When Trying to Reach a
Member?
If you receive feedback from members related to
record keeping such as…
Address Information
Email addresses
Section affiliation
…then contact:
The HUDDLE
March 2014
Part Two: The Strategy
Defining the Data fields
Looking for data field definitions?
Check the FTP Handbook for
Database Use
Looking for ways to use the data
Looking for instructions on how to
sort the data to get the member
segments you want
LIVE DEMO
Tell Me What
I Need To
Know
A Brief Tour of The FTP
Handbook
The HUDDLE-March 2
ASCE Membership Champions Progr
Strategies Up Close
FTP Membership Data is a detailed listing
of all members in your Section/Branch.
Ways to Engage Members
Welcome new members
Celebrate and engage Life Members
Engage Younger Members
Promote Section membership
Promote Institute membership
Let’s hear from you!
1. Champions Page
Tour-LIVE DEMO
http://www.asce.org/Champions
2. E-Workbook
LIVE DEMO
3. FTP Handbook for Database Use
Let’s hear from you!
014
am
The Plays Learned Today
• What FTP means, why it’s important, and how to use it
• The differences between each FTP account, the protocol & troubleshooting
tips
• How to update the FTP Account
• Gained a better understanding of how to use the FTP data fields to get
particular groups of members in order to communicate with them.
• Identified why it’s important to step up the communication with certain groups
of members as well as having a strategy behind it.
The HUDDLE-March 2014
ASCE Membership Champions Program
Thank you for your time!