top user tasks in 'static' and 'mobile' contexts - intelligent content...

To p U s e r Ta s k s i n ’ S t a t i c ’ a n d ‘ M o b i l e ’

C o n t e x t s

P h o t o b y A c i d P i x — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / a c i d p i x / 5 7 2 1 9 3 4 1 0 8 /

C h r i s t i a a n W. L u s t i g s e n i o r s t r a t e g i s t , r e s e a r c h & s t r a t e g y d i r e c t o r a t S a b e l O n l i n e

I n t e l l i g e n t C o n t e n t C o n f e r e n c e : B r e a k i n g D o w n B a r r i e r s

@ChristiaanWLstg

http://www.flickr.com/photos/acidpix/5721934108/

H o o f d t e k s t - n i v e a u é é n H o o f d t e k s t - n i v e a u t w e e

H o o f d t e k s t - n i v e a u d r i e P h o t o b y R o b S p o t s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / 9 3 3 8 8 1 5 7 @ N 0 7 / 9 0 0 0 5 6 3 4 4 6 /@ChristiaanWLstg


http://www.flickr.com/photos/93388157@N07/9000563446/


H o o f d t e k s t - n i v e a u d r i e @ChristiaanWLstg


– S t e p h e n H a y

“There is no mobile web”

P h o t o b y I n d i g o S k i e s P h o t o g r a p h y — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / i n d i g o s k i e s / 6 5 2 3 2 7 5 5 1 3 /@ChristiaanWLstg


http://www.flickr.com/photos/indigoskies/6523275513/

– S t e p h a n i e R i e g e r, J e f f E a t o n , K a r e n M c G r a n e e t a l .

“There is no mobile context”

@ChristiaanWLstg



H o o f d t e k s t - n i v e a u d r i e P h o t o b y I n d i g o S k i e s P h o t o g r a p h y — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / i n d i g o s k i e s / 6 5 2 3 2 7 5 5 1 3 /P h o t o b y D a n L i u — h t t p : / / w w w. r e c e s s m o n k e y. o r g . n z / w p - c o n t e n t / u p l o a d s / 2 0 1 3 / 0 3 / 1 6 9 6 3 2 _ 3 5 6 0 2 6 7 3 6 5 6 9 1 _ 1 3 0 6 2 1 9 6 0 7 _ o . j p g@ChristiaanWLstg


http://www.flickr.com/photos/indigoskies/6523275513/

http://www.recessmonkey.org.nz/wp-content/uploads/2013/03/169632_3560267365691_1306219607_o.jpg

P h o t o b y A n d r é M u t a n g s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / m u t a n g a - p h o t o g r a p h i e / 8 0 5 3 2 2 9 0 4 8 /@ChristiaanWLstg


http://www.flickr.com/photos/mutanga-photographie/8053229048/

0%

15%

30%

45%

60%

Dec 2012 Jan 2014

55%45%

@ChristiaanWLstg


h t t p : / / p e w i n t e r n e t . o r g / C o m m e n t a r y / 2 0 1 2 / F e b r u a r y / P e w - I n t e r n e t - M o b i l e . a s p x

http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx

40%

50%

60%

70%

80%

end 2012 Q3 13

72%

60%

@ChristiaanWLstg


h t t p : / / w w w. t e l e c o m p a p e r. c o m / r e s e a r c h / d u t c h - s m a r t p h o n e - u s e r- q 3 - 2 0 1 3 - - 9 7 3 9 6 8

http://www.telecompaper.com/research/dutch-smartphone-user-q3-2013--973968

“Americans deserve a government that works for them anytime, anywhere, and on any device.”

– B a r a c k O b a m a , 2 3 M a y 2 0 1 2

P h o t o b y t h e U S A r m y — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / s o l d i e r s m e d i a c e n t e r / 4 0 9 7 6 9 9 7 8 5 /@ChristiaanWLstg


http://www.flickr.com/photos/soldiersmediacenter/4097699785/

— C a m e r o n M o l l , 9 M a r c h 2 0 0 7 ( ! )

“The importance of comprehending context — circumstances and conditions that surround a place, thing, or event — within the mobile environment cannot be overstated.”

P h o t o b y F a r o u q Ta j — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / f a r o u q t a j / 6 7 4 4 8 0 5 5 3 3 /@ChristiaanWLstg


http://www.flickr.com/photos/farouqtaj/6744805533/

I f t h e r e i s s u c h a t h i n g a s a m o b i l e c o n t e x t , h o w d o y o u k n o w w h a t i t i s ?

@ChristiaanWLstg


P h o t o b y E l i o t P h i l l i p s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / h a c k a d a y / 6 8 4 2 0 2 3 3 1 8 /

http://www.flickr.com/photos/hackaday/6842023318/

@ C h r i s t i a a n W L s t g

Site stats are corrupted by how easy — or how hard! — it is to find your content.

P h o t o b y U W W R e s N E T — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / u w w r e s n e t / 6 2 8 0 8 8 0 0 3 4 /@ChristiaanWLstg


http://www.flickr.com/photos/uwwresnet/6280880034/

W h a t i f p e o p l e a c t u a l l y w a n t a d i f f e r e n t b o o k ?

P h o t o b y R o o R e y n o l d s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / r o o r e y n o l d s / 2 8 9 9 4 8 6 6 3 1 /@ChristiaanWLstg


http://www.flickr.com/photos/rooreynolds/2899486631/


H o o f d t e k s t - n i v e a u d r i e

Long Tail versus Long Neck

P h o t o b y C o l i n t h e S c o t t — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / c o l i n t h e s c o t / 9 4 8 0 2 2 4 8 9 3 /@ChristiaanWLstg


http://www.flickr.com/photos/colinthescot/9480224893/

F a c t s , n o t o p i n i o n

@ChristiaanWLstg


@ChristiaanWLstg


4-6 top tasks20% of points

40-60 bottom tasks = 20% points


H o o f d t e k s t - n i v e a u d r i e @ChristiaanWLstg


O n e o f t h e f o u r m a j o r U n i v e r s i t y M e d i c a l C e n t e r s i n t h e N e t h e r l a n d s

P h o t o b y Yv o P l u y m a k e r s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / y v o - p l u y m a k e r s / 3 7 4 3 9 9 1 1 8 4 /@ChristiaanWLstg


http://www.flickr.com/photos/yvo-pluymakers/3743991184/

O n t h e g o o r o n t h e c o u c h ?P h o t o b y A n d r e a W r e n — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / m i s s u s _ m o p / 2 4 2 2 9 2 5 6 2 /@ChristiaanWLstg


http://www.flickr.com/photos/missus_mop/242292562/



I n w h i c h s i t u a t i o n d o y o u m o s t o f t e n v i s i t t h e U M C w e b s i t e ?

a. F r o m h o m e b. F r o m m y o f f i c e o r p r a c t i c e , o r f r o m m y w o r k

p l a c e i n t h e h o s p i t a l c. O n m y w a y t o t h e h o s p i t a l d. I n t h e h o s p i t a l f o r a n a p p o i n t m e n t , v i s i t o r

a d m i s s i o n

@ChristiaanWLstg


Home

Offce, practice

On my way

In the hospital

0 500 1000 1500 2000

208

7

615

1.875

@ChristiaanWLstg


To p t a s k s i n ‘ s t a t i c ’ c o n t e x t

# TA S K C . % C . TA S K S

1 Treatment 4.6% 1.2%

2 Disease/condition 8.9% 2.3%

3 Contact details 13.2% 3.5%

4 My patient records 16.7% 4.7%

5 Appointments 19.9% 5.8%

6 Scientific research 22.9% 7.0%

7 Referrals procedure 25.9% 8.1%

@ChristiaanWLstg


To p t a s k s i n ‘ m o b i l e ’ c o n t e x t


1 Appointments 4.1% 1.2%

2 Admission 8.3% 2.3%

3 Disease/condition 12.2% 3.5%

4 Waiting times 16.2% 4.7%

5 Treatments 19.7% 5.8%

6 Examination and diagnosis 23.0% 7.0%

7 Treatment teams 25.9% 8.1%

@ChristiaanWLstg


D i f f e r e n c e b e t w e e n ‘ s t a t i c ’ & ‘ m o b i l e ’ c o n t e x t s

# ‘ S TAT I C ’ ‘ M O B I L E ’ D I F F.

1 Treatment Appointments +4

2 Disease/condition Admission +28

3 Contact details Disease/condition -1

4 Viewing and updating my records Waiting times +15

5 Appointments Treatment -4

6 Scientific research Examination and diagnosis +4

7 Referrals procedure Treatment teams +15

@ChristiaanWLstg


O n e o f t h e t w o l a r g e s t r e g i o n a l e l e c t r i c i t y n e t w o r k o p e r a t o r s i n t h e N e t h e r l a n d s

P h o t o b y N e d e r l a n d i n f o t o ' s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / d o r d r e c h t - h o l l a n d / 1 0 3 8 3 5 2 9 6 0 6 /@ChristiaanWLstg


http://www.flickr.com/photos/dordrecht-holland/10383529606/



I n w h i c h s i t u a t i o n d o y o u m o s t o f t e n u s t h e i n t r a n e t ?

a. D u r i n g w o r k i n t h e o f f i c e o r f r o m h o m e b. D u r i n g w o r k o u t s i d e t h e o f f i c e

@ChristiaanWLstg


Office or home

Outside office

0 350 700 1.050 1.400

158

1.392

@ChristiaanWLstg




D o y o u n e e d j o b - r e l a t e d i n f o r m a t i o n w h e n y o u ’ r e t r a v e l i n g t o o r f r o m w o r k ?

@ChristiaanWLstg


Yes

No

0 225 450 675 900

874

378

@ChristiaanWLstg


To p t a s k s i n ‘ s t a t i c ’ c o n t e x t


1 Find a colleague 12.27% 1.08%

2 Write hours 21.10% 2.15%

3 Personal budget 28.52% 3.23%

4 Alliander-wide news 34.95% 4.30%

5 Leave 40.84% 5.38%

6 Share documents 45.90% 6.45%

7 Work instructions and manuals 49.56% 7.53%

@ChristiaanWLstg


To p t a s k s i n ‘ m o b i l e ’ c o n t e x t


1 Personal budget 12.13% 1.08%

2 Write hours 19.46% 2.15%

3 Leave 26.61% 3.23%

4 Find a colleague 33.39% 4.30%

5 Remuneration and allowances 39.46% 5.38%

6 Logistics and materials catalog 44.02% 6.45%

7 Work instructions and manuals 47.75% 7.53%

@ChristiaanWLstg


D i f f e r e n c e b e t w e e n ‘ s t a t i c ’ & ‘ m o b i l e ’ c o n t e x t s

# ‘ S TAT I C ’ ‘ M O B I L E ’ D I F F.

1 Find a colleague Personal budget +2

2 Write hours Write hours

3 Personal budget Leave +2

4 Alliander-wide news Find a colleague -3

5 Leave Remuneration and allowances +6

6 Share documents Logistics and materials catalog +15

7 Work instructions and manuals Work instructions and manuals

@ChristiaanWLstg


“Such a small group won’t do, mister!”P h o t o b y P n P ! — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / p n p / 5 5 8 8 3 1 5 2 7 8 /@ChristiaanWLstg


http://www.flickr.com/photos/pnp/5588315278/

@ChristiaanWLstg


H o w d o I d e a l w i t h a l l t h i s ?

P h o t o b y R e u b e n S t a n t o n — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / a b s e n t / 2 1 5 7 0 5 7 4 7 5 /@ChristiaanWLstg


http://www.flickr.com/photos/absent/2157057475/

– S a r a Wa c h t e r- B o e t t c h e r

‘How will you actually know which context someone is in when they access your site?”

P h o t o b y N a t h a n M e i j e r — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / n p m e i j e r / 8 2 7 2 0 8 7 4 6 2 /@ChristiaanWLstg


http://www.flickr.com/photos/npmeijer/8272087462/

D e v i c e ≠ c o n t e x t

P h o t o b y C h r i s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / c h r i s i n p l y m o u t h / 7 2 7 8 1 1 0 9 0 8 /@ChristiaanWLstg


http://www.flickr.com/photos/chrisinplymouth/7278110908/

@ C h r i s t i a a n W L s t g

Task + location + network + device ≈ context

P h o t o b y H a a g s U i t b u r o — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / h a a g s u i t b u r o / 7 5 2 6 2 9 0 2 8 6 /@ChristiaanWLstg


http://www.flickr.com/photos/haagsuitburo/7526290286/

1. W h a t d o e s m y c o n d i t i o n i n v o l v e ?

2. W h i c h t r e a t m e n t i s u s u a l l y p r e s c r i b e d ?

3. H o w d o I f i n d a s p e c i a l i s t d o c t o r ?

P h o t o b y J a c k A m i c k — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / s p y k e r 3 2 9 2 / 6 3 4 5 9 5 3 3 6 1 /@ChristiaanWLstg


http://www.flickr.com/photos/spyker3292/6345953361/

1. W h e r e d o I n e e d t o r e p o r t ?

2. W h a t m i g h t I e x p e c t d u r i n g a d m i s s i o n ?

3. A r e t h e r e a n y d e l a y s w i t h m y a p p o i n t m e n t ?

P h o t o b y J ü r g S t u k e r — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / j s t u k e r / 9 2 3 4 6 0 3 5 0 8 /@ChristiaanWLstg


http://www.flickr.com/photos/jstuker/9234603508/

User profile

@ChristiaanWLstg


P h o t o b y D a n i e l G i e s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / d a n i e l _ g i e s / 5 4 2 7 3 8 6 3 7 6 /

http://www.flickr.com/photos/daniel_gies/5427386376/

1. W h o h a s t h e e x p e r t i s e t o h e l p m e o n a p r o j e c t ?

2. W h a t ’s t h e l a t e s t c o m p a n y n e w s ?

3. W h i c h d o c u m e n t s d i d m y c o l l e a g u e s s h a r e t o d a y ?

P h o t o b y K a i C h a n Vo n g — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / k a i c h a n v o n g / 3 3 3 0 2 8 1 1 3 6 /@ChristiaanWLstg


http://www.flickr.com/photos/kaichanvong/3330281136/

1. H o w d o I f i x t h i s i s s u e ?

2. A r e t h e s e m a t e r i a l s i n s t o c k ?

3. W h e n i s m y n e x t p a y d u e ?

P h o t o b y M o n u m e n t 0 7 6 — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / m o n u m e n t 0 7 6 / 1 1 4 4 4 6 8 1 3 3 4 /@ChristiaanWLstg


http://www.flickr.com/photos/monument076/11444681334/

C o n t e n t c h o r e o g r a p h y

P h o t o b y M r T. i n D C — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / m r _ t _ i n _ d c / 4 5 4 1 6 9 4 7 1 3 /@ChristiaanWLstg


http://www.flickr.com/photos/mr_t_in_dc/4541694713/

– K a r e n M c G r a n e

“One well-structured flexible reusable set of content that can be published to many places.”

P h o t o b y W e b d a g e n e — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / w e b d a g e n e / 6 1 4 9 9 5 2 5 7 6 /@ChristiaanWLstg


http://www.flickr.com/photos/webdagene/6149952576/

– K a r e n M c G r a n e

“You need human judgment to decide what actually matters.”

@ChristiaanWLstg


When there’s enough reason to do so, have different content altogether.

P h o t o b y s a s a . m u t i c — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / s a s 5 / 5 4 1 8 8 8 6 9 3 9 /@ChristiaanWLstg


http://www.flickr.com/photos/sas5/5418886939/

M o n i t o r, t e s t , a n d o p t i m i s e …

P h o t o b y P i r e l l i — h t t p : / / w w w. f 1 f a n a t i c . c o . u k / 2 0 1 4 / 0 1 / 3 0 / j e r e z - t e s t - d a y - t h r e e - p i c t u r e s / i m g _ 4 2 3 9 /@ChristiaanWLstg


http://www.f1fanatic.co.uk/2014/01/30/jerez-test-day-three-pictures/img_4239/

… r i n s e , a n d r e p e a t …

@ChristiaanWLstg


P h o t o b y D a v i d Ya m a s a k i — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / d y a m a s a k i / 2 8 3 8 1 6 3 7 3 9 /

http://www.flickr.com/photos/dyamasaki/2838163739/

P h o t o b y M i c h a e l L e u n g — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / f l y w o r l d / 3 5 8 3 5 1 5 1 6 1 /


@ChristiaanWLstg

T h i s i s a s m a l l a u d i e n c e

http://www.flickr.com/photos/flyworld/3583515161/

C a t e r f o r y o u r l a r g e s t a u d i e n c e f i r s t

P h o t o b y S e b a s t i á n D a r i o — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / s e b a s t i a n - s i l v a / 2 6 2 6 5 8 0 4 8 6 /@ChristiaanWLstg


http://www.flickr.com/photos/sebastian-silva/2626580486/

C h r i s t i a a n L u s t i g . n l C h r i s t i a a n @ S a b e l O n l i n e . n l @ C h r i s t i a a n W L s t g


P h o t o b y M a r c o B e l l u c c i — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / m a r c o b e l l u c c i / 3 5 3 4 5 1 6 4 5 8 /

http://www.flickr.com/photos/marcobellucci/3534516458/

top user tasks in 'static' and 'mobile' contexts - intelligent content...

Design