top trends in technology impacting the nonprofit sector

David J. Neff, Author and Senior Consultant | @daveiam | [email protected] | 512-789-5672

Where are we going?:Top Technology Trends for Nonprofits

Insert partner logo

Where are we going?The top ten technologies you should be worried about.

3Proprietary + Confidential | antseyeview.com | Seattle + Austin + Silicon Valley

Source: [delete this box if not needed]

Big data


Data based strategy and decision making

Data is everywhere.

• What are you asking?

• How are you collecting?

• Where are you putting it?

• Who see’s it?

• What happens when it goes AWOL?



Moving to the cloud


It’s beyond Salesforce…

• What’s the cloud?

• Are any of you using cloud based services?

• Ye Olden Times

• Why is it important?

• RIP Common Ground/Hello RE 9?



Social fundraising


It’s really just friends asking friends

Can people make money in social channels?

• Online giving is up 20% from 2010.

• 35% online donations came from email. 65% came from other sources.

• Avg. value of a Facebook Like is $214.81 over 12 months.

• How are you engaging donors versus constituents?



The move to mobile


It’s ok…but it’s going to cost you

What’s your plan?

• Have you sent a mobile friendly email?

• Is your site mobile friendly?

• Is your donation form mobile friendly?

• Please, keep your apps to yourself.

• Consumers have used their mobile phones to donate more than $64 million to causes across the globe but…

• According to the 2012 Millennial Impact Report, 77% of millennials have smart phones, and 70% of the those who don't have smart phones are planning to purchase one.



BYOD


Bring your own device

• Integral piece of the cloud shift.

• Remote access and mobile computing are going to be ubiquitous.

• How can you get ready?

• Are you hiring millennials?

It’s actually cheaper..


Social CRM


The future is how you know your constituents.

• And how you treat them.

• How does this tie into your data?

• And how you organize them.

• How personal can you get?

• It goes way beyond fundraising.

Software suggestions?

• SproutSocial

• Donor Snap

• Salesforce

• RIP Common Ground/Luminate?

Who’s data goes where?


What’s your content strategy?


Are you content rich or content poor?

• Nonprofits are nothing without a good story

• How do you tell that story IRL?

• How do you tell that story on social channels?

• Create a six month calendar.

• Tell me your mission in a tweet. GO!

What is good content?


Multi-Channel Marketing


The average American sees 247 advertisements in a day.

• Wait. What?

• Why should people listen to your message?

• What are your most important channels?

• Website and Email are still king.

• Where do people respond?

..in the age of no one listening?


Video


It's more than making a great video for your website, it also has to be sharable, viewable on the small screen, allow comments and be wrapped in your branding.

What makes a good video? Take our LCH class and find out.

• Ok. Fine. Some spoilers.

• What’s the point?

• Can it be funny?

• Can you have real people in it?

• No talking heads.

• What’s the call-to-action?

Beats photos…beats words..


Gamification


Lots and lots of people apparently

• Adults gaming is on the rise.

• The case for casual games.

• How is interacting with your nonprofit fun?

• The case for games in social channels.

• What would be your idea for an online game?

Who has time for games?


1. Pair up.

2. David will assign one issue.

3. Group brainstorm on solution (or non-solution).

4. Take 5 minutes.

5. Report back to group.

6. PRIZES!

Yes talk to your neighbors….Group exercise


Special Thanks

Ann Star, Matt Kouri, Steve Heye, Jon “Fussy” Dunn, Peter S. Campbell, John “The Man” Merritt, The Holly Ross, Sarah “Ancient Aliens” Janczak, Ehren “Gort” Foss, Beth “Electricity” Kanter, Rob Sullivan, John Hayden, Monica “The News” Williams, Lights. Camera. Help., Ant’s Eye View, NTEN and Chelle “Betty” Morrison.

http://socialmediarevolver.com/wp-content/uploads/2025/08/SmartContentStrategy.jpg

http://blog.customercontactapps.com/the-5-best-social-crm-infographics-for-2012

http://www.xigo.com/images/byod_wide.png

http://www.pardot.com/infographic/infographic-timeline-social-crm-arms-race

http://www.netwitsthinktank.com/social-media/2012-nonprofit-social-networking-report.htm

http://www.freeby50.com/2011/06/how-many-ads-are-we-exposed-to-daily.html

http://playspent.org/

http://nten.org

http://www.lightscamerahelp.org

http://www.youtube.com/charitywater

http://www.knewton.com/blog/knewton/education-technology/2012/02/21/the-gamification-of-education-infographic/




















http://nten.org/

http://www.lightscamerahelp.org/

http://www.youtube.com/charitywater





David J. [email protected]

@daveiam

antseyeview.com

The Future of Nonprofits : Thrive and Innovate in the Digital Age is available for purchase after this session.

Austin6600 N. LamarAustin, TX 78752