Top Trends for Today’s Insurance Website

Karly BakerWebsite Coordinator

A Bit About Me• Karly Baker• Website Coordinator• 3 years right around the corner• Bachelors of Fine Arts, Graphic Design• Hobbies include: • Health & Fitness• Horseback Riding

Topics we will be discussing• What does ‘Responsive’ mean• Responsive vs. Mobile/Adaptive Site• Goodbye Flash• Staying active and it’s importance• Blogging and it’s importance

What does ‘Responsive’ mean?• Reacting quickly and positively

• Most people these days request that the site we build, will be responsive across multiple devices. In fact, this request is becoming so common that we now build websites using responsive design by default.

• To create a basic responsive site is relatively cheap. To create a good responsive site can be time consuming and therefore expensive.

For ExampleWhen you ask for a responsive website (or offer to build one for a client) are you anticipating:

• Optimizing images for different devices and connection speeds.• Changing navigational position to account for how people hold a mobile

device.• Restyling links and buttons to be more touch friendly.• Ensuring elements like video or data tables resize properly rather than just

hiding them.• Dynamically resizing fonts to work better at different screen resolutions.• Providing different versions of graphics.

And the list goes on…

Our Ultra #2 – Desktop View

Our Ultra #2 – iPad and Tablet View

http://guemizdel0c.qa.insurancewebsitebuilder.com/

Our Ultra #2 – Mobile Site(s)

http://guemizdel0c.qa.insurancewebsitebuilder.com/

Two Types of Mobile Sites

• Responsive• Adaptive

Our Ultra #2 – with a mobile site

Our Ultra #2 – with a mobile siteMobile site must have content on the home page

Adaptive MobileCall To Actions

• Call Us Today!• Stop By!• Get A Quick Quote!• Free Consultation! • How Can We Help You? • What Type Of Coverage Are You Looking

For?• Speak To An Agent!

Do I need a Responsive or Adaptive Design?

Do you know your Customers?• It is critical to thoroughly understand your target

customers• Not every message will work on every person

I CAN’T COACH A ZERO• Know your numbers• Know your website’s statistics• Know your audience • Know your intention

MUST have a ‘Good’ Mobile SiteGoogle Is:• Crawling mobile sites first

• Crawling: when the bots visit the website.• 65%+ is digital media

How do I start?Make a Choice – Mobile Strategy or not?• Responsive: if you just want a site to look good on all

devices.• Adaptive: if you want Quick Access to specific features

and if you want to prioritize.

Ask your prospects and clients:• How did you find us?

• Searched on Phone? iPad? Tablet? Computer?

Goodbye Flash. Hello HTML5.

Flash is:• Dead• Difficult• Takes up a lot of resources• Search engines can’t read it• Easily Hacked • Not shown on IOS, Apple products

Staying Active & Blogging

These play hand in hand with Growing your SEO

ITC Agent Conference 2017Registration is open!• April 20-21, 2017• Hilton DFW Lakes,

Grapevine, TX• Current ITC customers

with an active account ID qualify for special pricing

• Learn more at: www.AgentConference.org

Thank You!• This presentation will be posted on our blog (

www.GetITC.com/blog)• Next Masters of Marketing webinar:• Signed, Sealed, Delivered: Get Your Emails to

Inboxes• Hosted by Heather Galloway, AgencyBuzz Coordinator• Thursday, December 15th at 12 PM CST

Sourceshttps://boagworld.com/design/responsive-design/https://soliswebdesign.com/miami_web_design.htmlhttp://bluegroupgraphics.com/2-uncategorised/56-web-design.htmlhttp://www.softcontrol.net/software-development/responsive-web-designhttp://condormarketing.com/services-offered/seo-optimized-websites/ https://in.pinterest.com/pin/528610074988023844/ https://www.entrepreneur.com/article/202334