Top Tips On How To Write Winning Web Copy

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1. Write in easy language visitors will understand

The frequent advice to use an‘engaging style’ is oftenmisinterpreted as going funky:copy peppered with puns,cluttered with clichés and allsorts of expressions that will bedifficult to understand byvisitors from afar.

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2. A little entertainment goes a long way

Conversely, avoid the overserious. Step outside the boxand show your true character.My guess is your company is runby human beings so keep therobots in the cupboard and helppeople to smile…and rememberyou!

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3. Where are the staircases and elevators?

If you went into a large highstreet store, imagine yourannoyance if you found no signsindicating where the escalators,lifts or stairs are located! Yourvisitors will want to jump betweenpages so make it easy for themwith links that work.

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4. Sign language speaks

In a similar way, you would expect a store to have aboard detailing which products are located where and easyindication of how to get there. Get your tabs labelled andworking with drop down bars where necessary.

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5. Goods on display put temptation in the way

Showcase your work! Avoidmerely telling people what youdo or how well you offer yourservice. Spread out your goodswith a display of images orlinks to a client purchase,publication or success story.

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6. Show by exampleAvoid bragging about the standard ofyour service. Show people by thelanguage you speak on your copy thatyou are confident, competent and candeal with their problem in anefficient, friendly manner. Again, thiswill reflect you and your service.

Relate to your potential customers’problem and offer them a solution.That’s the best way of respecting andwelcoming them.

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Thanks For Reading!

SEJ PR & Editing Services are London basedCopywriting experts.

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