top ten tips for marketing to students
TRANSCRIPT
Top Ten Tips for marketing to students
@LoungeGroup
www.theloungegroup.com
@LoungeGroupTheloungegroup.com
INTRODUCTION
In October 2010, The Lounge Group took a team of 9 daring Brand
Managers on a Fresher Safari to Surrey University in Guildford to immerse them in the world of Freshers and older students.
We experienced life as a student for a day and night, seeing life through their eyes. We explored their attitudes to finances and debt, their relationship with brands, brand loyalty and buying habits, their online world, their relationships and influences, the pressures they face, their social life and lots more. We have distilled the insights gained through the Fresher Safari experience into our Top Ten Tips for marketing to students.
For the full presentation, please contact Sara Gil on [email protected] or 020 7940 4381
@LoungeGroupTheloungegroup.com
ABOUT THE LOUNGE
The Lounge is an INSIGHTS and INTEGRATED BTL MARKETING AGENCY founded on the belief that
everything we do by having a network of 10,000 consumers at our heart.
Safari methodologyA first hand consumer experience
Make the business case for students
@LoungeGroupTheloungegroup.com
Focus your spend
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Immerse yourself
worlds to understand their reality
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Target the
students for your brand
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Beware the culture of expectancy
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the Facebook bandwagon without a strategy
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Shared lifestyles
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Be the entertainer and the experience provider
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process, so
to educate
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Knowledge is power
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Thank you
@LoungeGroup
www.theloungegroup.com
