10  TOP  HOTEL  TRENDS  FOR  2020  INSIGHTS  FROM  GLOBAL  DISCUSSIONS  

Introduc9on  |  Hotel  2030  

Hotel  2030  is  a  cross-­‐sector  plaEorm  that  acts  as  a  catalyst  for  open  discussion  on  the  possible  changes  facing  the  hospitality  industry  and  associated  innova9ons  for  hotels  over  the  next  15  to  20  years.      As  we  explore  poten9al  changes,  we  see  some  trends  having  increasing  impact.  Based  on  discussion  and  feedback  from  hospitality  companies,  tourism  experts  and  government  bodies  around  the  world,  this  summary  shares  insights  on  shiTs  by  2020.    Please  find  following  “the  top  ten  hotel  trends  for  2020”      www.slideshare.net/hotel2030      @hotel2030  

The  Top  Ten  Hotel  Trends  For  2020  

The  ten  most  significant  trends  that  are  seen  as  potenEally  impacEng  hotels  in  2020  are:  

African  Travellers  §  500m  new  middle  class  in  Africa  require  accessible  hotel  accommoda9on  for  both  work  and  leisure  across  the  con9nent  Co-­‐Branded  Experiences  §  Hotels  partner  with  established  consumer  brands  to  deliver  leading-­‐edge,  repeatable  co-­‐branded  experiences  Dynamic  Pricing  §  Transparent  real-­‐9me  pricing  reflects  personal  ability  to  pay  and  enhances  yield  op9miza9on  across  the  service  sector  Faith  Compliance  §  More  organiza9ons  flex  their  processes  and  proac9vely  switch  to  become  compliant  with  cultural  norms  and  experiences  Female  Centricity  §  New  experiences  are  designed,  and  established  ones  reinvented,  with  the  influen9al  female  popula9on’s  needs  at  the  core  Final  FronEers  §  Increasing  interest  and  par9cipa9on  in  remote  journeys  drive  more  of  us  to  seek  to  access  the  inaccessible  New  Forms  of  Ownership  §  Shared  co-­‐opera9ves,  partnerships  and  membership  funding  business  models  replace  franchising  and  direct  ownership    Smart  Buildings  §  Increasingly  intelligent,  self-­‐monitoring  buildings  set  new  standards  as  big  data  is  shared  between  opera9ons  and  providers  Upstream  Insight  §  Companies  and  networks  have,  and  act  on,  very  early  insight  on  future  intent  to  travel  and  customise  services  to  suit  Waste  Reuse  §  Seeing  waste  as  a  resource  and  encouraging  its  reuse  within  the  footprint  shiTs  many  towards  the  circular  economy  

African  Travellers  

Co-­‐Branded  Experiences  

Dynamic  Pricing  

Faith  Compliance  

Female  Centricity  

Final  Fron9ers  

New  Forms  of  Ownership  

Smart  Buildings  

Up-­‐steam  Insight  

Waste  Re-­‐Use  

Further  Informa9on  and  Contact  

Hotel  2030  is  a  cross-­‐sector  plaEorm  that  aims  to  act  as  a  catalyst  for  open  discussion  on  the  possible  changes  facing  the  hospitality  industry  and  associated  innova9on  opportuni9es  for  hotels  over  the  next  15  to  20  years.      For  more  informa9on  about  the  program    www.slideshare.net/hotel2030      For  the  top  ten  trends  for  2014  please  see:  www.slideshare.net/hotel2030/top-­‐ten-­‐hotel-­‐trends-­‐2014?      To  par9cipate  in  the  discussion:  @hotel2030    If  you  have  any  ques9ons  on  this  programme  or  the  key  trends  Em.jones@futureagenda.org  

10  TOP  HOTEL  TRENDS  FOR  2020  INSIGHTS  FROM  GLOBAL  DISCUSSIONS