Top Strategies for Better Photos on Your Website

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Post on 15-Jul-2015

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<ul><li><p>Top Strategies for </p><p>BETTER PHOTOS on Your Website </p><p>Melissa Eggleston melissa@melissaegg.com </p></li><li><p>"I know it when I see it. - Supreme Court Justice Potter Stewart </p><p>in Jacobellis v. Ohio (1964) </p></li><li><p>4 Strategies </p><p>1. Understand what makes a great photo 2. Know how users engage with photos online 3. Determine great photos for your website 4. Figure out how to get these photos </p></li><li><p> DO: Content strategy, content crea1on (text, photos, graphics) and user experience research </p><p> LOVE: WordPress and its community, photography, art, teachers and other people who are passionate about what they do </p><p> HATE: Rota1ng carousels/sliders on websites, cold weather and whining </p><p>About Me </p></li><li><p>What makes a great photo? </p></li><li><p>Moment </p><p>Light Emotion </p></li><li><p>If your pictures arent good enough, youre not close enough. </p><p> - Robert Capa Photojournalist </p></li><li><p>Background ideally contribu1ng, but at least not distrac1ng </p></li><li><p>Add Craig B photo edited </p></li><li><p>Hemming and hawing = rejected </p></li><li><p>How do people engage with photos online? </p></li><li><p>Real Images Are Scru1nized </p></li><li><p>Give me some real bakers! </p></li><li><p>41 </p></li><li><p>1. Prefer large photos to small photos </p><p>2. Study real people </p><p>3. Ignore stock or staged photos 4. Like to look at faces </p><p>5. Look where faces point them or may emotionally connect with direct eye contact </p><p>6. DO NOT LIKE CAROUSELS </p><p>Website viewers </p></li><li><p>What makes a great photo for your website? </p></li><li><p>1. Is the right size 2. Fits the space well </p><p> 3. Meets your audiences needs in </p><p>addition to your goals </p><p>4. Reflects the chosen message </p><p>A Great Photo for Your Website </p></li><li><p>Where do we get great photos? </p></li><li><p>What if we need to do it ourselves? </p></li><li><p>1. Take a live photo class </p><p>2. View great photos (NY Times, newspapers, magazines) </p><p>3. Practice shooting yourself 4. Ben Longs book or class on </p><p>lynda.com </p><p>5. Do not host an event and shoot photos at the same time, please </p><p>DIY Tips </p></li><li><p> UNC-Chapel Hill Journalism School Professors Nielsen/Norman Group E-Newsletter 100 Things Every Designer Needs to Know About </p><p>People by Susan Weinschenk </p><p> Articles found though online searching Personal experience running usability tests and </p><p>shooting photos </p><p> shouldiuseacarousel.com </p><p>Sources </p></li><li><p>Q&amp;A </p></li><li><p>Audience Challenge </p><p>1. Now that you know the inputs, find a really great photo online </p><p>2. Email me the link and tell me why you think its a great photo (melissa@melissaegg.com) </p><p>3. Perhaps win a 30 minute consulting call </p></li><li><p>Lets Keep Talking </p><p>Email: melissa@melissaegg.com Twitter: @melissa_egg Blog: melissaegg.com/blog </p></li></ul>