top social tv ads - week of july 2 - bluefin labs

1
Sun Drop Subway Mountain Dew Coca-Cola Skiles Geico McDonald's Pop-Tarts Lile Caesars Google 1 2 3 4 5 6 7 8 9 10 # Tweets Top 10 Brands (7/02 - 7/08) Tweets About Commercials Week-Over-Week % Change # Earned Impressions 24,837 +1395% 1.4M 4,799 +19% 259K 3,879 +264% 223K 3,801 +108% 244K 3,681 +707% 263K 3,500 +7% 263K 3,483 +9% 821K 3,526 -22% 138K 3,337 -1% 137K 2,778 -20% 464K Rank Brand Social TV analytics, powered by

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The top 10 brands in social TV for the week of July 2, 2012. Each week Bluefin Labs posts to their blog (www.bluefinlabs.com/blog) the top 10 brands whose commercials received the most Tweets. The data includes the week-over-week % change in Tweets and the total potential earned impressions (sum of the followers for each Tweet).

TRANSCRIPT

Page 1: Top Social TV Ads - Week of July 2 - Bluefin Labs

Sun Drop

Subway

Mountain Dew

Coca-Cola

Skiles

Geico

McDonald's

Pop-Tarts

Lile Caesars

Google

1

2

3

4

5

6

7

8

9

10

# Tweets

Top 10 Brands (7/02 - 7/08)Tweets About Commercials

Week-Over-Week % Change

# Earned Impressions

24,837 +1395% 1.4M

4,799 +19% 259K

3,879 +264% 223K

3,801 +108% 244K

3,681 +707% 263K

3,500 +7% 263K

3,483 +9% 821K

3,526 -22% 138K

3,337 -1% 137K

2,778 -20% 464K

Rank Brand

Social TV analytics, powered by