top rental apps: let's look at the user experience
Post on 16-Apr-2017
Embed Size (px)
Comparing UI Design of the top 5
Zillows MapThis map is right in the middle as far as functionality goes.It doesnt show the price over each apartment in its most zoomed out If you zoom closer, youll begin to see Zestimates - custom price estimates beware, theyre not always accurate.
What I dont love about this map is a few things: it doesnt show which listings are new and which are old. It also doesnt have options for crime stats like the Trulia map.
Standard, the available apartments change as you continue to zoom in.
Filters are also middle of the road.This app doesnt have specific filters like pets available, like Radpad does.
It does have many types of inventory, so there are filters for the different types. For example, this is the only app with a recently sold filter.
Something to be said is that rental inventory on zillow is a little bit light, as they seem to focus on buyers primarily.
Points of DelightLOVE the draw function.This is a great function, and it makes it easier to find something than simply zooming in.
Pictures are large and clear.Unlike some of the other apps, the pictures are very easy to see even in the list view.
Useful Save feature Zillow makes it easy to save properties youre interested in.
Trulias MapThis map has great filters.Like the other maps, its standard to zoom to limit the number of houses.
My absolute favorite thing about this map is that there are filters such as crime (left), affordability, and schools. Theres also a great draw function in this map as well.
Map can also be switched between drawing (artist representation) and satellite images. This feature isnt a must-have but its nice. Love the option to switch to a list-view as well although this seems pretty standard.
Trulias NavigationHamburger menu to access the optionsI can honestly say that for many users its more useful to have navigation on deck instead of tied to a hamburger menu, however there are so many features in this app Im not sure how a designer would fit all of them into a simple nav system.
In terms of actual search, it is a bit annoying that you cant search many different features like in Zillow. There is a pets filter but no search.
Uh-oh!Pictures dont zoom right.In the property view, many of the pictures zoom too low to actually see the apartment.
Interestingly, Radpad doesnt start with a map.Radpad starts in list view - with the option to go to a map on the top nav.
On one hand, I love that its picture-centric. On the other hand, we know why everyone starts with a map - location is arguably the most important real estate quality.
Points of DelightSocial features are interesting.This app seems a bit friendlier b/c of social features & easy contact info
Focus on visitsEasily available directions and street view make it simple to see the apartment
Points of Sadness :(Being prompted to upgrade as a first time user.Why would a user buy your premium product when they havent used the free product?
Forced sign in isnt appealingYikes. Nothing drives away a user like forced sign in when they havent yet validated the product
Zumpers MapThis is a great map - let me tell you why.First off, users can see which listings are new those are the magenta listings. This is a very useful feature in a hot market.
Secondly, pricing is more visible even when youre not very zoomed in on the map.
Another excellent thing is the alerts feature. Love this - great if you want to keep up with new listings. Also, the app isnt annoying about you signing up for alerts - theres no pressure.
Points of DelightNew listings feature is fun.Definitely useful for hot markets.
Icons to represent featuresThis makes it easy to scan the critical features of the home
Automatically in list view after search screen.When you first go into apartment list, youre directed to a screen where you get to search locations - if youre not familiar with an area, this isnt as useful. You are then shown results in a list view format.
Whats not very compelling about this is that youre sometimes shown irrelevant results for example, here I am shown Larkspur Courts, when I have searched San Francisco. Larkspur isnt that close to san francisco so thats confusing to the user.
Combined navigation with map and hamburgermenu.I can honestly tell you that Im not a big fan of the hamburger menu here - because I know that users commonly find this a confusing way to navigate an app.
This map is standard, same as all the other maps, but I dont see the draw function.
Whats nice is that there are robust features in the app once you click the hamburger menu.
Hamburger menu has many filters.I do like the utility of being able to find new listings in this menu.
Pictures are large and contact information is prominent.Good contact information that helps buyers easily contact the landlord.