Top reasons why Product Managers

are still not using social media

Lisa Crymes 6/28/2013

My name is Lisa Crymes… and I’m a Social Geek http://about.me/LisaCrymes

Geek: /gik/ Show Spelled [geek] Show IPA Slang. noun 1. a digital-technology expert or enthusiast (a term of pride as

self-reference, but often used disparagingly by others). 2. a person who has excessive enthusiasm for and some expertise about a specialized subject or activity: a foreign-film geek. 3. a peculiar or otherwise dislikable person, especially one who is perceived to be overly intellectual. 4. a carnival performer who performs sensationally morbid or disgusting acts, as biting off the head of a live chicken.

Just to be clear, I am using the first definition …..

1. Time: “I don’t have the time” 2. Overload: “There is just too much information to sort

through” 3. Marketing Job: “Only marketers tweet” 4. Duplicity: “I receive industry information from trade journals

and conferences” 5. Fear: “I don’t understanding how to use and how to get

started” 6. Risk: “My company’s social media policy does not allow me

to post”

Top reasons why Product Manager’s are still not using social media

Use tools that will help you focus on relevant information

• Nutshell

• Hootsuite

Filter out the noise

• Use lists or hash tags to focus on specific subjects

Socialtis?!

• Avoid the overload

• Learn when and how to disconnect

• Go into listen only mode

Time: “I don’t have the time”

Overload: “There is just too much information to sort through”

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Blog 1-2x month Social Networking 1-5 /day Microblogging 1-10/day

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• Decide what frequency works best for you

• Use tools to

filter the noise and focus on relevant information

Marketing Job: “Only marketers tweet”

Social Media is a valuable source for

• Market Research

• Competitive Intelligence

You have to create and own your own Brand!

Who is a better Thought Leader than the Product Manager?

Duplicity: “I receive industry information from trade journals and conferences”

• Why wait for a monthly/quarterly journal or conference?

• Understand the news/trends as it happens

• Social media allows you to talk to industry leaders and customers

• You get real-time feedback

• Again.. don’t forget to filter out the noise by using tools, hash tags, etc

Fear: “I don’t understanding how to use and how to get started”

Create an account

Professional or Personal Account?

Create a Profile

• Professional Photo

• Who are you

• What do you plan to share

Create a plan for what you want to share

STOP!!

Observe

Listen

Engage

Lead

Steps to success

Value

• Decide topics • Find

interesting people

• Observe “rules” and conversations

• Understand power of hash tags #

• Listen..listen….listen

• Join groups • Follow

people

• Start engaging

• Ask questions

• Respond to questions

• Know the rules

• Don’t just self promote

• Don’t post info you haven’t read or understand

• Become a thought leader

• Share industry relevant content

• Discuss ideas and get feedback

Risk: “My company’s social media policy does not allow me to post”

• Be clear of your company’s social media policy

– It most organizations it is as your opinion is your own

• Remember social media will happen with your without you

• Manage bad image verse a good image

• Important to know your “googleability”

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Thank you!

See ya Online!