top reason why your sms is failing
TRANSCRIPT
SMSREASONS
WHYfails to arrive
6
You get what you pay for1
Wireless Operator SMSC
Are you using a shady SMS provider who uses illegal ‘grey routes’ to maximize their margin?
Grey routes or ‘SIM’ boxesare shut down by wireless carriers frequently and leads to extremely unpredictable message delivery patterns
Wireless Operator SMSC
Partner with an SMS vendor who uses legally approved SMS routes where everyone is fairly compensated for their services. Ask for SLA!
Wireless Operator SMSC
Direct Approved Connection
REMEDY: Pay little more
You buy CHEAP, you pay twice!
Premium Message Block2
• Subscriber Requested • Registered with SPAM Block Registry
Wireless operator has a commercial SMS block on subscriber’s account. Reasons are:
KNOWN TO SUBSCRIBER
UNKNOWN TO SUBSCRIBER
• Billing Dispute Initiated • Newly Ported Number • No payment
REMEDYEnduser must contact their Wireless operator and request to remove the Premium Block
Message Length3Typical SMS length is 160 characters in most countries. However, countries like Canada only supports messages up to 136 characters in length. So, if your SMS provider doesn’t automatically split your long message into multi- part messages, according to each wireless operator’s rules, the wireless operator will reject and fail the message.
If your SMS provider doesn’t automatically split long messages into multiple messages, ask them to implement a solution.
REMEDY
4 EncodingEncoding determines the possible combination of characters for which characters can be sent. Different wireless operators and countries require different encoding. Some wireless operators simply will not deliver messages that are not aligned with their encoding standards.
hello world
مرحبا العالم
हलैो वल्डर्
שלום עולם
Olá mundo העלא וועלט
When sending to a new country, always attempt to send in plain English text using Global standard GSM 3.38 and ALWAYS check the country specific guidelines.
REMEDEY
5 Filtering
Government Level Filtering: Many country’s governments, like China or Saudi Arabia, controls what information citizens are allowed to receive.
5 Filtering
Wireless Operator Level Filtering: Many wireless operators have restrictions classifying certain content as illegal and discard the message.
Contact your SMS provider and ask for their list of country specific features and restrictions to make sure your account is setup correctly to meet the restrictions.
REMEDY
6 Sender IDSender ID = “From” field
Different countries and wireless operators have different rules and restrictions on what can be displayed on subscriber’s device. If you don’t comply with their rules, your messages will never pass their filters.
The global bulk SMS industry is fragmented and very complex. Therefore, working with a global SMS provider who complies with country specific guidelines will increase your message success rate.
REMEDY
BONUS Using wrong routing
7
Using Peer-to-Peer routing to send Application-to-Peer messages.
Just like the name, it should be used for person to person
communications
Peer-to-Peer
Jane, are you free for dinner tonight?
Yes, I am, where do you want to meet?
It is used for commercial bulk communications
Application-to-Peer
Appointment reminder
Bank transaction alerts
Appointment reminder
Appointment reminder
Bank transaction alerts
Bank transaction alerts
Bank transaction alerts
Appointment reminder
10 digit computer generated number used to send peer-to-
peer messages
Virtual Mobile Number (VMN)
• Try to send over 500 messages per day and your VMN will become blocked by wireless operators
• Try to send over 1 message per second and your IP address will be blocked by wireless operator
Use a vendor who uses proper Application-to-Peer routing for your commercial messaging needs.
-OR-continue to generate a new VMN and a new IP address each time it gets blocked; if you enjoy playing a cat and a mouse game with wireless operators.
REMEDY
GET MORE TIPSF R O M V I C T O R I A & N A T H A N
http://www.2sms.com
1-877-276-7266
–Victoria Roberts
2sms is an enterprise SMS application provider. We help great companies navigate the SMS industry and integrate SMS into their existing communication system to engage people to then turn that engagement into revenue.