top of mind marketing with ajax union
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Thanks for joining in on our #topofmind #marketing seminar! Learn more about what we do at www.ajaxunion.com or call 718-569-1020TRANSCRIPT
Online Marketing AgencyFind out more about Ajax Union:
www.AjaxUnion.com
Follow Us On Twitter: twitter.com/ajaxunion
Like On Facebook: www.facebook.com/ajaxunion
Connect On Linkedin: www.linkedin.com/companies/ajax-union
Call Ajax Union: 718-569-1020
Joe ApfelbaumAjax Union Marketing, CEO & Co-founder
Friend me on Facebook: Facebook.com/JoeApfelbaum
Follow me on Twitter: @JoeApfelbaum
Connect with me on LinkedIn: Linkedin.com/in/JoeApfelbaum
Elle Spektor Ajax Union Marketing, Agency Manager
TOP OF MIND MARKETINGThank you for having us, Brooklyn
College! Find out more about Ajax Union's services at:
www.AjaxUnion.com
Welcome!
• Be engaged! • Ask lots of questions!
• Tweet @ajaxunion and at #AjaxSeminar• Follow up! [email protected]
Today’s Agenda
Today We Will Briefly Go Over…
• Setting Your Online Marketing Goals• An SEO Overview: How to Pick the Right Keywords• How To: Jumpstart Your Business With Google AdWords• Creative Content Marketing Strategies • Social Media: Branding and Engagement• Tell Your Story With Online Video
If you don’t know where you’re going, you might
get somewhere else.
Setting Your Online Marketing Goals
“If you fail to plan, then you’re planning to fail.”
Be sure to prepare goals for your holistic online marketing agenda, as well as individual strategy-related goals.
What Are YOUR Online Marketing
Goals?
Common Questions for New Advertisers
What is my competitive advantage? Which keywords should
I use?
How do I get my website in the #1 position on Google?
What is my marketing budget?
How do I write a great ad?
Which strategy should I focus on for my business?
Answers you should have before beginning your marketing strategy
How much is a customer worth?
Who is my target audience?
What is more important-branding or sales?
Do I have the bandwidth to support?
How do I define success?
How much am I willing to spend to acquire a new customer?
Tweet to us: #AjaxSeminar
Common SEO Misconceptions
The Anatomy of a Search Results Page
Natural, Organic SEO results
Google AdWords Ads
5 Steps To SEO Success
1) Research Your Competitors2) Target The Right Keywords3) Make Sure Those Keywords
Are On Your Website4) Build High-Quality Links
through adding unique, fresh content that is keyword rich
5) Measure Your Results And Optimize
Google AdWords
Tweet to us: #AjaxSeminar
A Paradigm Shift
Traditional Advertising Advertising Through Google
Customers
Google AdWords 101
AdWords is Google’s online advertising platform that can help you drive interested people to your website.
Google AdWords 101
Google now combs through billions of webpages most relevant to “window repair”
Google AdWords 101
• Millions of searches on Google each day. Take advantage of them.• You create ads for your business and choose when you want them to appear on
Google above or next to relevant search results• Ads show when someone searches for that search result or related words• Ads show when potential customers are most interested in your product or service• Customers can see that you’re open for their business
Content Optimization
Tweet to us: #AjaxSeminar
Content Marketing
Does Your BusinessHave a Content Strategy?
Understand your target audience and target content to them
● Tell your company’s story through content ● Establish yourself as an authority in your industry● Post and share relevant news to your audience● Remarkable content is rewarded
Companies that blog have 97% more inbound links-HubSpot
Great content helps move your leads through the buying process.
Where Can You Use Great Content?
“Marketing Is Impossible Without
Great Content.”
• Blogging• Articles• Press Releases• eBooks• Infographics • Case studies • How-to guides• Live Events• Webinars
Content for your company can be presented in a variety of media, including:
But How Do I Make Content Great?
Create Original ContentGoogle’s algorithm update prevents bad content from ranking highly. Your ideas should be original!
Write Powerful Headlines 80% of people will read your headlines. But only 20% of those people will read the content!
Add Pictures and VideoAdd pictures and videos that help add value. It will enhance your readers’ experience.
Ajax Union’s Three Pillars Of Quality Content
So You Have Content.Now What?
Social Media
Tweet to us: #AjaxSeminar
Social Media: Branding and Engagement
• Brand your business– Demonstrate credibility– Highlight existing products/projects/promotions– Showcase customer service
• Build a targeted fan base of potential customers • Build an organic list • Stay top of mind with current and potential customers
Having a Facebook, Twitter, etc. is essentially as important as having a website.
The Big 4 Social Networks
These are the 4 Networks we’d recommend getting started with:
3D Printing Is Awesome!
What can you do to improve your social marketing strategy?
Social Media Content
What kind of content should I post on social media?
• Product-Service-Company 35%
• Fun and Entertaining 20%
• Engagement-Oriented 13%
• Informative and Useful 15%
• Culturally Significant 10%
• Social Awareness 10%
Great Social Media Campaigns
Video Marketing
Tweet to us: #AjaxSeminar
Video Marketing Figures & Stats
“People spend 20 seconds on video.”
YouTube is the second largest Search Engine!
• More than 1 billion unique users visit YouTube each month• Allows audience to get to know you, your company, and
products• Highlight specific products and promotions• Can target potential customers on YouTube
Putting Video on Your Website
• Having videos on your site helps improve your conversion rate!
• Video Types and Placement:General company video – perfect for homepage!Product videos – specific product pagesFun videos – great for an ‘About Us’ page
YouTube Can Jump Start Your Business
http://www.youtube.com/watch?v=nFeb6YBftHE
Orabrush is the first product to go from no sales online or offline, to nationwide retail distribution just using YouTube.
Quick Recap
Today We Discussed…
• Setting Your Online Marketing Goals• An SEO Overview: How to Pick the Right Keywords• How To: Jumpstart Your Business With Google AdWords• Creative Content Marketing Strategies • Social Media: Branding and Engagement• Tell Your Story With Online Video
Wait, more things!
Start Networking ASAP
For more events, visit: Facebook.com/businesseventsny
Save the date! 9/23 6 PM – 9 PM
Thank you!
Find out more about Ajax Union: www.ajaxunion.com
What Strategies Are YOUGoing to implement TODAY?
Find out more about Ajax Union: www.ajaxunion.com
Questions?CommentsConcerns?