top nuggets from growth hacking marketing by @ryanholiday
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Ryan Holiday
We all want to do more with less. For marketers and entrepreneurs, that paradox is practically our job description.
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Ryan Holiday
A growth hacker doesn't see marketing as something one does but rather as something one builds into the product itself.
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Ryan Holiday
What growth hackers do is focus on the 'who' and 'where' more scientifically, in a more measurable way.
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Ryan Holiday
You know what the single worst marketing decision you can make is? Starting with a product nobody wants or nobody needs.
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Ryan Holiday
Nothing draws a crowd like a crowd.
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Ryan Holiday
Once we bring our first customers in, our next move is to set about turning them into an army.
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Ryan Holiday
You should not just encourage sharing but create powerful incentives to do so.
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Ryan Holiday
Many start-ups owe their now-massive user bases to thoughtful integration with big platforms.
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Ryan Holiday
A growth hacker will look for ways to get social currency for free.
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Ryan Holiday
Dedicated and happy users are marketing tools in and of themselves.
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Ryan Holiday
If you've built in viral features, the more your users stick, the more it will spread.
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Ryan Holiday
The role of the growth hacker is to ruthlessly optimize incoming traffic for success.
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Ryan Holiday
The focus needs to be on improving customer retention.
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Ryan Holiday
Raw growth is great, but at the end of the day, we're running businesses here. We want to turn stats into dollars.
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Ryan Holiday
Retention trumps acquisition.
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Ryan Holiday
When your product is actually relevant and designed for a specific audience, bloggers love to write about you.
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Ryan Holiday
It's up to us to optimize our product around […] customers and their needs.
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Ryan Holiday
We no longer have an excuse for expensive, indulgent mistakes. The alternative is too easy and too reliable.
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Ryan Holiday
Growth hacking really is a mindset rather than a tool kit. And if you leave this book with one thing, it should be that mindset.
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Ryan Holiday
Lesson: Cheaply test your concept, improve it based on feedback, then launch.
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Ryan Holiday
Lesson: Reduce barriers to entry; use targeted media and platforms to bring your first users on board.
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Ryan Holiday
Lesson: Aim for a wow factor and response from your customers.
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Ryan Holiday
Growth hackers obsess about conversion rate.
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Ryan Holiday
Growth hacker is an employee with a simple job: growing the business by any means possible.
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Ryan Holiday
Growth hackers' main task is to build great marketing ideas into the product during the development process.
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Ryan Holiday
Sometimes 'stunts' are a great way to get users.
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Ryan Holiday
Publicity stunts are often about exploiting systems or platforms that others have not yet fully appreciated.
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Ryan Holiday
Techniques like A/B testing can provide you with actionable metrics because you will be able to replicate the results.
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Ryan Holiday
What kind of crazy/cool thing can I do to get attention, something that, ideally, no one has ever done before?
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Ryan Holiday
Applying the process is what matters, not the product.