Top Mobile Technologies To Master in 2015

Brands and organizations wishing to leverage the full power of mobility must master a wide range oftechnologies. So, here�s a look at some top 10 mobile technologies and capabilities that brandsorganizations must master in 2015 to gain market share and minds share.

1.Wearables

Few mobile phone accessories have received the buzz that wearables, particularly smartwatches,have received in the past couple years. With their promise of convenient notifications and healthyliving solutions, wearables were expected to be a hit. But in recent quarters, the results were quitethe contrary. New data from AppleInsider states that only 6.8 million smartwatches were sold in2014, compared to roughly 1.7 billion smartphones in the market. 2015 is shaping up to the year tochange this less than mediocre trend. Companies such as LG recently released new and updatedvariants of their smartwatch as well as a newer, higher end device which they are calling the LGWatch Urbane. Also expect new players in the smartwatch market; Particularly Apple and HTC. Thecompany which many regard as being a lifestyle, Apple, expects to sell 26.3 million units before theend of 2015. Also, HTC is rumored to be developing a smartwatch in partnership with UnderArmour.HTC rumors claim that the smartphone maker will offer a curved glass display on its aluminumcased smartwatch, a first in the industry.

2. Chinese Phones

When you think smartphone manufacturers, a few common names come to mind: Apple, Samsung,Motorola, LG, Sony & HTC. However, the heated Chinese smartphone market will soon invade theUS as well. Chinese manufacturers such as ZTE, Oppo, Huawei, and Xiaomi are beginning to enterthe US smartphone market because of their relatively inexpensive, well built, and spec richsmartphones. China itself is the world's largest smartphone market and these native companies havebuilt a massive base from which to expand into Europe and North America.

3. Microsoft�s comeback attempt, again�

As far as smartphones are considered, Microsoft Windows isn�t the most popular or sought afterbrand. Their operations system, Windows, although intuitive and rather likeable, fails to attract the

smartphone user. With less than 3% of smartphones running Windows, Microsoft has a lot ofcatching up to do it they want to regain a strong foot hold in the smartphone market. Rather thanattempt to conquer the high end flagship market, Microsoft will wisely opt to follow the success ofthe mid-range Nokia Lumia 520 and focus on building foundations in the budget market.

4. Wireless Charging

Although wireless charging has been around for many years, the technology finally promises tochange the way you charge your phone. Some manufacturers, such as Microsoft, even offer a freewireless charging pad with the purchase of their smartphone. Smartphone manufacturers such asuniversal device charging station Samsung has dropped some big hints that its next generation ofphones will support wireless charging while chipmaker Intel has been busy developing a newprocessor family that will support cable-free charging.

And who knows what powerful cell phone charging technologies are in store for 2016.