TOP EDIBLE OIL OF

WORLD

Presented by :Sumit Munje

Swapnil KhuleSeema KumariAntra Banerjee

Akshay NalawadeParakram singh Rao

HISTORY AND

BACKGROUND

INTRODUCTIONSaffola is a forty year old brand, widely recognized by comnsumers to be “Good for heart”

Saffola was manufactured by Bombay oil Industries ltd.(BOIL) and marketed by Marico Industries ltd.

The company entered into a registered Users Aggrement dated 26 th September,1990 with BOIL for the use of brands Parachute and Saffola for an initial period of 3 years commencing from 1 st April.

From 1993, the products Saffola and Sweeker were manufactured at the Company’s factories.

Saffola won most outstanding ‘Brand of the Year’ award instituted by the Advertising Club of Mumbai

Benefits of Saffola as a Brand•Made a Prominent image for saffola thus ensuring various brand

extensions.

•It avoided the cost of developing the Brand extensions.

•Created a whole new niche for Saffola Brand.

•Extending the Saffola franchise into new categories is expected to help it in maintaining its margins with input and media costs on the rise.

About Marico Ltd.• Share price is Rs. 204.25 (volume – 380,501)

• Company has recently acquired the erstwhile personal care business from Reckitt Benckiser.

• Marico now owns popular brands like Set Wet, Livon, Zatak , and other personal care brands.

• Marico Innovation Foundation (2003)

• Presence in more than 25 countries (India, Egypt, Vietnam, Bangladesh, South Africa, Malaysia, Middle east)

• India’s first company which has opened it’s manufacturing plant in Bangladesh (Industry wise)

Overview of Edible Oil Industry

•India 4th largest edible oil consuming economy after USA, China and Brazil

•India accounts for 9.3% of world oil seed production

•Production of oilseeds & edible oil is far below the requirement

•In 2007-2008, the country could produce only about 8.2 million MT of edible oil.

•35-40% of the demand had to be met imports, it shows heavy reliance on Import

•High penetration of 90% in India

ORGANIZATION

Logo

Type Public company (BSE: 531642)

Industry Consumer goods

Founded 1991; 25 years ago

Headquarters Santacruz, Mumbai, India

Key people Saugata Gupta[1]

Products Edible Oil, Hair Oils, Skin Care, Fabric Care etc.

Revenue ₹5,733.3 crore(US$850 million)[2]

Number of employees 2402 (2016)

Website www.marico.com

VISSION & MISSION•Consumers: For they are the reason we exist•Membership: For a sense of ownership empowers us. •Excellence: For it unleashes our potential•Wealth: For on it hinges our growth•Innovation: For it gives wings to ideas

MISSION 2020•The Marico Innovation Foundation’s mission is to provide the nation with first: a belief that Innovation is possible and is the way to leapfrog India into the center stage of global business leadership, and second: a framework to leverage innovation for quantum growth.

About Marico Ltd.•Share price is Rs. 204.25 (volume – 380,501)•Company has recently acquired the erstwhile personal care business from Reckitt Benckiser.

•Marico now owns popular brands like Set Wet, Livon, Zatak , and other personal care brands.

•Marico Innovation Foundation (2003)•Presence in more than 25 countries (India, Egypt, Vietnam, Bangladesh, South Africa, Malaysia, Middle east)

•India’s first company which has opened it’s manufacturing plant in Bangladesh (Industry wise)

Global Presence•Today, Marico has a presence in over 25 countries across Asia and Africa. Every month, over 70 million consumer packs from Marico reach approximately 130 Million consumers in about 23 Million households, through a widespread distribution network of more than 3.3 million outlets in India and overseas.

•Marico's International Business Group (IBG) saw a 5 years top line CAGR of over 44% in the year ending 2011, with an organic CAGR of above 36% during the same period. Today, IBG has an annual turnover of over USD 160 million. (2010-11).

Place•Very large existing distribution network.

•Marico Tried to place Saffola initially in High value outlets.

•Further increased the reach of the product to general stores.

• But most of the rural area is still untapped.

MARKETING

Suffola Oils

Suffola Gold• 1Lt. –

Rs. 135• 5 Lt.–

Rs. 730

Suffola Tasty• 1Lt. –

Rs. 120• 5 Lt.–

Rs. 605

New Suffola• 1Lt. – Rs.

165• 2 Lt.– Rs.

330• 5 Lt.– Rs.

810• 15 Lt. -

Rs. 2370

Suffola Active• 1 Lt.-

Rs. 115• 5 Lt.-

Rs. 550

Targeting

Satisfying health needs•Saffola satisfying Health Needs:

•Saffola “The Heart of a healthy family”

•All Saffola oils come with’ 'LoSorb Technology’.

•Saffola oils fats' are 'Free of trans’

Factors that led to Success• Technical Product• International proven formula.• LoSorb technology.• Fortified with natural Vitamin-E.

• Functional Product• Widely used by house-holds, restaurants for daily cooking, salad dressing etc.

• Emotional Product:• Here Saffola essentially satisfies the Health Need of consumers. • It focussed on urging people to adopt a healthy lifestyle.

SuffolaHealth Benefits•Suffola have ‘LoSorb Technology’, due to which oil gets absorbed less, reducing oil consumption in your diet.

•Suffola oils are ‘Free of Trans fat’.

•Suffola contains Rice Bran Oil (RBO) which contains Heart healthy nutrients .

•Suffola contains Safflower oil which is a colorless and flavorless edible vegetable oil extracted from the seeds of the safflower & well known for reducing cholesterol levels.

FINANCIALS

Finance :•Marico LTD. Recorded a turnover of Tk. 406 core for the year ended 30th september ,2009, a growth of 53% over the previous year.

•Profit before TAX during the year was Tk. 58 crore, while the profit after TAX was at 47 crore.

•During the year, the company has written off deferred expenses to tune of Tk. 6.63 crore, which has led to substantial increase in general and administration expenses.

•Based on the performance of the company, the board of directors recommended cash dividend @ 25% for the year ended september 30, 2009. Total dividend for the year amounting Tk. 7.88 crore, which is 150% higher than the dividend amount paid in the previous year.

Marico Ltd. 90%

Institutions 2.53%

Individuals 7.47%

Marico shareholding pattern is given below:

Marico Share

Sales and volume of Saffola Oil

GOVERNANCE

PhilosophyMarico's business model is based on focused growth across all its brands / and territories driven by continuously improving value propositions to consumers, market expansion and widening its retail reach.

Marico is a professionally managed Company that has built for itself a stimulating work culture that empowers people, promotes team building and encourages new ideas.

Marico aims to be the leader in each of the businesses; by heightened sensitivity to consumer needs, setting new standards in the delivery and quality of products and services through processes of continuous learning and improvemet.

AWARDS1999 Acquire P&G anti-lice brand Mediker2000 Acquire Kanmoor Foods for manufacture of jams, sauces and other fruit

and vegetable products.2001 Acquire Parachute and Saffola brand from “BOIL”2003 Acquire Sundari LLC from the USA, a manufacturer of ayurvedic

products.2004 Introduce the Kaya Skin Clinics offering scientific, unisex and

dermatological procedures for skin care2006 Acquire herbal bath soap brand Manjal from Kerala and made a entry

into soap markets.2009 Awarded the NDTV Profit Business Leadership in the FMCG

(Personal Hygiene) Category

2010 Won ‘Silver’ at the Greentech Environment Excellence Award in the FMCG Sector

Achievements•Marico’s “Saffola Heart Day” campaign won a Bronze at Asia Pacific Effie,

Singapore 2008

•Kaya - Best retailer in the Beauty and Fitness category, India Retail Forum, 2007

•One of India’s 10 Best Marketers

•Brand leadership award at the Brand Summit, 2006

Conclusion

•Over the years, the brand Saffola has become renowned for its expertise in Heart Care, thanks to the consistent introduction of innovative product like heart healthy cooking oil and foods.

•Saffola has become a powerful brand and has created a strategic position for itself and will continue to penetrate our life’s one heart at a time.

Thank You