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The Top Seven Issues Facing Young Professionals

Presented by: Tom Hood, CPA, CITP, CGMA CEO Maryland Association of CPAs Business Learning institute

Moderator: Tom Hood Named as fourth Most Influential in

Accounting by Accounting Today Magazine Top 150 Influencer by Linked-In Top 25 Influencers in Learning & HR by HR

Examiner Top 25 Public Accounting Thought Leaders

by CPA Practice Adviser Working on Learning Management with

AICPA/CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations

Tom Hood, CPA, CITP, CGMA CEO MACPA www.macpa.org Business Learning Institute (BLI) www.blionline.org

http://www.linkedin.com/in/tomhood/

Download todays slides at

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Our research methodology #MBSN

MACPA New Young Professional Network collaborating to identify issues

Top Seven Issues - 2012

1. Information overload (including accounting and tax

complexity)

2. Work / life balance

3. Generational issues and communications (including

upper management not sharing knowledge with the younger generation)

4. Developing networking skills

5. Keeping up with technology -- especially the cloud

6. Finding career guidance

7. Understanding social media benefits

CPA Success blog post http://cpa.tc/1ef

Top Seven Issues - 2008

1. Bridging the "gap" between college and the "real

world."

2. Under-developed skill sets (see more below).

3. Work-life balance.

4. Limited networking opportunities.

5. Intimidation from bosses (partners and CFOs).

6. CPA exam (time, support, information).

7. Lack of a voice within the profession.

CPA Success blog post http://cpa.tc/2w2

The New Normal - VUCA

Information Overload = Filter Failure

The answer social media & collaboration

Work / Life Balance Doesnt Exist

The answer know thyself & work/life integration

Generational Issues

Tone at the Top

Cross generation meetings

Communication with Feedback frequently

Trust & try

Openness

Embrace technology

Build on strengths

Generational Issues - Resources

Blog Post http://cpa.tc/2un Blog Post http://cpa.tc/2vz Slideshare http://cpa.tc/2w4

Bottom line - Connect & Collaborate

Great ideas can come from anywhere!

Networking

Build competency in non-sales selling

Use your professional association and CPE events to plan serendipity

Social media (again!)

Keeping Up With Technology

http://www.macpa.org/blog/category/6/technology-social-media

h"p://cpa.tc/2qh

theBounce

10,000 hour rule

Finding Career Guidance

T

Source: Research from CPA Horizons 2025 Project & the Business Learning Institute

Understanding Social Media Benefits

X

http://cpa.tc/2wa

http://cpa.tc/2wb

In a period of rapid change and increasing complexity, the winners are going to be the

people who can LEARN faster than the rate of CHANGE and faster than their COMPETITION.

- Tom Hood, CPA.CITP.CGMA 7/15/13 T

Tom Hood, CPA.CITP

CEO

Maryland Association of CPAs

Business Learning Institute

(443) 632-2301

E-mail tom@macpa.org

Web http://www.macpa.org

Blog http://www.cpasuccess.com

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