top 50 ways to promote your website online
TRANSCRIPT
About the Publisher
This Documet is published by IPIX Solutions, a group entity of Morison Menon, the foremost professional advisory firm in Dubai. IPIX have been functioning under the aegis of this august organization for the past two decades. IPIX team strives to bring people and brands closer in refreshing and exciting ways. Services include peerless technological support, Application Development, Internet Marketing, Web Development, Ecommerce, innovative Designs and Mobile Applications for businesses worldwide. Team of innovative thinkers, IPIX has made its mark as one of the most reliable and trusted companies in the field of digital media and marketing .
ADWORDS
Submit your site to all major search engines like Google, Bing and Yahoo; it will give you great exposure.
Use Google AdWords, it helps you to target local online customers by using pay per click ads options, you can use expand your own budget.
Ask.com has AskCity which is a new local search application that is one of the destinations for making plans.
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03 List your business to Yahoo Local Listings, it will show your business information on Yahoo! local.
04 City Search offers online advertising tools to place your ads on MSN, Yahoo, Google and Ask.com. It also runs on the Pay-Per- Click concept.
AOL’s CityGuide specializes in providing local entertainment information to AOL service members.
Dotster is a web domain registration and hosting company offering a local web and advertising package called Local site promotions. Once you f ix your budget, they will accordingly place your ads on major search engines.
Place your ads on Craigslist, where you can expect 10 million unique visitors per day. Posting on the site is free to most locations.
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MerchantCircle.com is a free site which offers local business listing service that helps you to manage your online reputation.
PAYPERCLICK
Advertising on Local.com will give you access to their 10 million plus customers; you can use PPC or Free basic listing
TrueLocal, provides local search engine features and offers advertising opportunities for businesses. YellowPages.com, offers the
largest online local directory site, with city guide and advertising solutions.
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Froogle local shows Google’s shopping products in search engines for specif ic products by location.
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ReachLocal, offers central location for businesses to set-up, maintain and track local search advertising campaigns.
RegisterLocal, charges you for a year and allows to create a master prof ile which they submit to different search engines and directories.
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Web.com’s MyEzclick program lists your business on more than 30 major search engines.
HotFrog, is a simple business listing site, very active in several countries like the UK and Australia.
www.sponsortheday.com, is not a free site; here you can bid and if you win your promotions are pushed to all followers of the sponsor of the day.
Add your site to Windows Live Local listing center, they allow business owners to add their business information with live search and virtual earth.
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17 Adlandpro offers free ads in classif ieds and community pages, and also provides free traff ic exchange.
Squidoo, directs a large volume of traff ic to your site; you can also add your site link here.
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Always put your URL on letter head, business cards and in e-mail signatures, in short wherever your potential visitors are likely to see it.
Build a niche social media account as per your business needs – on Facebook, Pinterest, Instagram, or Twitter, and actively engage with your target audience.
Build Google+ page for your business and follow businesses which are related to your product or service niche.
Releases your press releases with your latest news, use some good free press release sources such as 24-7pressrelease.com, prlog.org, and ideamarketers.com.
Use micro blogging sites to promote your article, content and blog such as Tumbler, Reddit, FriendFeed, Twitter
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Always keep track of your relevant incoming links, and if necessary, then clean the bad link by telling Google and Bing,
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Build a Facebook page and work to engage those that are interested in your products or services.
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Start Tweeting on Twitter – it is a great way to network with likeminded individuals.
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Set up and verify a Webmaster Central Account at Google.
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Set up a Bing Webmaster Tools Account and verify it.
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Set up Google Analytics Account and verify it.
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Create and Update XML Sitemap and upload it to Google and Bing Webmaster tools.
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Use Flickr to share your photos with descriptions and your website link.
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Start Blogging: this is great platform to be in touch with your customers.
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Start promoting Infographics or visually stimulating content on Pinterest.
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Do individual video interviews on news-makers in your niche via Skype and post them on YouTube.
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Ask for Google Review for your business, which will increase your authority and trust in the eyes of Google.
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Create a free newsletter signup on your site and publish it free each month.
42Use Wikipedia to register your organization information.
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Join niche related groups on LinkedIn and answer group questions and post news and events about the organization.
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Ask for a testimonial or endorsement, it is a free form of proof of quality and benef its of your products and helps to build the trust.
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SLIDE
SHAREUse SlideShare to market to a large audience for free; you can upload presentations, case studies, other informative content, and so on.
Don’t stuff your content with keywords; write content that will actually help your user.
In URL use words instead of numbers, use hyphens instead of underscores and avoid sub domains if possible.
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44Speed up your load time for your website.
Create a Call To Action on your site, so when a visitor comes to the landing page converts them into a lead or a customer.
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Use A/B Testing to get conclusive results about what works best. Being an ongoing process, you will need to keep testing and modifying according to the situation.
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Always use fresh and quality content for your website and for promotion.
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Always make sure that you are in a secure hosting platform.
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