top 5 takeaways from the digital health communications extravaganza (dhcx) 2013

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Top Takeaways from the Digital Health Extravaganza DHCX 2013 Presented by Don Jones, Lisa Brown and Emily Springer

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Page 1: Top 5 Takeaways from the Digital Health Communications Extravaganza (DHCX) 2013

Top Takeaways from the Digital Health ExtravaganzaDHCX 2013

Presented by Don Jones, Lisa Brown and Emily Springer

Page 2: Top 5 Takeaways from the Digital Health Communications Extravaganza (DHCX) 2013

Agenda

• The Digital Health Extravaganza 2013: Converging Networks

• Top Five Takeaways

• Questions?

Page 3: Top 5 Takeaways from the Digital Health Communications Extravaganza (DHCX) 2013

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#1: Socialize with purpose.

• What are the “social objects,” or nodes that people care about and find common interest in?

Page 4: Top 5 Takeaways from the Digital Health Communications Extravaganza (DHCX) 2013

#2: Work on a micro scale.

• Engaging one person at a time is still innovative – even in the age of “virality.”

• Think of the person as our data set.

Page 5: Top 5 Takeaways from the Digital Health Communications Extravaganza (DHCX) 2013

#3: Measure real world outcomes.

Vs.

Page 6: Top 5 Takeaways from the Digital Health Communications Extravaganza (DHCX) 2013

#4: Design for the ‘ecosystem’ in which your audiences live.

Page 7: Top 5 Takeaways from the Digital Health Communications Extravaganza (DHCX) 2013

#5: For mobile health solutions, design with focus.

Page 8: Top 5 Takeaways from the Digital Health Communications Extravaganza (DHCX) 2013

Questions?