MYTHS OFMARKET

RESEARCH

5

Takes

LongToo

Market Research Myths

01.

Traditionally, Market Research wasa time-consuming exercise.

With Online Surveys, Social Media& Real-Time tools currentlyavailable, the time it takes toconduct comprehensive marketresearch has significantly decreased.

Read the full blog at:www.getsmartglobal.com/blog

01.

It's

ExpensiveToo

Market Research Myths

02.

It used to be.

With software that can reachrespondents almost immediately, thecost of conducting research hasreduced significantly.

Read the full blog at:www.getsmartglobal.com

02.

Only needs

Once a yearTo be done

Market Research Myths

03.

Surveying your audience once a yearis no longer an option.

As your customers changethroughout the year, you need tochange with them.

Read the full blog at:www.getsmartglobal.com/blog

03.

Online

EasySurveys are

Market Research Myths

04.

DIY Surveys have (unfortunately)given market research a bad name.Because of the lack of question &survey design, the average responserates have dropped from below 30%to under 15% in the past few years.

getsmart have designed templatedsurveys with questions that get solidanswers. Our average response rateis 46%!

www.getsmartglobal.com/blog

04.

People don't

SurveysRespond to

Market Research Myths

05.

It’s true. The average response rate forsurveys has dropped to below 11%.The overall perception is that onlinesurveys take up time and are of novalue to the respondent.

But there are ways to encourage peopleto respond to surveys. You can viewgetsmarts top tips in one of our previousblogs Top Tips to increase your surveyresponse rate.

www.getsmartglobal.com/blog

05.

So times are changing. Customer Service is becoming thefocal point of every business. Part of establishing excellentcustomer service is exploring and establishing facts aboutyour market so you can change and adapt with them.

Check out the full blog at:www.getsmartglobal.com/blog