3 WAYS TO GET JUST ABOUT EVERY

CUSTOMER ON YOUR EMAIL LIST

The infamous words of the checkout clerk:

“Would you like to provide us with your email today?”

More often than not, the consumer will decline out of fear of receiving too many emails or their emails getting sold to third parties.

While that is never your intention, you will have a hard time building a customer email list if you continue getting declined. Here are three ways to help get just about every customer away from the polite decline to saying “Yes!”

The Infamous Decline

To make your customers feel like they are receiving something rather than dolling out their personal information, give your customers something in return for their email address.

• If you are a small hardware store, think about offering your customers a chance to win a gift card in exchange for their email.

• If you are a gym, think about sharing a free workout plan and nutrition guide in exchange for their email.

The key here is identifying what piques your customer’s attention and offering that as an added value to their email subscription. Whether that is a discount code, raffle, freebie or exclusive event invitation your customers will see value in giving out their information when they receive something in return.

Offer Value

In addition to offering value, let your customers know that you treat your email list to exclusive offers and information. Think about offering a special email customer only discount code, free report or eBook. Offering exclusive benefits to members on your email list and sharing those offerings with potential email list customers will entice them to join.

Get Exclusive

Whether you collect your emails online or at the checkout counter, make it creative. Simply saying “Receive our Newsletter” or “Sign up for our Email List” doesn’t cut through the clutter these days. Instead, try saying, “Receive our free Nutrition Guide” or “Enter to win a $100 gift card” ––getting creative with how you sell your email program will help you win more “Yeses” at the point of subscription.

Make It Creative