Top 20 Healthcare Marketing Statistics

from 2015

Video Marketing

Online videos are a critical step in the buying process for

healthcare decision makers:

68% of healthcare buyers use videos to compare products

68% of healthcare buyers use videos to compare products

63% of healthcare buyers use videos to see the product perform

63% of healthcare buyers contact a vendor directly after viewing an online video

63% of healthcare buyers contact a vendor directly after viewing an online video

3 of 5 healthcare buyers discuss videos with others

63% of healthcare buyers request a proposal after watching an online video

63% of healthcare buyers request a proposal after watching an online video

32% of healthcare buyers complete a contact form after watching an online video

Mobile Search

Healthcare buyers use mobile devices to research projects and

vendors:

50% of healthcare buyers use a mobile phone

50% of healthcare buyers use a mobile phone

38% of healthcare buyers read product reviews

27% of healthcare buyers use a tablet

27% of healthcare buyers use a tablet

34% of healthcare buyers request product information

30% of healthcare buyers read testimonials

Online Search

Online Search is a key part of the buying process in the

healthcare industry:

51% of hospital administrators research equipment and vendors online

51% of hospital administrators research equipment and vendors online

94% of hospital administrators research product features

90% of hospital administrators identify vendors

90% of hospital administrators identify vendors

82% of hospital administrators compare products

81% of hospital administrators contact a vendor directly after finding them on a search engine

Healthcare Decision Makers

What’s driving healthcare decision makers?

3 of 5 healthcare decision makers base purchasing decisions on improving clinical outcomes

3 of 5 healthcare decision makers base purchasing decisions on improving clinical outcomes

Nearly Half of healthcare buyers make new purchases to lower costs

43% of healthcare purchases are made within 6 months of starting the buying process

43% of healthcare purchases are made within 6 months of starting the buying process

76% of healthcare purchases are made within 12 months

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