top 12 seo and social medias for 2011 by gary beal

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Gary Beal Head of Search Top 12 SEO & Social Media Tips for 2011 Internet World Presentation

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Internet World presentation, 12th May 2011

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Page 1: Top 12 SEO and Social Medias for 2011 by Gary Beal

Gary BealHead of Search

Top 12 SEO & Social Media Tips for 2011

Internet World Presentation

Page 2: Top 12 SEO and Social Medias for 2011 by Gary Beal

What you will learnHow Current Search Engines Work

On-Page OptimisationOff-Page Optimisation

SEO Tools to Optimise Your TimeSocial Media Tips & Tricks

Page 3: Top 12 SEO and Social Medias for 2011 by Gary Beal

How do search engines work?Latent Semantic Analysis

Social Media VenuesActual Search Information

Multiple Search FiltersEnd-User Information

Page 4: Top 12 SEO and Social Medias for 2011 by Gary Beal
Page 5: Top 12 SEO and Social Medias for 2011 by Gary Beal

How do search engines work?Social Media Sites

Page 6: Top 12 SEO and Social Medias for 2011 by Gary Beal

How do search engines work?Actual Search Information

Page 7: Top 12 SEO and Social Medias for 2011 by Gary Beal

How do search engines work?Multiple Search Filters

Page 8: Top 12 SEO and Social Medias for 2011 by Gary Beal

How do search engines work?End-User Information

Page 9: Top 12 SEO and Social Medias for 2011 by Gary Beal

SEO and Panda

Page 10: Top 12 SEO and Social Medias for 2011 by Gary Beal

Bump Yourself up a Spot or Just Take Two

Double Top 10

Local SearchIndented

Page 11: Top 12 SEO and Social Medias for 2011 by Gary Beal

Post-Panda SEO Tips1. Use Latent Semantics in everything you

do2. Google Keyword Suggest/Hittail for longtail

phrases3. Use an article spinner to alternate phrases

4. Post regular content every day & link with SBM

5. Use Screaming Frog, SENukeX, & Tweet Adder6. Get aggressive on Facebook

7. Use subdomains for regional targeting8. Invest heavily in local translation services

9. Keep silos clear and understandable10. Consider paid/incentivised member

posts

Page 12: Top 12 SEO and Social Medias for 2011 by Gary Beal

One last thought

Page 13: Top 12 SEO and Social Medias for 2011 by Gary Beal

25% of all daily searches are first-time search phrases

Page 14: Top 12 SEO and Social Medias for 2011 by Gary Beal

Visit Booth 117 for presentation details or a free

30 minute one-on-one meeting with Gary Beal

Questions?

www.blueclaw.co.uk