top 10 trends from sxsw interactive 2014 for icsc mocial

Download Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL

Post on 15-Jan-2015




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The top 10 trends from SXSW Interactive 2014, consolidating for ICSC's MOCIAL attendees the most inspiring and thought-provoking insights from world-renown marketers and innovators. This presentation sheds light on how our daily lives might become more streamlined, meaningful or entertaining, and at the same time explore how brands can use new technology to connect with customers.


  • 1. THE CRYSTAL BALL: Top 10 Trends from SXSW 2014 Jen Augustyn, Partner

2. Facial Recognition & Emotion Sensing Technology 3. True Love Tester Bra and Microsofts Smart Bra helps stop emotional binge eating 4. Wearables 5. 10 6. 11 7. Googles Moonshot contact lenses OVERHEARD AT SXSW 2014 The shift in wearable tech: from connected body to engaged humans start to understand what motivates users Francois Grouiller, Fred & Farid 8. Haptic Sensations 9. Gamification 10. OVERHEARD AT SXSW 2014 Our mobile devices are the hyperlinks between people Biz Stone, co- founder of Twitter 11. Connected Home 12. OVERHEARD AT SXSW 2014 People dont experience technology. They experience products and spaces, usually one at the time. @rodrigoATCG, IDEO 13. 29 3D Printing 14. 30 15. 31 2014 Chevrolet Malibu Floor Console 16. 32 17. 33 18. 34 19. 35 20. OVERHEARD AT SXSW 2014 At the Oreo Trending Vending Lounge were connecting trending moments to the Oreo cookie itself in real time and in real life Bonin Bough, Mondelez 21. Food Innovations 22. Smart Highway 23. OVERHEARD AT SXSW 2014 "The government is shutting down streetlights at night to save money. This road is about safety and envisaging a more self-sustainable and more interactive world" Daan Roosegaarde, Smart Highway designer 24. Crowdfunding 25. This is the largest Series A financing for an equity crowdfunding company. May 2014: Fundrise lands $31 Million in financing. 26. The Internet of Things 27. OVERHEARD AT SXSW 2014 People start to believe in a given technology when they start to see it around themselves -Dmitry Grishin, Founder, Grishin Robots 28. Jen Augustyn, Partner 214.373.3244 @jenaugustyn