Top 10 Tips You Need to Know About Using Twitter for Business

Who We Are

Amanda O'BrienVP of Marketingamanda@hallme.com@amanda_pants

Hall Internet Marketingwww.hallme.com

@Hall_Web

Got Questions?

• Use GoToWebinar “Ask a Question”

• Twitter with @hall_web

Been Here Before?

• Traffic• Website conversions• Expert in your industry• SEO• Followers• Earned media

1. Need to Have Goals

“You’ve got to be very careful if you don’t know where you are going, because you may never get there.”

2. Make Twitter part of your company culture

• Not just a marketing and PR role

• Get people involved

• Educate staff on how and why you are using social media

• Policies

• “You have an HR promblem”

3. Nobody “gets” it

• Each experienced user uses it the right way for them• What works for you?• What is getting you towards your goals?• Easiest thing to sell on social meida?

http://www.flickr.com/photos/sepblog/3568837378/sizes/z/in/photostream/

4. Twitter users are mobile

• They are multitasking

• Is your site ready?

• Does this change the content?

http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/

5. Twitter users are more likely to buy

http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/

• Information vs. network

• Techie/early adopters/information seekers

• B2B? You too!

• 1/3 of Millionaires are on Social Media sites

6. Don’t have to stay on Twitter

Get them on your website, capture information

FB, LinkedIn? Sure but use your social graces

7. Find the right people

• Not about how many… it is about who

– ManageFlitter

• Search Twitter, advanced

http://www.flickr.com/photos/kwl/4964939158/sizes/m/in/photostream/

8. Integrate• Content on your website to Twitter• Twitter with other marketing materials

– Direct mail– Email marketing– Press releases– Business cards

9. Automation is not the devil

• You have a business to run• Schedule tweets

10. Twitter does and does not effect search rankings

• Follow: @hall_web @amanda_pants

• Find us on Facebook! Facebook.com/hallweb

• Vision Blog: http://www.hallme.com/blog/

• Upcoming Webinars: http://www.hallme.com/search-marketing-webinars.php

• August 9: Using QR Codes Creatively and Effectively

• amanda@hallme.com