Top 10 tips for Landlords on LinkedIn

1) Don't be shy

When filling out your profile, it is important to say exactly who you are, who your clients are and how you assist them.

The idea is to make it obvious what you offer and why they should contact you.

Make sure that your profile headline and photo are professional and a true reflection of yourself.

2) What are you doing?

With complete descriptions about what you are doing, it will be easier to give a brief idea of what you can add to your network.

Past positions are really useful as well because this will make it more simple for colleagues, clients and stakeholders to find you. As well it will show your background, making your profile most interesting.

3) Call to action

The main aim is to convert connections into tenants. One way to do this on LinkedIn is to create a "call to action.“ Instead of simply filling in LinkedIn's generic "my website" or "my blog" links on your profile page, take the extra step and tell visitors to click on your links. (For instance, write: "Click here to (insert your product or service here)."

4) Join groups

Creating and managing groups of your own provides you with a level of credibility. Groups allow you to expand your network to reach targeted and influential individuals you seek to make contact with. Research topics of interest within your industry and choose the top two or three as the basis for your group.

5) Targeted updates

Targeted status updates can be an effective way for landlords to tailor the content in their updates to specific followers. This helps ensure the right people are reading the most relevant messages from you at the right time.

6) Share content

One way to boost engagement among your connections is to get them talking about relevant and timely news in the property industry. You can do this by sharing links to interesting stories and asking questions about the posts you share.

7) Be visible

Millions of people search LinkedIn every day and you want your profile to stand out. When deciding your profile language, be sure to include keywords that are related to the property industry to help improve the chances of your name appearing in LinkedIn's search results.

8) Avoid buzzwords

If you've described yourself as "creative," "effective" or "innovative," you might want to consider saying something different. Cliché style buzzwords won't help your profile stand out and they may not accurately convey your professional identity on the site. This could act as a deterrent to others.

9) Recommendations

These are your customer testimonials on LinkedIn, nothing draws business like a good recommendation. Ask customers to write a recommendation and endorse you for your skills or services. Endorse others first and try not to bulk message your contacts for endorsements, try segmenting your network into different lists and writing a more personal message.

10) Follow companies

Following companies can give you more of an insight on the current property market and more detailed information on businesses. As well, it increase your visibility when you join the conversation on these company pages.

Did you find these tips useful?