top 10 smb technology trends for 2014
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Here are the summary of Top 10 SMB Technology Trends for 2014 from the research by SMB Group.TRANSCRIPT
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Top 10 SMB Technology Trends for 2014!
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1
Progressive SMBs Use Technology As A Game
Changer
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Progressive SMBs –
Invest more in solutions based on
Technology
Use Technology as a business enabler
Generate revenue more than other
SMBs.
What’s next?
Adoption of mobile, cloud,
social and analytics
Use of technology-fueled services—
such as Elance and oDesk
Use of IT infrastructure
services
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2Cloud Adoption Accelerates,
But SMBs Steer Clear Of Dark Clouds
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Use of infrastructure applications and cloud business to grow from 33% to 44% in 2014
2013
2014
0
10
20
30
40
50
60
70
80
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However, some cloud vendors—threatened by high churn
Rates and Wall Street—have backtracked on their easier, faster, cheaper cloud pledge.
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As SMBs go further into the cloud, they will prefer vendors that remain true to the
original cloud offer, and steer clear of dark clouds.
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3Mobile Management
Becomes a Priority As SMB Mobile App Use Soars
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Mobile Solutions
Mobile Apps Deployed
Using Mobile Apps
Mobile Friendly Websites
0 10 20 30 40 50 60 70 80 90
Adoption % in 2014
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However, concerns about manageability, security, cost and provisioning will make mobile management a top priority for SMBs.
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4Social Media Marketing Stalls As SMBs Re-focus
Marketing Practices
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Small Businesses
Uses Social MediaNot Uses Social Me-dia
Medium Businesses
Uses Social MediaNot Use Social Media
Many SMBs now “get” that they require a social media Existence. In 2014, SMBs will focus more on the networks and content relevant to their business where they can target audiences, and how to convert
these social connections into customers.
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5SMBs View Payment Systems
in a New Light
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Credit Cards and checks are still the top forms of payment that SMBs accept.
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Gift Cards, Mobile Wallet, PayPal and also Dwolla—a payment network
What’s Next?
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6SMBs Prepare for the
Insight Economy
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Only 18% of small, and 57% of
medium businesses utilize analytics and
business intelligence
solutions
In 2014, SMB-focused vendors
will focus more on how their solutions
empower and enable better
decision-making and Insights.
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A better analytics is the key to success.
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7SMBs Integrate to Gain Higher Solution Value
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In 2013, integration of cloud-to-cloud solutions as
well as cloud-to-on-premises solutions moved up from the #4 to the #1
challenge for medium businesses.
In 2014, we predict that integration will be the
higher concern even among small and medium
businesses
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8The Affordable Care Act Puts Workforce Management in
the SMB Spotlight
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Many SMBs continue to hobble along with a patchwork of manual tracking and disconnected
solutions to manage activities e.g. time and attendance, scheduling, payroll, HR which leads
to uncertainty, costs and regulatory risks .
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That situation is about to change. Really?With Affordable Care Act (take effect on January 1, 2015) for
businesses having more than 50 full-time equivalent employees.
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9It is Easy for SMBs to
Go Green and Save Green
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The adoption for greener IT solutions is not new, but in 2014, we will move into a
perfect green storm.
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Harris Poll - over 74% of American adults believe in the
global warming theory
And more than 73% of U.S. citizens demanding countries to limit greenhouse gas and carbon
monoxide emissions. SMB IT vendors are able to make the most of this opportunity with new, economical and energy
saving products.
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10Make Way For An
SMB Influencer Shake-Up
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69% of presidents/owners help assess potential
solutions, and 81% create the final decision.
In medium businesses, line-of-business and
departmental executives are the most likely staff to recognize the demand for
new alternatives.
Change of influencer landscape.
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So who will the new influencers be?
Accountants and some other professional advisors (for industry or line-of-business) that
SMBs have an proven relationship with will become more stronger influencers.
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Research Source : SMB Group Top 10 SMB Technology Trends For 2014!