top 10 questions in strategic communications may 20 2014

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THE TOP 10 QUESTIONS IN STRATEGIC COMMUNICATIONS May 20, 2014

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Connect with Caroline Kealey at Ingenium Communications: WEBSITE: http://www.ingeniumcommunications.com TWITTER: @CarolineKealey SUBSCRIBE to the Results Map Blog: http://www.resultsmap.com/category/blog/

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Page 1: Top 10 Questions in Strategic Communications May 20 2014

THE TOP 10 QUESTIONS INSTRATEGIC COMMUNICATIONS

May 20, 2014

Page 2: Top 10 Questions in Strategic Communications May 20 2014
Page 3: Top 10 Questions in Strategic Communications May 20 2014
Page 4: Top 10 Questions in Strategic Communications May 20 2014

The Top 10

Questions

Page 5: Top 10 Questions in Strategic Communications May 20 2014

1 What does success look like?

Page 6: Top 10 Questions in Strategic Communications May 20 2014

2 Why this, why now?

Page 7: Top 10 Questions in Strategic Communications May 20 2014

3What are the project or corporate

objectives?

Page 8: Top 10 Questions in Strategic Communications May 20 2014

4 What are the communications objectives?

Page 9: Top 10 Questions in Strategic Communications May 20 2014

5How can effective communications help

advance the project or corporate objectives?

Page 10: Top 10 Questions in Strategic Communications May 20 2014

6What are the main risks and

opportunities?

Page 11: Top 10 Questions in Strategic Communications May 20 2014

7Thinking back about past communications activities, what worked and what didn’t?

Page 12: Top 10 Questions in Strategic Communications May 20 2014

8Who are the key audiences and why are

they important?

Page 13: Top 10 Questions in Strategic Communications May 20 2014

9What are the project management parameters

(time, budget and human resources)?

Page 14: Top 10 Questions in Strategic Communications May 20 2014

10If we could change just one thing, what

should it be?

Page 15: Top 10 Questions in Strategic Communications May 20 2014

critical success factors

Page 16: Top 10 Questions in Strategic Communications May 20 2014

trust

Page 17: Top 10 Questions in Strategic Communications May 20 2014

credibility

Page 18: Top 10 Questions in Strategic Communications May 20 2014

alignment

Page 19: Top 10 Questions in Strategic Communications May 20 2014

5 strategies to rock client management

Page 20: Top 10 Questions in Strategic Communications May 20 2014

meet audienceswhere they are1

Page 21: Top 10 Questions in Strategic Communications May 20 2014

beprepared

2

Page 22: Top 10 Questions in Strategic Communications May 20 2014

manageexpectations

3

Page 23: Top 10 Questions in Strategic Communications May 20 2014

add value

4

Page 24: Top 10 Questions in Strategic Communications May 20 2014

ask goodquestions

5

Page 25: Top 10 Questions in Strategic Communications May 20 2014

Internal Client Relationships: Challenges & Opportunities

1. Thinking about your relationships with your internal clients, consider the following dimensions:

StrengthsWhat’s working well?

GapsWhat are the weaknesses?

OpportunitiesWhat are opportunities for improvement?

2. If you could change one thing about your internal client relationships, what would it be?

3. What is a first step you can make in improving your internal client relationships?

©2014 Ingenium Communications Inc.

Page 26: Top 10 Questions in Strategic Communications May 20 2014