top 10 new year's resolutions for marketers
TRANSCRIPT
![Page 1: Top 10 New Year's Resolutions for Marketers](https://reader030.vdocuments.mx/reader030/viewer/2022021423/5885bf551a28ab6f168b66e9/html5/thumbnails/1.jpg)
TOP 10New Year's Resolutions
FOR
Digital Marketers
2016 looks like it's going to be a
great year for digital...
![Page 2: Top 10 New Year's Resolutions for Marketers](https://reader030.vdocuments.mx/reader030/viewer/2022021423/5885bf551a28ab6f168b66e9/html5/thumbnails/2.jpg)
In 2015, Google announced that mobile online traffic reigned supremeover desktop traffic. Marketers should keep in mind that most of their
marketing will be viewed on a smartphone.
Say Bye-Bye to Desktop Traffic
![Page 3: Top 10 New Year's Resolutions for Marketers](https://reader030.vdocuments.mx/reader030/viewer/2022021423/5885bf551a28ab6f168b66e9/html5/thumbnails/3.jpg)
Yes, most marketers already use video to market but expect tosee more types of video ads in unexpected places.
Utilize Video Marketing
![Page 4: Top 10 New Year's Resolutions for Marketers](https://reader030.vdocuments.mx/reader030/viewer/2022021423/5885bf551a28ab6f168b66e9/html5/thumbnails/4.jpg)
Putting out great content isn't a new trend, and isn't going anywhere in2016. High-quality content builds trust with your customers & will boost
search engine rankings.
Keep Creating High-Quality Content
![Page 5: Top 10 New Year's Resolutions for Marketers](https://reader030.vdocuments.mx/reader030/viewer/2022021423/5885bf551a28ab6f168b66e9/html5/thumbnails/5.jpg)
Digital Assistants, like Siri & Cortana, are going to lead how peoplesearch online. To keep up with this, marketers need to create content that
is conversational, geographically relevant & innovative (video/audio).
Create Content not only for SEO & PPC, but for Digital Assistants
![Page 6: Top 10 New Year's Resolutions for Marketers](https://reader030.vdocuments.mx/reader030/viewer/2022021423/5885bf551a28ab6f168b66e9/html5/thumbnails/6.jpg)
Mobile-friendly websites will begin to be a thing of the past & apps willreplace them. Apps can do everything a website can, but are more
convenient & accessible.
Develop an App for Your Business
![Page 7: Top 10 New Year's Resolutions for Marketers](https://reader030.vdocuments.mx/reader030/viewer/2022021423/5885bf551a28ab6f168b66e9/html5/thumbnails/7.jpg)
2 billion consumers will own a smartphone in 2016. This is an opportunityfor marketers to create emotional customer connections in an effort to
create brand advocates.
Digital Marketing,Meet Relationship Marketing
![Page 8: Top 10 New Year's Resolutions for Marketers](https://reader030.vdocuments.mx/reader030/viewer/2022021423/5885bf551a28ab6f168b66e9/html5/thumbnails/8.jpg)
The Apple Watch was just the beginning. These products will changemarketing as we know it by blurring the line between digital &
traditional marketing.
Be Prepared for WearableTechnology
![Page 9: Top 10 New Year's Resolutions for Marketers](https://reader030.vdocuments.mx/reader030/viewer/2022021423/5885bf551a28ab6f168b66e9/html5/thumbnails/9.jpg)
The younger generation is obsessed with 'real time' content (takeSnapchat for example). Marketers must create this type of content for
their audience, so they feel more connected.
Create Content That Has anExpiration Date
![Page 10: Top 10 New Year's Resolutions for Marketers](https://reader030.vdocuments.mx/reader030/viewer/2022021423/5885bf551a28ab6f168b66e9/html5/thumbnails/10.jpg)
Be ready because in 2016, digital advertising competition & cost is goingto increase. A lot of businesses are going to begin advertising digitally,
causing an increase in price of online spots.
Save Some Money for your DigitalAdvertising Budget
![Page 11: Top 10 New Year's Resolutions for Marketers](https://reader030.vdocuments.mx/reader030/viewer/2022021423/5885bf551a28ab6f168b66e9/html5/thumbnails/11.jpg)
Using a marketing automation platform makes managing & sending allyour content SO simple; It allows marketers to stay organized & focused
without compromising content quality.
Utilize Your Marketing AutomationPlatform (or Invest in One)