top 10 mistakes real estate agents make
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WHEN MARKETING THEIR BUSINESS
Top 10 Mistakes
Realtors Make
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How is YOUR Marketing?
Marketing not effective any moreAdvertising more expensive than ever
Overwhelmed by technologyDon’t know where to startCan’t generate leads like I use toNot getting any real business from my website
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What You Will Learn
How your website is wasting your money
How you can re-invest your marketing dollars and spend less
How to capture and convert more leads
How you can dominate the search engines in your market niche
The #1 way to gain credibility/authority
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Who Am I?
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Who am I?Assistant to a Realtor 1996-1998Licensed May 1998Rookie of the Year 1999Platinum ProducerLeading Edge SocietyPresident’s Circle AwardLife-time Million Dollar ClubBroker/Owner/Trainer
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Mistake #1
Using A Brokerage Template Website
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Your website is the Main Hub of your businessNot keyword targetedSame as everyone elseNo way to capture leadsGenerates traffic to Brokerage, NOT the agent
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Keywords that are embedded in the HTML language of this agent’s page are not even in areas where the agent does business. The keyword focus here is ALL about the company.
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Mistake #2
Thinking that Just Having A Website
will Generate Leads
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You are in a sea of sitesYou must drive Traffic to your sitesPut your web address on everything
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Mistake #3
Trying to be Everything to
Everyone
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Be NICHE SpecificBecome a “Specialist”Be recognized as an “Authority”Even Buyer Agents can Advertise
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Mistake #4
Doing What Everyone Else
Does
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Still using print advertisingSame old tired Listing AdsBlending in with the crowdNo Differentiation
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Mistake #5
Not Having a “Call To Action” In
Ads
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What can you offer?What pain can you cure?How do you deliver?
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Mistake #6
No Way to Capture Leads
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Need a “Lead Capture Page” or “Landing Page”Autoresponder SystemFollow-up Series
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Mistake #7
Not Building Relationships with
Online Visitors
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Offer membershipProvide ongoing communication
Offer them something they needTrain them on the Process
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Mistake #8
Not Using Video
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YouTube is #2 Search EngineKeeps visitors on site longerPeople would rather watch a video than read your articleEstablishes you as the expertEasy to make
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Mistake #9
Forgetting Past Clients
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Keep the relationship goingMore expensive to always be generating new leadsSend them thingsUpdates on marketHome maintenance tipsNewsletterCardsNotify them of events
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Mistake #10
Not Using Social Media
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Facebook – Would be the 3rd largest CountryStart the conversation/build relationshipsTargeted AdsFan Page vs Profile PagePeople spend 1 hr average on FacebookMany other social sites
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STEP-BY-STEP TRAINING
Secret Agent Blueprint
SecretAgentBlueprint.com