top 10 messages to drive revenue - kestrel lemen (bronto)
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![Page 1: Top 10 Messages to Drive Revenue - Kestrel Lemen (Bronto)](https://reader033.vdocuments.mx/reader033/viewer/2022042813/54633725b4af9f491c8b4992/html5/thumbnails/1.jpg)
Show Me The Money: 10 Ways To Boost Revenue
Kestrel Lemen Marketing Strategist
@Kestrelbird Bronto.com/blog
![Page 2: Top 10 Messages to Drive Revenue - Kestrel Lemen (Bronto)](https://reader033.vdocuments.mx/reader033/viewer/2022042813/54633725b4af9f491c8b4992/html5/thumbnails/2.jpg)
The Bronto Extension for Magento
Turn one-time buyers into repeat customers with personal, data-driven
messages and campaigns.
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Season Specific Sales
#10
What can it get me?
One Bronto online retailer customer saw…
264% increase in revenue with optimized holiday messaging
![Page 4: Top 10 Messages to Drive Revenue - Kestrel Lemen (Bronto)](https://reader033.vdocuments.mx/reader033/viewer/2022042813/54633725b4af9f491c8b4992/html5/thumbnails/4.jpg)
Season Specific Sales
1
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One Day/Flash Sales
#9
What can it get me?
One Bronto online retailer customer saw…
In One month a single 5 hour sale made up 70% of total revenue
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sense of urgency
Subject Line: One Day, One item, One Unbelievable offer
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Friends and Family Discount #8
What can it get me?
One Bronto online retailer customer saw…
45% of revenue come in through a Friends and Family Discount for the month of September
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Clear CTA
Sense of urgency
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Lapsed Purchaser Message #7
What can it get me?
One Bronto online retailer customer saw…
117% Increase in Conversion Rate
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Lapsed Purchaser
Don’t leave
money on the table
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Post-Purchase bounce-back #6
What can it get me?
One Bronto online retailer customer saw…
138% Increase in Conversion Rate
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Bounce Back Coupon
Sense of urgency
Ideas for the next purchase
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Personalized
Relevant Recommendations
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Birthday Coupon
What can it get me?
Results from three Bronto online retailers…
1) An RPE that was ~4,000% better then an average promotional message
2) 920% lift in conversion rate
3) 30% Higher AOV then an average promotional message
#5
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Birthday Coupon
Original
Reminder to non-
converters
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Childs b-day Anniversary
Uses gender and first
name of the child
Utilizes an incentive
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Remails
What can it get me?
Results from three Bronto online retailers…
1)Paid for the Bronto account 3x over in 9 months
2)14% in additional revenue overall for the year
3)50% in additional revenue per message
#4
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Shopping Basket Abandonment
What can it get me?
One Bronto online retailer customer saw…
778% Increase in Conversion Rate 4,100% Increase in RPE
#3
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Reminder with NO incentive
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Another example Product specific with
recommendations
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Transactional Messages
What can it get me?
One Bronto online retailer customer saw…
Transactional messages make up 33% of overall revenue for their email program.
#2
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Cross sells to other brands
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Welcome Message/Series
What can it get me?
One Bronto online retailer customer saw…
$140K in 6 months sinse implementation with a welcome series
571% lift in conversion rates over standard messages
#1
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Welcomes And delivers
coupon
Addresses points of anxiety
Eye candy and
Suggestions
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No
incentive
Sets expectations
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What was that again?
10 Season Specific Sales
9 One day/Flash sale
8 Friends and Family Discount
7 Lapsed Purchaser Series
6 Post-Purchase Bounce-Back
5 Birthday Coupon
4 Remails
3 Shopping Basket Abandonment
2 Transactional messages
1 Welcome Series
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Kestrel Lemen Marketing Strategist
@Kestrelbird Bronto.com/blog