top 10 fundraising tips: darian rodriguez heyman
DESCRIPTION
Darian Rodriguez Heyman, Co-Founder & Head of Community Partnerships, Social Media for Nonprofits and Editor, "Nonprofit Management 101"presents his Top 10 Fundraising tips for nonprofits.Darian covers everything from grant seeking to online fundraising.TRANSCRIPT
Top Ten Fundraising Tips
May 9, 2012 Darian Rodriguez Heyman
Nonprofits101.org
A Note on Tin Cup Fundraising
Tip 1: Stage a Thank-a-Thon
Tip 2: Never Submit a Cold Grant
Tip 2: Never Submit a Cold Grant
• Warm it Up: – Secure an Invitation – The Pasta Test
• Programs & Positioning – Deadline & Dollar Amount – Jedi Mind Trick
Tip 3: Make Specific, Direct Asks
Tip 4: Map Donations to Impact
Tip 5: Make Your Donation Button Shine
Tip 5: Make Your Donation Button Shine
Tip 6: Create and Tap Your Social Network
Tip 6: Create and Tap Your Social Network
• Ask Questions • Time of Day • 50/50 Rule
Tip 7: Corporate Partnerships • “Checkbook Philanthropy is Dead”
– (Newsweek 2000)
Tip 7: Corporate Partnerships
Tip 7: Corporate Partnerships
Tip 7: Corporate Partnerships
Tip 8: Apply for a Google Grant
Tip 9: Use the 2:1 Ratio for Fundraising Events
Tip 10: Understand the Social Capital Market
• Stay on Target • Impact Investing is Different • 20-50% vs. 3-5% Raising $$$ • The Good New Boys Network
• SEA, SoCap, SVN, Investors Circle
