top 10 fmcg companies

68
Top 10 FMCG Companies S. NO. Companies FMCG sector is an ever growing sector and is currently in a boom phase. There are many jobs in FMCG sector at diiferent levels like sales, supply chain, manager, operations, purchasing, supervisor, administration, general management, product development, HR, Finance and marketing. FMCG sector is famous for jobs that are not only well paying but also gives the best perks and bonuses. Freshers are looking for jobs in FMCGsector as these jobs will give them the best career in the industry. 1. Hindustan Unilever Ltd. 2. ITC (Indian Tobacco Company) 3. Nestlé India 4. GCMMF (AMUL) 5. Dabur India 6. Asian Paints (India) 7. Cadbury India 8 Britannia Industries 9. Procter & Gamble Hygiene and Health Care 10. Marico Industries Hindustan Unilever From Wikipedia, the free encyclopedia Jump to: navigation, search This article needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (September 2010)

Upload: akashpandey1711

Post on 26-Mar-2015

3.243 views

Category:

Documents


12 download

TRANSCRIPT

Page 1: Top 10 FMCG Companies

Top 10 FMCG Companies

S. NO.

Companies FMCG sector is an ever growing sector and is currently in a boom phase. There are many jobs in FMCG sector at diiferent levels like

sales, supply chain, manager, operations, purchasing, supervisor,

administration, general management, product development, HR, Finance

and marketing. FMCG sector is famous for jobs that are not only well paying but also gives the best perks

and bonuses. Freshers are looking for jobs in FMCGsector as these jobs will

give them the best career in the industry.

1. Hindustan Unilever Ltd.

2. ITC (Indian Tobacco Company)

3. Nestlé India

4. GCMMF (AMUL)

5. Dabur India

6. Asian Paints (India)

7. Cadbury India

8 Britannia Industries

9. Procter & Gamble Hygiene and

Health Care

10. Marico Industries

Hindustan Unilever

From Wikipedia, the free encyclopedia

Jump to: navigation, search

This article needs additional citations for verification.Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (September 2010)

Hindustan Unilever Ltd

Page 2: Top 10 FMCG Companies

Type Public company BSE: 500696

IndustryFast Moving Consumer Goods

FMCG)

Founded 1933

Headquarters Mumbai, India

Key peopleHarish Manwani (Chairman), Nitin

Paranjpe (CEO and Managing Director)

Products Home & Personal Care, Food & Beverages

Revenue17,873.44 crore (US$3.97 billion)

(2009-2010) [1]

Net income 2,202.03 crore (US$488.85 million)

Employees Over 65,000 direct & indirect employees

Parent Unilever Plc (52%)

Website www.hul.co.in

Hindustan Unilever Limited (HUL) (BSE: 500696) is India's largest fast moving consumer

goods company. The Anglo-Dutch company Unilever owns a 52% majority stake.

HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and has an employee strength

Page 3: Top 10 FMCG Companies

of over 15,000 employees and contributes to indirect employment of over 52,000 people. The company was renamed in June 2007 as “Hindustan Unilever Limited”.

Hindustan Unilever's distribution covers over 1 million retail outlets across India directly and its products are available in over 6.3 million outlets in the country, nearly 80% of all retail outlets in India. It estimates that two out of three Indians use its many home and personal care products, food and beverages.[2]

Contents[hide]

1 Brands 2 Leadership 3 Other awards 4 Research facilities 5 Community services 6 Direct Selling Division

7 Controversy o 7.1 Mercury pollutiono 7.2 Skin lightening creamso 7.3 Triclosan

8 See also 9 Notes 10 External links

[edit] Brands

Wheel Detergent ad in rural Nepal area.

HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products. Sixteen of HUL’s brands featured in the ACNielsen Brand Equity list of 100 Most Trusted Brands Annual Survey (2008).[3] According to Brand Equity, HUL has the largest number of brands in the Most Trusted Brands List. It has consistently had the largest number of brands in the Top 50, and in the Top 10 (with 4 brands).

Page 4: Top 10 FMCG Companies

The company has a distribution channel of 6.3 million outlets and owns 35 major Indian brands.[4] Its brands include Kwality Wall's ice cream, Knorr soups & meal makers, Lifebuoy, Lux, Pears, Breeze, Liril, Rexona, Hamam and Moti soaps, Pureit water purifier, Lipton tea, Brooke Bond (3 Roses, Taj Mahal, Taaza, Red Label) tea, Bru coffee, Pepsodent and Close Up toothpaste and brushes, and Surf, Rin and Wheel laundry detergents, Kissan squashes and jams, Annapurna salt and atta, Pond's talcs and creams, Vaseline lotions, Fair and Lovely creams, Lakmé beauty products, Clear, Clinic Plus, Clinic All Clear, Sunsilk and Dove shampoos, Vim dishwash, Ala bleach, Domex disinfectant, Modern Bread, Axe deosprays and Comfort fabric softeners.

[edit] Leadership

HUL has produced many business leaders for corporate India; one of these, Manvinder Singh

Banga, has become a member of Unilever's Executive (UEx). HUL's leadership-building potential was recognized when it was ranked 4th in the Hewitt Global Leadership Survey 2007 with only GE, P&G and Nokia ranking ahead of HUL in the ability to produce leaders with such regularity.[5][6][7]

[edit] Other awards

HUL is one of the country's largest exporters; it has been recognised as a Golden Super Star Trading House by the Government of India.[2]

In 2007, Hindustan Unilever was rated as the most respected company in India for the past 25 years by Businessworld, one of India’s leading business magazines.[8] The rating was based on a compilation of the magazine's annual survey of India’s most reputed companies over the past 25 years.

HUL was one of the eight Indian companies to be featured on the Forbes list of World’s Most Reputed companies in 2007.[9]

HUL was ranked 39th in The Brand Trust Report published by Trust Research Advisory in 2011.

[edit] Research facilities

The Hindustan Unilever Research Centre (HURC) was set up in 1967 in Mumbai, and Unilever Research India in Bangalore in 1997. Staff at these centres developed many innovations in products and manufacturing processes. In 2006, the company's research facilities were brought together at a single site in Bangalore.[10]

[edit] Community services

HUL also renders services to the community, focusing on health & hygiene education, empowerment of women, and water management. It is also involved in education and rehabilitation of underprivileged children, care for the destitute and HIV-positive, and rural

Page 5: Top 10 FMCG Companies

development. HUL has also responded to national calamities, for instance with relief and rehabilitation after the 2004 tsunami caused devastation in South India.[2]

In 2001, the company embarked on a programme called Shakti, through which it creates micro-

enterprises for rural women. Shakti also includes health and hygiene education through the Shakti Vani Programme, which now covers 15 states in India with over 45,000 women entrepreneurs in 135,000 villages. By the end of 2010, Shakti aims to have 100,000 Shakti entrepreneurs covering 500,000 villages, touching the lives of over 600 million people. HUL is also running a rural health programme, Lifebuoy Swasthya Chetana. The programme endeavours to induce adoption of hygienic practices among rural Indians and aims to bring down the incidence of diarrhoea. So far it has reached 120 million people in over 50,000 villages.[2]

[edit] Direct Selling Division

HUL also runs Hindustan Unilever Network (HULN), a direct selling business arm. Under HULN, health products are marketed by AYUSH[disambiguation needed] in collaboration with Arya Vaidya Pharmacy, Coimbatore; beauty products by Aviance; home products by Lever Home, and male grooming by DIY.[disambiguation needed] There are also premium products for beauty salons and others.

[edit] Controversy

[edit] Mercury pollution

In 2001 a thermometer factory in Kodaikanal run by Hindustan Unilever was accused of dumping glass contaminated with mercury in municipal dumps, or selling it on to scrap merchants unable to deal with it appropriately.[11]

[edit] Skin lightening creams

Hindustan Unilever's "Fair and Lovely" is the leading skin-lightening cream for women in India.[12] The company was forced to withdraw television advertisements for the product in 2007. Advertisements depicted depressed, dark-complexioned women, who had been ignored by employers and men, suddenly finding new boyfriends and glamorous careers after the cream had lightened their skin.[13] In 2008 Hindustan Unilever made former Miss World Priyanka Chopra a brand ambassador for Pond's,[14] and she then appeared in a mini-series of television commercials for another skin lightening product, White Beauty, alongside Saif Ali Khan and Neha Dhupia; these advertisements were widely criticised for perpetuating racism.[15]

[edit] Triclosan

Several academic papers have pointed out the firm's continued use of the antibacterial agent Triclosan ('Active B') in India because is under review by the American Food and Drug

Administration (FDA).[16]

Page 6: Top 10 FMCG Companies

[edit] See also

Hindustan Unilever on Wikinvest

[edit] Notes

1. ^ 2009 results, Bombay Stock Exchange2. ^ a b c d "Present stature". official website. Archived from the original on 2008-08-02.

http://web.archive.org/web/20080802090951/http://hul.co.in/knowus/present_stature.asp. Retrieved 2010-08-15.

3. ^ Brand Equity Most Trusted Brands4. ^ HUL Annual Report 2007, available from Annual reports page on official website5. ^ Lucas, MacKenzie (2007-09-19). "Global Top Companies for Leaders

Announced". Hewitt Associates. http://www.hewittassociates.com/Intl/NA/en-US/AboutHewitt/Newsroom/PressReleaseDetail.aspx?cid=4345. Retrieved 2008-11-16.

6. ^ Kulshrestha, Taneesha (2007-10-18). "Global leadership right here in India". The Financial Express. http://www.financialexpress.com/news/global-leadership-right-here-in-india/229374/. Retrieved 2008-11-16.

7. ^ "Hewitt survey: Indian companies break into global leadership ghhglist". domain-b.com. 2007-09-21. http://www.domain-b.com/management/general/20070921_companies.html. Retrieved 2008-11-16.

8. ^ Business World Most Respected Company 20079. ^ Forbes Most Reputed Companies, Nov 200610. ^ Overview of Research Centres on official website. Retrieved 2010-08-1211. ^ Ban.org12. ^ Anushay Hossain, The Color Complex: Is the Fixation Really Fair?, Sapna

magazine, 10 Mar 200813. ^ India's hue and cry over paler skin, Daily Telegraph, 1 Jul 200714. ^ Priyanka Chopra is the new face of Ponds, Thaindian News, May 6th,

200815. ^ Criticism in India over skin-whitening trend, The Daily Telegraph, 10

Jul 200816. ^ See for example Jamie Cross and Alice Street "Anthropology at the Bottom of

the Pyramid", (published in Anthropology Today, 25:4, August 2009, p.4-9), p.4-5

[edit] External linksCompanies portal

Official website of Hindustan Unilever Limited

Official website of Hindustan Unilever Network, direct selling multi-level marketing business

ITC Limited

Page 7: Top 10 FMCG Companies

From Wikipedia, the free encyclopedia

ITC Limited

Type Public (BSE: 500875)

Industry Conglomerate

Founded 24 August 1910

Headquarters 37, J.L.Nehru Road,Kolkata, West Bengal, India

Key people

Y.C. Deveshwar, ChairmanKurush Grant, Exec. Director,P. Dhobale, Exec. Director,Nakul Anand, Exec. Director,Rajiv Tandon, CFO,(with effect from 02.01.2011)

Revenue US$6 billion (2009)

Employees 26,150 (2009)

Website ITCportal.com

ITC Limited (BSE: 500875) public conglomerate company headquartered in Kolkata, India.[1] Its turnover is $6 billion and a market capitalization of over $30 Billion. The company has its registered office in Kolkata. It started off as the Imperial Tobacco Company, and shares ancestry with Imperial Tobacco of the United Kingdom, but it is now fully independent, and was rechristened to Indian Tobacco Company in 1970 and then to I.T.C. Limited in 1974

The company is currently headed by Yogesh Chander Deveshwar. It employs over 26,000 people at more than 60 locations across India and is listed on Forbes 2000. ITC Limited completed 100 years on 24 August 2010.

Page 8: Top 10 FMCG Companies

ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery.

ITC's aspiration to be an exemplar in sustainability practices is manifest in its status as the only company in the world of its size and diversity to be 'carbon positive', 'water positive' and 'solid waste recycling positive.' In addition, ITC's businesses have created sustainable livelihoods for more than 5 million people, a majority of whom represent the poorest in rural India.

Contents[hide]

1 List of products & brands 2 Rural initiatives 3 Corporate philanthropy 4 Forbes ranking 5 Global and other Honours 6 References 7 External links

List of products & brandsIt has been suggested that Classic filter kings be merged into this article or section. (Discuss)

In FMCG, ITC has a strong presence in:

Cigarettes: W. D. & H. O. Wills, Gold Flake Kings, Gold Flake Premium, Navy Cut, Insignia, India Kings, Classic (Verve, Menthol, Menthol Rush, Regular, Mild & Ultra Mild), 555, Benson & Hedges, Silk Cut, Scissors, Capstan, Berkeley, Bristol, Lucky Strike, Players and Flake.

Foods: (Kitchens of India; Ashirvaad; Minto; Sunfeast; Candyman; Bingo; Yippee, Sunfeast Pasta brands in Ready to Eat, Staples, Biscuits, Confectionery, Noodles and Snack Foods);

Apparel: (Wills Lifestyle and John Players brands); Personal care: (Fiama di Wills; Vivel; Essenza di Wills; Superia; Vivel brands of products in

perfumes, haircare and skincare) [2]

Stationery: (Classmate and Paperkraft brands) Safety Matches and Agarbattis: [Ship (through ownership of WIMCO); iKno; Mangaldeep; Aim

brands]

Other businesses include:

Hotels: ITC's hotels (under brands including ITC Hotel /Welcomhotel) have evolved into being India's second largest hotel chain with over 80 hotels throughout the country. ITC is also the exclusive franchisee in India of two brands owned by Sheraton International Inc.- The Luxury Collection and Sheraton which ITC uses in association with its own brands in the luxury 5 star

Page 9: Top 10 FMCG Companies

segment. Brands in the hospitality sector owned and operated by its subsidiaries include Fortune and Welcomheritage brands.

Paperboard, Specialty Paper, Graphic and other Paper; Packaging and Printing for diverse international and Indian clientele. Infotech (through its near-wholly owned subsidiary ITC Infotech India Limited which is a SEI

CMM Level 5 company)

[edit] Rural initiatives

ITC's Agri-Business is India's second largest exporter of agricultural products. ITC is one of the India's biggest foreign exchange earners (US $ 2 billion in the last decade). The Company's 'e-Choupal' initiative is enabling Indian agriculture significantly enhance its competitiveness by empowering Indian farmers through the power of the Internet. This transformational strategy, which has already become the subject matter of a case study at Harvard Business School, is expected to progressively create for ITC a huge rural distribution infrastructure, significantly enhancing the Company's marketing reach.

The company places computers with Internet access in rural farming villages; the e-Choupals serve as both a social gathering place for exchange of information (choupal means gathering place in Hindi) and an e-commerce hub. What began as an effort to re-engineer the procurement process for soy, tobacco, wheat, shrimp, and other cropping systems in rural India has also created a highly profitable distribution and product design channel for the company—an e-commerce platform that is also a low-cost fulfillment system focused on the needs of rural India. The e-Choupal system has also catalyzed rural transformation that is helping to alleviate rural isolation, create more transparency for farmers, and improve their productivity and incomes.

[edit] Corporate philanthropy

ITC Echoupal creatively leverages information technology to set up a meta-market in favour of India's small and poor farmers, who would otherwise continue to operate and transact in 'un-evolved' markets.

As of July 2010, services through 6500 Echoupal across 10 states, reach more than 4 million farmers in about 40,000 villages. Free access to Internet is also opening windows of rural India to the world at large.

ITC eChoupal e-choupal is now being regarded as a reliable delivery mechanism for resource development initiatives. Its potential is being tested through pilot projects in healthcare, educational services, water management and cattle health management with the help of several service providers including non-governmental organizations.

When Classmate notebooks were launched, it came up with the initiative of contributing 1 rupee towards the education of poor children,from every single notebook it sold.

Classmate, has launched a programme called Classmate Ideas for India challenge. The programme would be a part of the company's centenary initiative.[3] The nation-wide programme

Page 10: Top 10 FMCG Companies

would invite ideas of the youth, who have the potential to transform India. Classmate Ideas for India challenge plans to reach out to 25 lakh students across 30 cities, 500 schools and 200 colleges across the country.[4]

[edit] Forbes ranking

ITC features on the Forbes Global 2000 rankings for 2007 at position 1256.[5]

ITC is the only Indian FMCG company that features on the Forbes Global 2000 rankings for 2009 at position 987.[6]

ITC also featured on the Forbes World's Most reputable Companies List at position 95.[7]

[edit] Global and other Honours

ITC is the first from India and among the first 10 companies in the world to publish its Sustainability Report in compliance (at the highest A+ level) with theest G3 guidelines of the Netherlands-based Global Reporting Initiative (GRI), a UN-backed, multistakeholder international initiative to develop and disseminate globally applicable Sustainability Reporting Guidelines.

ITC is the first Indian company and the second in the world to win the prestigious Development Gateway Award. It won the $100,000 Award for the year 2005 for its trailblazing ITC e-Choupal initiative which has achieved the scale of a movement in rural India. The Development Gateway Award recognizes ITC's e-Choupal as the most exemplary contribution in the field of Information and Communication Technologies (ICT) for development during the last 10 years. ITC e-Choupal won the Award for the importance of its contribution to development priorities like poverty reduction, its scale and replicability, sustainability and transparency.

ITC has won the inaugural 'World Business Award', the worldwide business award recognising companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries. The award has been instituted jointly by the United Nations Development Programme (UNDP), International Chamber of Commerce (ICC) and the HRH Prince of Wales International Business Leaders Forum (IBLF).

ITC is the first Corporate to receive the Annual FICCI Outstanding Vision Corporate Triple Impact Award in 2007 for its invaluable contribution to the triple bottom line benchmarks of building economic, social and natural capital for the nation.

ITC has won the Golden Peacock Awards for 'Corporate Social Responsibility (Asia)' in 2007, the Award for ‘CSR in Emerging Economies 2005’ and ‘Excellence in Corporate Governance' in the same year. These Awards have been instituted by the Institute of Directors, New Delhi, in association with the World Council for Corporate Governance and Centre for Corporate Governance.

Page 11: Top 10 FMCG Companies

ITC Hotel Royal Gardenia, Bengaluru is the first Indian Hotel and world's largest, to get the LEED Platinum rating - the highest green building certification globally.

The Stockholm Challenge 2006 for the e-Choupal initiative. This award is for using Information Technology for the economic development of rural communities.

United Nations Industrial Development Organisation (UNIDO) Award at the international conference on Sharing Innovative Agribusiness Solutions 2008 at Cairo for ITC's exemplary initiatives in agri business through the e-Choupal.

The Corporate Social Responsibility Crown Award for Water Practices from UNESCO and Water Digest for its distinguished work carried out in the water sector in India. ITC also received the National Award for Excellence in Water Management 2007 in the 'beyond the fence' category from the CII Sohrabji Godrej Green Business Centre for its leadership role in implementing water and watershed management practices.

The watershed programme also won the Asian CSR Award 2007 for Environmental Excellence given by the Asian Institute of Management. The Award recognizes and honours Asian companies for outstanding, innovative and world-class projects. The Company also received the Ryutaro Hashimoto Incentive Prize 2007 for Environment & Development from the Asia Pacific Forum. This Award aims at promoting information dissemination of good practices towards sustainable development in the Asia-Pacific region.

The Readers' Digest Pegasus Award for corporate social responsibility, recognising outstanding work done by socially conscious companies.

The Corporate Award for Social Responsibility 2008 from The Energy and Resources Institute (TERI) in recognition of its exemplary initiatives in implementing integrated watershed development programmes across 7 states in India. The company also won the award in 2004 for its e-Choupal initiative. The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector.

The 'Enterprise Business Transformation Award' for Asia Pacific (Apac), instituted by Infosys Technologies and Wharton School of the University of Pennsylvania for its celebrated e-Choupal initiative.

The Best Corporate Social Responsibility Practice Award 2008 jointly instituted by the Bombay Stock Exchange, Times Foundation and the NASSCOM Foundation.

The NASSCOM – CNBC IT User Award 2008 in the Retail & Logistics category. The Company has been recognised for its pro-active and holistic approach to IT adoption and the seamless alignment of IT with business strategy. This is the fourth time that ITC has won Nasscom's Best IT User Award since it was instituted in 2003.

The Institute of Chartered Accountants of India Award for Excellence in Financial Reporting with its Annual Report and Accounts, adjudged as a commendable entry under the Category 'Manufacturing and Trading Enterprises’.

Page 12: Top 10 FMCG Companies

The Business Today Award for the Best Managed Company in recognition of its outstanding initiatives in the consumer products segment.

Ranked no.63 in The Brand Trust Report published by Trust Research Advisory in 2011.

[edit] References

1. ^ "History and Evolution of ITC Limited". ITC Limited. Retrieved 2007-09-23.2. ^ "ITC Personal Care Products".3. ^ "ITC: Leading Multi-business conglomerate turns 100". The Economic Times. 2010-08-24.4. ^ "ITC launches Classmate Ideas challenge". Business Line. 2010-08-23.5. ^ ITC shifts media account to Madison from Lintas Read more: ITC shifts media account

to Madison from Lintas - The Times of India http://timesofindia.indiatimes.com/business/india-business/ITC-shifts-media-account-to-Madison-from-Lintas/articleshow/6772430.cms#ixzz14ViJTAT3

6. ^ "The Global 2000". Forbes. 2009-04-08.7. ^ Kneale, Klaus (2009-05-06). "World's Most Reputable Companies: The Rankings". Forbes.

[edit] External links

Official website of ITC Limited Official website of Fiama Di Wills Official website of Essenza Di Wills Official website of Vivel Ultra Pro Official website of Wills Lifestyle Official website of John Players Official website of Miss Players Official website of ITC Infotech Official website of ITC Welcomgroup (ITC's hospitality division) Official website of Kitchens of India Official website of Paperboard and Specialtiy Paper Division ITC Limited at Alacrastore

Amul

From Wikipedia, the free encyclopedia

This article is about the Indian dairy cooperative. For the ancient city of Āmul along the Oxus, see Türkmenabat. For the city in Iran, see Amol.

Amul (ANAND MILK UNION LIMITED)

Type Cooperative

Page 13: Top 10 FMCG Companies

Industry Dairy

Founded 1946

Headquarters Anand, India

Key peopleChairman, Kaira District Cooperative Milk Producers' Union Limited. (KDCMPUL)

Products See complete products listing.

RevenueINR (Indian Rupee) 67.11 billion, $1.33 billion USD (in 2008-09)

Employees735 employees of Marketing Arm. However, real pool consist of 2.8 million milk producers

Website www.amul.com

The Amul Plant at Anand featuring the Milk Silos

Amul ("priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya," (meaning Precious) was suggested by a quality control expert in Anand.),[1] formed in 1946, is a dairy cooperative in India. It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.8 million milk producers in Gujarat, India.[2]

Amul is based in Anand, Gujarat and has been an example of a co-operative organization's success in the long term. "Anyone who has seen … the dairy cooperatives in the state of Gujarat, especially the highly successful one known as AMUL, will naturally wonder what combination of influences and incentives is needed to multiply such a model a thousand times over in developing regions everywhere."[3] The Amul Pattern has established itself as a uniquely appropriate model for rural development. Amul has spurred the White Revolution of India, which

Page 14: Top 10 FMCG Companies

has made India the largest producer of milk and milk products in the world[citation needed]. It is also the world's biggest vegetarian cheese brand .[4]

Amul is the largest food brand in India and world's Largest Pouched Milk Brand with an annual turnover of US $1700 million (2009–10).[5] Currently Unions making up GCMMF have 2.9 million producer members with milk collection average of 9.10 million litres per day. Besides India, Amul has entered overseas markets such as Mauritius, UAE, USA, Bangladesh, Australia, China, Singapore, Hong Kong and a few South African countries. Its bid to enter Japanese market in 1994 did not succeed, but now it has fresh plans entering the Japanese markets.[6] Other potential markets being considered include Sri Lanka.

Dr Verghese Kurien, former chairman of the GCMMF, is recognised as a key person behind the success of Amul. On 10 Aug 2006 Parthi Bhatol, chairman of the Banaskantha Union, was elected chairman of GCMMF.

Contents[hide]

1 History 2 GCMMF Today 3 Company info 4 The Three-tier "Amul Model" 5 Impact of the "Amul Model" 6 Achievements of the "Amul Movement"

7 Achievements of GCMMF o 7.1 Amul Brand Building

8 Products 9 Mascot 10 Advertising 11 In popular culture 12 References 13 External links

History

The india District Co-operative Milk Producers' Union was registered on December 14, 1946 as a response to exploitation of marginal milk producers by traders or agents of existing dairies in the small town named Anand (in Kaira District of Gujarat).[7] Milk Producers had to travel long distances to deliver milk to the only dairy, the Polson Dairy in Anand. Often milk went sour as producers had to physically carry the milk in individual containers, especially in the summer season. These agents arbitrarily decided the prices depending on the production and the season. Milk is a commodity that has to be collected twice a day from each cow/buffalo. In winter, the producer was either left with surplus / unsold milk or had to sell it at very low prices. Moreover, the government at that time had given monopoly rights to Polson Dairy (around that time Polson was the most well known butter brand in the country) to collect milk from Anand and supply it to Bombay city in turn. India ranked nowhere amongst milk producing countries in the world because of its limitations in 1946 British Raj.

Page 15: Top 10 FMCG Companies

Angered by the unfair and manipulative trade practices, the farmers of Kaira District approached Sardar Vallabhbhai Patel (who later became the first Deputy Prime Minister and Home Minister of free India) under the leadership of the local farmer leader Tribhuvandas Patel. Sardar Patel advised the farmers to form a Cooperative and supply milk directly to the Bombay Milk Scheme instead of selling it to Polson (who did the same but gave low prices to the producers).[8] He sent Morarji Desai (who later became Prime Minister of India) to organize the farmers. In 1946, the farmers of the area went on a milk strike refusing to be further oppressed. Thus the Kaira District Cooperative was established to collect and process milk in the District of Kaira in 1946. Milk collection was also decentralized, as most producers were marginal farmers who were in a position to deliver 1-2 litres of milk per day. Village level cooperatives were established to organize the marginal milk producers in each of these villages.

The Cooperative was further developed and managed by Dr. V Kurien along with Shri H M Dalaya. The first modern dairy of the Kaira Union was established at Anand. Indigenous reseach and development and technology development at the Cooperative had led to the successful production of skimmed milk powder from buffalo milk – the first time on a commercial scale anywhere in the world.[citation needed]

The success of the dairy co-operative movement spread rapidly in Gujarat. Within a short span five other district unions – Mehsana, Banaskantha, Baroda, Sabarkantha and Surat were organized. In order to combine forces and expand the market while saving on advertising and avoid a situation where milk cooperatives would compete against each other it was decided to set up an apex marketing body of dairy cooperative unions in Gujarat. Thus, in 1973, the Gujarat Co-operative Milk Marketing Federation was established. The Kaira District Co-operative Milk Producers’ Union Ltd. which had established the brand name Amul in 1955 decided to hand over the brand name to GCMMF (AMUL).

Dr. Verghese Kurien, the World Food Prize and the Magsaysay Award winner, was the architect of India’s White Revolution, which helped India emerge as the largest milk producer in the world.

Impressed with the development of dairy cooperatives in Kaira District and its success, Shri Lal

Bahadur Shastri, the then Prime Minister of India during his visit to Anand in 1964, asked Dr. V Kurien to replicate the Anand type dairy cooperatives all over India. Thus, the National Dairy Developed Board was formed and Operation Flood Programme was launched for replication of the Amul Model all over India.[9]

[edit] GCMMF Today

GCMMF is India's largest food products marketing organisation.[citation needed]. It is a state level apex body of milk cooperatives in Gujarat, which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing affordable quality products. GCMMF markets and manages the Amul brand. From mid-1990s Amul has entered areas not related directly to its core business. Its entry into ice cream was regarded as successful due to the large market share it was able to capture within a short period of time – primarily due to the price differential and the brand name. It also entered the pizza business, where the base and the recipes

Page 16: Top 10 FMCG Companies

were made available to restaurant owners who could price it as low as 30 rupees per pizza when the other players were charging upwards of 100 rupees.

[edit] Company info

The Gujarat Cooperative Milk Marketing Federation Ltd, Anand (GCMMF) is the largest food products marketing organisation of India. It is the apex organization of the Dairy Cooperatives of Gujarat. This State has been a pioneer in organizing dairy cooperatives and our success has not only been emulated in India but serves as a model for rest of the World. Over the last five and a half decades, Dairy Cooperatives in Gujarat have created an economic network that links more than 2.8 million village milk producers with millions of consumers in India and abroad through a cooperative system that includes 13,141 Village Dairy Cooperative Societies (VDCS) at the village level, affiliated to 13 District Cooperative Milk Producers’ Unions at the District level and GCMMF at the State level. These cooperatives collect on an average 7.5 million litres of milk per day from their producer members, more than 70% of whom are small, marginal farmers and landless labourers and include a sizeable population of tribal folk and people belonging to the scheduled castes.

The turnover of GCMMF (AMUL) during 2008-09 was Rs. 67.11 billion. It markets the products, produced by the district milk unions in 30 dairy plants, under the renowned AMUL brand name. The combined processing capacity of these plants is 11.6 million litres per day, with four dairy plants having processing capacity in excess of 1 million Litres per day. The farmers of Gujarat own the largest state of the art dairy plant in Asia – Mother Dairy, Gandhinagar, Gujarat – which can handle 2.5 million litres of milk per day and process 100 MTs of milk powder daily. During the last year, 3.1 billion litres of milk was collected by Member Unions of GCMMF. Huge capacities for milk drying, product manufacture and cattle feed manufacture have been installed. All its products are manufactured under the most hygienic conditions. All dairy plants of the unions are ISO 9001-2000, ISO 22000 and HACCP certified. GCMMF (AMUL)’s Total Quality Management ensures the quality of products right from the starting point (milk producer) through the value chain until it reaches the consumer.

Ever since the movement was launched fifty-five years ago, Gujarat’s Dairy Cooperatives have brought about a significant social and economic change to our rural people. The Dairy Cooperatives have helped in ending the exploitation of farmers and demonstrated that when our rural producers benefit, the community and nation benefits as well.

The Gujarat Cooperative Milk Marketing Federation Ltd. cannot be viewed simply as a business enterprise. It is an institution created by the milk producers themselves to primarily safeguard their interest economically, socially as well as democratically. Business houses create profit in order to distribute it to the shareholders. In the case of GCMMF the surplus is ploughed back to farmers through the District Unions as well as the village societies. This circulation of capital with value addition within the structure not only benefits the final beneficiary – the farmer – but eventually contributes to the development of the village community. This is the most significant contribution the Amul Model cooperatives has made in building the Nation.

Page 17: Top 10 FMCG Companies

[edit] The Three-tier "Amul Model"

The Amul Model is a three-tier cooperative structure. This structure consists of a Dairy Cooperative Society at the village level affiliated to a Milk Union at the District level which in turn is further federated into a Milk Federation at the State level. The above three-tier structure was set-up in order to delegate the various functions, milk collection is done at the Village Dairy Society, Milk Procurement & Processing at the District Milk Union and Milk & Milk Products Marketing at the State Milk Federation. This helps in eliminating not only internal competition but also ensuring that economies of scale is achieved. As the above structure was first evolved at Amul in Gujarat and thereafter replicated all over the country under the Operation Flood Programme, it is known as the ‘Amul Model’ or ‘Anand Pattern’ of Dairy Cooperatives.

Responsible for Marketing of Milk & Milk Products Responsible for Procurement & Processing of Milk Responsible for Collection of Milk Responsible for Milk Production

3.1 Village Dairy Cooperative Society (VDCS)

The milk producers of a village, having surplus milk after own consumption, come together and form a Village Dairy Cooperative Society (VDCS). The Village Dairy Cooperative is the primary society under the three-tier structure. It has membership of milk producers of the village and is governed by an elected Management Committee consisting of 9 to 12 elected representatives of the milk producers based on the principle of one member, one vote. The village society further appoints a Secretary (a paid employee and member secretary of the Management Committee) for management of the day-to-day functions. It also employs various people for assisting the Secretary in accomplishing his / her daily duties. The main functions of the VDCS are as follows:

Collection of surplus milk from the milk producers of the village & payment based on quality & quantity

Providing support services to the members like Veterinary First Aid, Artificial Insemination services, cattle-feed sales, mineral mixture sales, fodder & fodder seed sales, conducting training on Animal Husbandry & Dairying, etc.

Selling liquid milk for local consumers of the village Supplying milk to the District Milk Union

Thus, the VDCS in an independent entity managed locally by the milk producers and assisted by the District Milk Union.

3.2 District Cooperative Milk Producers’ Union (Milk Union)

The Village Societies of a District (ranging from 75 to 1653 per Milk Union in Gujarat) having surplus milk after local sales come together and form a District Milk Union. The Milk Union is the second tier under the three-tier structure. It has membership of Village Dairy Societies of the District and is governed by a Board of Directors consisting of 9 to 18 elected representatives of the Village Societies. The Milk Union further appoints a professional Managing Director (paid employee and member secretary of the Board) for management of the day-to-day functions. It

Page 18: Top 10 FMCG Companies

also employs various people for assisting the Managing Director in accomplishing his / her daily duties. The main functions of the Milk Union are as follows:

Procurement of milk from the Village Dairy Societies of the District Arranging transportation of raw milk from the VDCS to the Milk Union. Providing input services to the producers like Veterinary Care, Artificial Insemination services,

cattle-feed sales, mineral mixture sales, fodder & fodder seed sales, etc. Conducting training on Cooperative Development, Animal Husbandry & Dairying for milk

producers and conducting specialised skill development & Leadership Development training for VDCS staff & Management Committee members.

Providing management support to the VDCS along with regular supervision of its activities. Establish Chilling Centres & Dairy Plants for processing the milk received from the villages. Selling liquid milk & milk products within the District Process milk into various milk & milk products as per the requirement of State Marketing

Federation. Decide on the prices of milk to be paid to milk producers as well on the prices of support

services provided to members.

3.3 State Cooperative Milk Federation (Federation)

The Milk Unions of a State are federated into a State Cooperative Milk Federation. The Federation is the apex tier under the three-tier structure. It has membership of all the cooperative Milk Unions of the State and is governed by a Board of Directors consisting of one elected representative of each Milk Union. The State Federation further appoints a Managing Director (paid employee and member secretary of the Board) for management of the day-to-day functions. It also employs various people for assisting the Managing Director in accomplishing his daily duties. The main functions of the Federation are as follows:

Marketing of milk & milk products processed / manufactured by Milk Unions. Establish distribution network for marketing of milk & milk products. Arranging transportation of milk & milk products from the Milk Unions to the market. Creating & maintaining a brand for marketing of milk & milk products (brand building). Providing support services to the Milk Unions & members like Technical Inputs, management

support & advisory services. Pooling surplus milk from the Milk Unions and supplying it to deficit Milk Unions. Establish feeder-balancing Dairy Plants for processing the surplus milk of the Milk Unions. Arranging for common purchase of raw materials used in manufacture / packaging of milk

products. Decide on the prices of milk & milk products to be paid to Milk Unions. Decide on the products to be manufactured at various Milk Unions (product-mix) and capacity

required for the same. Conduct long-term Milk Production, Procurement & Processing as well as Marketing Planning. Arranging Finance for the Milk Unions and providing them technical know-how. Designing & Providing training on Cooperative Development, Technical & Marketing functions. Conflict Resolution & keeping the entire structure intact.

Page 19: Top 10 FMCG Companies

We[who?] move to the year 2008. The dairy industry in India and particularly in the State of Gujarat looks very different. India for one has emerged as the largest milk producing country in the World. Gujarat has emerged as the most successful State in terms of milk and milk product production through its cooperative dairy movement. The Kaira District Cooperative Milk Producers’ Union Limited, Anand has become the focal point of dairy development in the entire region and AMUL has emerged as one of the most recognized brands in India, ahead of many international brands.

Today, we have around 176 cooperative dairy Unions formed by 1,25,000[quantify] dairy cooperative societies having a total membership of around 13 million farmers on the same pattern, who are processing and marketing milk and milk products profitably, be it Amul in Gujarat or Verka in Punjab, Vijaya in Andhra Pradesh or a Nandini in Karnataka. This entire process has created more than 190 dairy processing plants spread all over India with large investments by these farmers’ institutions. These cooperatives today collect approximately 23 million kgs. of milk per day and pay an aggregate amount of more than Rs.125 billion to the milk producers in a year.

[edit] Impact of the "Amul Model"

The effects of Operation Flood Programme are more appraised by the World Bank in its recent evaluation report. It has been proved that an investment of Rs. 20 billion over 20 years under Operation Flood Programme in 70s & 80s has contributed in increase of India’s milk production by 40 Million Metric Tonne (MMT) i.e. from about 20 MMT in pre- Operation Flood period to more than 60 MMT at the end of Operation flood Programme. Thus, an incremental return of Rs. 400 billion annually have been generated by an investment of Rs. 20 billion over a period of 20 years. This has been the most beneficial project funded by the World Bank anywhere in the World. One can continue to see the effect of these efforts as India’s milk production continues to increase and now stands at 90 MMT. Despite this fourfold increase in milk production, there has not been drop in the prices of milk during the period and has continued to grow.

Due to this movement, the country’s milk production tripled between the years 1971 to 1996. Similarly, the per capita milk consumption doubled from 111 gms per day in 1973 to 222 gms per day in 2000. Thus, these cooperatives have not just been instrumental in economic development of the rural society of India but it also has provided vital ingredient for improving health & nutritional requirement of the Indian society. Very few industries of India have such parallels of development encompassing such a large population.

These dairy cooperatives have been responsible in uplifting the social & economic status of the women folk in particular as women are basically involved in dairying while the men are busy with their agriculture. This has also provided a definite source of income to the women leading to their economic emancipation.

The three-tier ‘Amul Model’ has been instrumental in bringing about the White Revolution in the country. As per the assessment report of the World Bank on the Impact of Dairy Development in India, the ‘Anand Pattern’ has demonstrated the following benefits:

Page 20: Top 10 FMCG Companies

The role of dairying in poverty reduction The fact that rural development involves more than agricultural production The value of national ‘ownership’ in development The beneficial effects of higher incomes in relieving the worst aspects of poverty The capacity of dairying to create jobs The capacity of dairying to benefit the poor at low cost The importance of commercial approach to development The capacity of single-commodity projects to have multi-dimensional impacts The importance of getting government out of commercial enterprises The importance of market failure in agriculture The power & problems of participatory organisations The importance of policy

[edit] Achievements of the "Amul Movement"

1. The phenomenal growth of milk production in India – from 20 million MT to 100 million MT in a span of just 40 years – has been made possible only because of the dairy cooperative movement. This has propelled India to emerge as the largest milk producing country in the World today.

2. The dairy cooperative movement has also encouraged Indian dairy farmers to keep more animals, which has resulted in the 500 million cattle & buffalo population in the country – the largest in the World.

3. The dairy cooperative movement has garnered a large base of milk producers, with their membership today boasting of more than 13 million member families.

4. The dairy cooperative movement has spread across the length and breadth of the country, covering more than 125,000 villages of 180 Districts in 22 States.

5. The dairy cooperatives have been able to maintain democratic structure at least at the grass-root level with the management committee of the village level unit elected from among the members in majority of the villages.

6. The dairy cooperatives have also been instrumental in bridging the social divide of caste, creed, race, religion & language at the villages, by offering open and voluntary membership.

7. The dairy cooperatives have been successfully propagating the concepts of scientific animal husbandry & efficiency of operations, which has resulted in low cost of production & processing of milk.

8. The movement has been successful because of a well-developed procurement system & supportive federal structures at District & State levels.

9. Dairy Cooperatives have always been proactive in building large processing capacities, which has further propelled growth of milk production.

10. The dairy cooperatives are among those few institutions in India, which still cherish a strong Cooperative identity, values and purpose. They still boast of idealism & good will of members and employees.

11. The dairy cooperatives have removed the poor farmers of India from the shackles of agents & middlemen and provided an assured market for their produce. As these are the institutions run by farmers themselves, it has also resulted in fair returns to the members for their produce

12. Dairy cooperatives have been able to create a market perception of honesty & transparency with their clean management

Page 21: Top 10 FMCG Companies

[edit] Achievements of GCMMF

2.8 million milk producer member families 13,759 village societies 13 District Unions 8.5 million liters of milk procured per day Rs. 150 million disbursed in cash daily GCMMF is the largest cooperative business of small producers with an annual turnover of Rs.

53 billion The Govt. of India has honoured Amul with the “Best of all categories Rajiv Gandhi National

Quality Award”. Largest milk handling capacity in Asia Largest Cold Chain Network 48 Sales offices, 3000 Wholesale Distributors, 5 lakh retail outlets Export to 37 countries worth Rs. 150 crores Winner of APEDA award for nine consecutive years

[edit] Amul Brand Building

GCMMF (AMUL) has the largest distribution network for any FMCG company. It has nearly 50 sales offices spread all over the country, more than 3,000 wholesale dealers and more than 5,00,000 retailers.

AMUL is also the largest exporter of dairy products in the country. AMUL is available today in over 40 countries of the world. AMUL is exporting a wide variety of products which include Whole and Skimmed Milk Powder, Cottage Cheese (Paneer), UHT Milk, Clarified Butter (Ghee) and Indigenous Sweets. The major markets are USA, West Indies, and countries in Africa, the Gulf Region, and [SAARC] SAARCneighbours, Singapore, The Philippines, Thailand, Japan and China.

In September 2007, Amul emerged as the leading Indian brand according to a survey by Synovate to find out Asia's top 1000 Brands.[10]

In 2011, Amul was named the Most Trusted brand in the Food and Beverages sector in The

Brand Trust Report,[11] published by Trust Research Advisory.

[edit] Products

Amul's product range includes milk powders, milk, butter, ghee, cheese, Masti Dahi, Yoghurt, Buttermilk chocolate, ice cream, cream, shrikhand, paneer, gulab jamuns, flavoured milk, basundi, Nutramul brand and others. In January 2006, Amul plans to launch India's first sports

drink Stamina, which will be competing with Coca Cola's Powerade and PepsiCo's Gatorade.[12]

In August 2007, Amul introduced Kool Koko, a chocolate milk brand extending its product offering in the milk products segment. Other Amul brands are Amul Kool, a low calorie thirst

Page 22: Top 10 FMCG Companies

quenching drink; Masti Butter Milk; Kool Cafe, ready to drink coffee and India's first sports drink Stamina.

Amul's sugar-free Pro-Biotic Ice-cream won The International Dairy Federation Marketing Award for 2007.[citation needed]

[edit] Mascot

Since 1967[13] Amul products' mascot has been the very recognisable "Amul baby" (a chubby butter girl usually dressed in polka dotted dress) showing up on hoardings and product wrappers with the equally recognisable tagline Utterly Butterly Delicious Amul.The mascot was first used for Amul butter. But in recent years in a second wave of ad campaign for Amul products, she has also been used for other product like ghee and milk.

[edit] Advertising

An Amul butter ad on Pakistan's Kargil War fiasco. The image shows the "Amul baby" in between George Fernandes and Atal Behari Vajpayee.

In 1966, Amul hired Sylvester daCunha, then managing director of the advertising agency AS to design a new ad campaign for Amul Butter. daCunha designed an add campaign as series of hoardings with topical ads, relating to day-to-day issues.[14] The campaign was widely popular and earned a Guiness world record for the longest running ad campaign in the world. Since the 1980s, cartoon artist Bharat Dabholkar has been involved with sketching the Amul ads, who rejected the trend of using celebrities in advertisement campaigns. Dabholkar credited chairman Varghese Kurien with creating a free atmosphere that fostered the development of the ads.[15]

Despite encountering political pressure on several occasions, daCunha's agency has made it a policy of not backing down. Some of the more controversial Amul ads include one commenting on Naxalite uprising in West Bengal, on the Indian Airlines employees strike, and the one depicting the Amul butter girl wearing a Gandhi cap[14]

[edit] In popular culture

The establishment of Amul is also known as White Revolution. The White Revolution of India inspired the notable Indian film-maker Shyam Benegal to base his film Manthan (1976) on it. The film starred Smita Patil, Girish Karnad, Naseeruddin Shah and Amrish Puri. The film itself

Page 23: Top 10 FMCG Companies

was financed by over five lakh rural farmers in Gujarat who contributed Rs 2 each to the film'š budget. Upon its release, these same farmers went in truckloads to watch 'their' film, making it a commercial success.,[16][17] the film was chosen for the 1977 National Film Award for Best Feature

Film in Hindi. The Amul success story is taken up as a case study in marketing in many premier management institutes across the world.

The White Revolution ushered an era of plenty from a measly amount of milk production and distribution. Aside from the great measurable success that this project was, it also demonstrated the power of "collective might". A small set of poor farmers of Kheda district in Gujarat had the vision and foresight to act in a way that was good for the society and not for the self alone.

[edit] References

1. ^ Amul - The Taste of India.. "Welcome to Amul - The Taste of India". Amul.com. Retrieved 2010-07-12.

2. ^ The Amul Story - General Management Review

3. ^ Alexander Fraser Laidlaw. Cooperatives and the Poor. A development study prepared for the International Cooperative Alliance and the Canadian International Development Agency, 1977.

4. ^ Economic Times

5. ^ Amul's sales turnover

6. ^ Amul hopes to flow into Japanese market

7. ^ Ramachandran, Narayan (August 29, 2010). "Corporate or cooperate?". LiveMint. Retrieved 2 February 2011.

8. ^ Suhrud, Tridip (April 08 , 2006). "The magic of manthan". Tehelka. Retrieved 2 February 2011.

9. ^ TNN (February 9, 2003). "Kurien loses 'anand' over fracas in NDDB". Times of India. Retrieved 2 February 2011.

10. ^ http://www.synovate.com/news/article/extra/20070824/Asia's%20Top%201000%20brands%20fact%20sheet.pdf

11. ^ India Infoline News Service (January 29, 2011). "AMUL Most Trusted among India’s Food &

Beverage Brands". India Infoline. Retrieved 1 March 2011.12. ^ Amul ready to take on Pepsi, Coke in sports drink segment

13. ^ The Amul Mascot Story - Amul's website

14. ^ a b Varma, Mini. "The moppet who put Amul on India's breakfast table". Amul. Retrieved 2 February 2011.

15. ^ Rao, Subha J. (December 15, 2007). "Punch guru". The Hindu. Retrieved 2 February 2011.16. ^ NDTV movies NDTV.17. ^ Shyam Benegal at ucla.net South Asia Studies, University of California, Los Angeles

(UCLA).

[edit] External links

Official website History of Amul amul.tv [1] AMUL Most Trusted among India’s Food & Beverage Brands

Page 24: Top 10 FMCG Companies

Categories: Cooperatives in India | Companies established in 1946 | Companies based in Gujarat | Ice cream brands | Economy of Gujarat | Dairy products companies of India | Indian brands

Dabur

From Wikipedia, the free encyclopedia

Dabur India Limited

Celebrate Life

Type Public (NSE, BSE)

Industry Health Care, Food

Founded 1884

Founder(s) Dr. S K Burman

HeadquartersDabur Tower, Kaushambi, Sahibabad, Ghaziabad - 201010 (UP), India

Area served Worldwide

Key people

Dr. Anand BurmanChairman

Mr. Amit BurmanVice-Chairman

Mr. Sunil DuggalCEO

ProductsDabur Amla, Dabur Chyawanprash, Vatika, Hajmola & Real

Net income (INR) 425 Crore (2008-09)

Total assets (INR) 559 crore (2008-09)

Employees 3000 (Approx.) [1]

Page 25: Top 10 FMCG Companies

Divisions

Dabur Nepal Pvt Ltd (Nepal),Dabur Egypt Ltd (Egypt),Asian Consumer Care (Bangladesh),Asian Consumer Care (Pakistan),African Consumer Care (Nigeria),Naturelle LLC (Ras Al Khaimah-UAE),Weikfield International (UAE), andJaquline Inc. (USA).

SubsidiariesDabur International,Fem Care Pharma,newu

Website Dabur.com

Dabur (Devnagri: डा�बर) derived from Daktar Burman is India's largest Ayurvedic medicine manufacturer. Dabur's Ayurvedic Specialities Division has over 260 medicines for treating a range of ailments and body conditions-from common cold to chronic paralysis.

Contents[hide]

1 History 2 Pharmacy Company 3 Events 4 Expansion and investments 5 References 6 External links

History

The story of Dabur goes back to 1884, to a young doctor armed with a degree in medicine and a burning desire to serve mankind. This young man, Dr. S.K. Burman, laid the foundations of what is today known as Dabur India Limited. The brand name Dabur is derived from the words 'Da' for ‘Daktar’ or ‘Doctor’ and 'bur' from Burman. From those humble beginnings, the company has grown into India's leading manufacturer of consumer healthcare, personal care and food products. Over its 125 years of existence, the Dabur brand has stood for goodness through a natural lifestyle. An umbrella name for a variety of products, ranging from hair care to honey, Dabur has consistently ranked among India’s top brands. Its brands are built on the foundation of trust that a Dabur offering will never cause anyone slightest of harm. The trust levels that this brand enjoys are phenomenally high. The Brand Trust Report [2] , published by Trust Research Advisory, ranked Dabur in the 45th position in India's most trusted brands list.

Page 26: Top 10 FMCG Companies

[edit] Pharmacy Company

Dabur India Limited is the fourth largest FMCG Company in India and Dabur had a turnover of approximately US$ 750 Million (Rs. 3390.9 Crore FY 09-10) & Market Capitalisation of over US$ 3.5 Billion (Rs 15500 Crore), with brands like Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola and Real. The company has kept an eye on new generations of customers with a range of products that cater to a modern lifestyle, while managing not to alienate earlier generations of loyal customers.

Dabur is an investor friendly brand as its financial performance shows. The company's growth rate rose from 10% to 40%. The expected growth rate for two years was two-fold. There is an abundance of information for its investors and prospective information including a daily update on the share price (something that very few Indian brands do). There’s a great sense of responsibility for investors’ funds on view. This is a direct extension of Dabur’s philosophy of taking care of its constituents and it adds to the sense of trust for the brand overall.

The company, through Dabur Pharma Ltd. does toxicology tests and markets ayurvedic medicines in a scientific manner. They have researched new medicines which will find use in O.T. all over the country therein opening a new market.

Dabur Foods, a subsidiary of Dabur India is expecting to grow at 25%. Its brands of juices, namely, Real and Active, together make it the market leader in the Fruit Juice Category

[edit] EventsYear: Event:

1884Dr. S K Burman lays the foundation of what is today known as Dabur India Limited. Starting from a small shop in Calcutta, he began a direct mailing system to send his medicines to even the smallest of villages in whole of India.

1896As the demand for Dabur products grows Dr. Burman feels the need for mass production of some of his medicines. He sets up a small manufacturing plant at Garhia near Calcutta

Early 1900s

The next generation of Burmans take a conscious decision to enter the Ayurvedic medicines market, as they believe that it is only through Ayurveda that the healthcare needs of poor Indians can be met.

1919

The search for processes to suit mass production of Ayurvedic medicines without compromising on basic Ayurvedic principles leads to the setting up of the first Research & Development laboratory at Dabur. This initiates a painstaking study of Ayurvedic medicines as mentioned in age-old scriptures, their manufacturing processes and how to utilize modern equipment to manufacture these medicines without reducing the efficacy of these drugs

1920 A manufacturing facility for Ayurvedic Medicines is set up at Narendrapur and Daburgram. Dabur

Page 27: Top 10 FMCG Companies

expands its distribution network to Bihar and the northeast.

1936 Dabur India (Dr. S K Burman) Pvt. Limited is incorporated.

1940Dabur diversifies into personal care products with the launch of its Dabur Amla Hair Oil. This perfumed heavy hair oil catches the imagination of the common man and film stars alike and becomes the largest hair oil brand in India.

1949Dabur Chyawanprash is launched in a tin pack and becomes the first branded Chyawanprash of India.

1956Dabur buys its first computer. Accounts and stock keeping are one of first operations to be computerized.

1970Dabur expands its personal care portfolio by adding oral care products. Dabur Lal Dant Manjan is launched and captures the Indian rural market.

1972Dabur shifts base to Delhi from Calcutta. Starts production from a hired manufacturing facility at Faridabad.

1978Dabur launches the Hajmola tablet. This is the first time that a classical Ayurvedic medicine is branded -from Shudhabardhak bati to Hajmola tablet.

1979The Dabur Research Foundation (DRF), an independent company, is set up to spearhead Dabur's multi-faceted research.

1979Commercial production starts at Sahibabad. This is one of the largest and most modern production facilities for Ayurvedic medicines in India at that time (and even at this time also).

1984 The Dabur brand turns 100 but is young enough to experiment with new offerings in the market.

1986Dabur becomes a public limited company through reverse merger with Vidogum Limited, and is re-christened Dabur India Limited.

1989Hajmola Candy is launched and captures the imagination of children and establishes a large market share

1992Dabur enters into a joint venture with Agrolimen of Spain for manufacturing and marketing confectionery items such as bubble gums in India.

1993 Dabur sets up the oncology formulation plant at Baddi, Himachal Pradesh.

1994 Dabur India Limited comes out with its first public issue. The Rs.10 share is issued at a premium

Page 28: Top 10 FMCG Companies

of Rs.85 per share. The issue is oversubscribed 21 times.

1994Dabur reorganizes its business with sales and marketing operations being divided into 3 separate divisions.

1994

Dabur enters the oncology (anti-cancer) market with the launch of Intaxel (Paclitaxel). Dabur becomes only the second company in the world to launch this product. The Dabur Research Foundation develops the unique eco-friendly process of extracting the drug from the leaves of the Asian Yew tree.

1995Dabur enters into a joint venture with Osem of Israel for food and Bongrain of France for cheese and other dairy products

1996

Dabur launches Real Fruit Juice which heralds the company's entry into the processed foods market. The core team comprised three men who launched this brand: Kartik Raina, Treman Ahluwalia and Rajeev Gogte. The brand went on to become one of the biggest successes in the history of Dabur.

1997The Foods division is created, comprising Real Fruit Juice and Hommade cooking pastes to form the core of this division's product portfolio.

1997Project STARS (Strive To Achieve Record Successes) is initiated by the company to achieve accelerated growth in the coming years. The scope of this project is strategic, structural and operational changes to enable efficiencies and improve growth rates.

1999–2000

Dabur achieves the Rs.1000 Crore turnover mark

2010After doing so much service to Indians in Ayurvedic products, Dabur finally sold its 73.3% stake to German healthcare firm Fresenius Kabi. Thus Dabur will now be called as a German company.

[edit] Expansion and investments

Dabur has major expansion plans for overseas market and considering acquisitions and alliances outside India as it aims to increase its foreign sales from 11.4% to 15% in the next four years.

Dabur will be investing Rs 100 crore for processing and procurement to compete with Pepsi's Tropicana and other juice brands.

Dabur is the co-owner of the IPL team Kings XI Punjab.

Page 29: Top 10 FMCG Companies

[edit] References

1. ^ Annual Report

2. ^ http://www.medianewsline.com/news/135/ARTICLE/7221/2011-01-19.html

[edit] External links

Dabur India Ltd. Official website Dabur India unveiled the brand name - new-u - for its H&B Stores Sustainable Development Society (Sundesh)

[hide]v · d · e S&P CNX Nifty companies of India

ABB · ACC · Bajaj Auto · BHEL · Bharat Petroleum · Bharti Airtel · Cipla · Dabur · Dr. Reddy's

Laboratories · GAIL · GlaxoSmithKline · Grasim Industries · Gujarat Ambuja Cements · HCL

Technologies · HDFC · HDFC Bank · Hero Honda · Hindalco Industries · HLL · Hindustan

Petroleum · ICICI Bank · Indian Petrochemicals · Infosys · Jet Airways · ITC Limited · L&T · MTNL · Mahindra & Mahindra · Mahindra Satyam · Maruti Udyog · National Aluminium

Company · NIIT · ONGC · Oriental Bank of Commerce · PNB · Ranbaxy Laboratories · Reliance

Communications · Reliance Energy · Reliance Industries · Siemens · SBI · SAIL · Sun

Pharmaceutical · Suzlon · TCS · Tata Motors · Tata Power · Tata Steel · VSNL · Wipro · Zee

Categories: Pharmaceutical companies of India | Ayurvedic companies | Food companies of India | Companies listed on the Bombay Stock Exchange | Indian Premier League franchise owners | Companies established in 1884 | Companies based in Uttar Pradesh

Asian Paints

From Wikipedia, the free encyclopedia

Asian Paints

Type Public (BSE: 500820, NSE: ASIANPAINT)

Industry Paint

Founded 1942

Headquarters Mumbai, India

Key people P M Murty (MD & CEO)[1]

Page 30: Top 10 FMCG Companies

Products

AncillariesAutomotive

Decorative paintsIndustrialPaint selector

Revenue6,680.94 crore (US$1.48 billion) (2009-

10)[2]

Profit1,256.09 crore (US$278.85 million)

(2009-10)

Employees 4,382 (2009-10)

Website www.asianpaints.com

Asian Paints (BSE: 500820, NSE: ASIANPAINT) is an Indian paint company headquartered in Mumbai, India.[3] It is one of the largest paint corporation that operates in 17 countries and has 23 paint manufacturing facilities in the world servicing consumers in over 65 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Taubmans.

Contents[hide]

1 Forbes listing 2 History 3 Sales 4 International operations 5 References 6 External links

Forbes listing

Forbes Global magazine USA ranked Asian Paints among the 200 Best Small Companies in the World for 2002 and 2003 and presented the 'Best under a Billion' award, to the company. Asian Paints is the only paint company in the world to receive this recognition. One of the country's leading business magazine "Business Today" in Feb 2001 ranked Asian Paints as the Ninth Best Employer.It has been recognized by "Economic Times" as well.

[edit] History

The company has come a long way since its small beginnings in 1942. Four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that

Page 31: Top 10 FMCG Companies

time set it up as a partnership firm. It started in Kapadwanj in the Kheda district in the state of Gujarat as a collection of small plants. Over the course of 25 years Asian Paints has became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1968. Today it is double the size of any other paint company in India. Asian Paints manufactures a wide range of paints for Decorative and Industrial use.

Vertical integration has seen it diversify into products such as Phthalic Anhydride and Pentaerythritol, which are used in the paint manufacturing process. Asian Paints along with PPG Inc, USA, one of the largest automotive coatings manufacturer in the world has begun a 50:50 joint venture, Asian PPG Industries to service the increasing requirements of the Indian automotive coatings market. Another wholly owned subsidiary, Asian Paints Industrial Coatings Limited has been set up to cater to the powder coatings market which is one of the fastest growing segments in the industrial coatings market. This wholly owned subsidiary of Asian Paints has entered into a tie-up with Canada-based Protech Chemicals which is one of the top ten powder coatings companies in the world for technological know-how in the area of powder coatings.

[edit] Sales

Most of its revenue from outside India come from the Middle East.[4]

[edit] International operations

Asian Paints operates in 22 countries across the world. It has manufacturing facilities in each of these countries and is the largest paint company in ten overseas markets. Asian Paints operates in five regions across the world viz. South Asia, Southeast Asia, South Pacific, Middle East and Caribbean region through the five corporate brands viz. Asian Paints, Berger International, SCIB Paints, Apco Coatings and Taubmans. In ten markets, it operates through its subsidiary, Berger International Limited; in Egypt through SCIB Paints; in five markets in the South Pacific it operates through Apco Coatings and in Fiji and Samoa it also operates through Taubmans.

The countries that Asian Paints has presence are as follows:

South Asia : Bangladesh, Nepal, and Sri Lanka

South East Asia : China, Malaysia, Singapore and Thailand

Caribbean Islands : Barbados, Jamaica, Trinidad and Tobago

Middle East : Bahrain, Egypt, Oman and United Arab Emirates

South Pacific : Australia, Fiji, Solomon Islands, Samoa Islands, Tonga and Vanuatu

Page 32: Top 10 FMCG Companies

[edit] References

1. ^ "Asian Paints". Asian Paints. Retrieved 2010-09-27.2. ^ "BSE 2010 data". www.bseindia.com. Retrieved 2010-09-27.3. ^ "Asian Paints". Asian Paints. Retrieved 2010-07-16.4. ^ "Asian Paints To Exit Ops In Thailand, China By Feb-End". Businessworld.in. 2010-01-25.

Retrieved 2010-07-16.

[edit] External links

Asian Paints Official website

Categories: Companies listed on the Bombay Stock Exchange | Companies listed on the National

Stock Exchange of India | Chemical companies of India | Companies based in Mumbai | Manufacturing companies | Economy of Maharashtra | Economy of Mumbai | Paint companies of

India | Companies established in 1942

Cadbury India

From Wikipedia, the free encyclopedia

Cadbury India

Industry Confectionery

Founded 1948

Headquarters Mumbai, India

Key people Mr Anand Kripalu, Managing Director[1]

ProductsCadbury Dairy Milk, 5-star, Perk, Gems, Eclairs and Bournvita

Employees 2000

Parent Cadbury plc / Kraft Foods

Website Cadbury India

Page 33: Top 10 FMCG Companies

Cadbury India, a subsidiary of Cadbury plc, is a Indian confectionery company, based in the Mumbai.[2] Currently, Cadbury India operates in four categories viz. Chocolate Confectionery, Milk Food Drinks, Candy and Gum category. It has five company owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai). It products includes Cadbury Dairy Milk, 5-star, Perk, Gems, Eclairs, Bournvita,[3] Celebrations and Bilkul [4]

It is the market leader in Chocolate Confectionery business with a market share of over 70%. [5]

History

In India, Cadbury began its operations in 1948 by importing chocolates. In 1965, It started production of cocoa in India. More than two decades it has been working with the Kerala Agriculture University to undertake cocoa research and released clones, hybrids that improve the cocoa yield.

[edit] Reference

1. ^ "Cadbury Krafts Tang India plan". The Hindu Business Line. 2010-11-19. Retrieved 2010-12-21.

2. ^ "Cadbury India Ltd. - Company Overview". Cadburyindia.com. Retrieved 2010-12-21.3. ^ Namrata Singh, TNN, Jun 19, 2010, 02.51am IST (2010-06-19). "Cadbury India puts in place

new top brass - The Times of India". Timesofindia.indiatimes.com. Retrieved 2010-12-21.4. ^ "Businessworld - NO. 22 : CADBURY INDIA". Businessworld.in. 2007-04-24. Retrieved 2010-

12-21.5. ^ "Cadbury India - Cadbury Schweppes Profile - History of Cadbury India". Iloveindia.com.

2007-07-21. Retrieved 2010-12-21.

[edit] External links

Official website

[show]v · d · eKraft Foods brands

[show]v · d · eTop Indian Companies

Categories: Companies based in Mumbai | Companies established in 1948 | Cadbury | Food

companies of India | Indian subsidiaries of foreign multinational companies

Britannia Industries

From Wikipedia, the free encyclopedia

Page 34: Top 10 FMCG Companies

Britannia Industries Limited

Type

Public

(BSE: 500825)(NSE: BRITANNIA)

Industry Food

Founded 1892

Headquarters Bangalore, India

Number of locations 300 stores (2000)

Area served India

Key peopleNusli Wadia, Chairman

Ms. Vinita Bali, Managing Director

Products Biscuits Tiger, Britannia,milk

RevenueRs 3,401.4 crores

[$ 746.8 million] (2009-10)

Net incomeRs 116.5 crores

[$ 25.58 million] (2009-10)

Owner(s) Danone, Kalabakan Investments

ParentWadia Group,Associated Biscuits Intl. Holdings

Website www.britannia.co.in

Page 35: Top 10 FMCG Companies

Britannia Industries Limited is an Indian company based in Bangalore that is famous for its Britannia and Tiger brands of biscuit, which are highly recognised throughout the country. Britannia is one of India’s leading biscuit firms, with an estimated 38% market share.[1]

The Company's principal activity is the manufacture and sale of biscuits, bread, rusk, cakes and dairy products.

Contents[hide]

1 History 2 Growth and profitability

3 Business o 3.1 Dairy products

3.1.1 Joint venture with New Zealand Dairyo 3.2 Biscuits

4 Ownership and relationship between major shareholders 5 See also 6 References 7 External links

History

It was started way back in 1892 with an investment of Rs. 295.[2] Initially, biscuits were manufactured in a small house in central Kolkata. Later, the business was acquired by the Gupta brothers and operated under the name of V.S. Brothers. In 1918, C H Holmes, an English businessman in Kolkata was taken as a partner and The Britannia Biscuit Company Limited (BBCo) was launched. The Mumbai factory was setup in 1924 and Peek Freans, UK acquired a controlling interest in BBCo. Biscuits were in big demand during World War II, which gave a fillip to the company’s sales. The company name was changed to the current Britannia Industries Limited in 1979. In 1982 Nabisco Brands Inc., USA became a major foreign shareholder

Kerala businessman K. Rajan Pillai secured control of the group in the late 1980s, becoming known in India as the 'Biscuit King'. In 1993, the Wadia Group acquired a stake in ABIL, UK and became an equal partner with Groupe Danone in Britannia Industries Limited. In what The

Economic Times referred to as one of [India's] most dramatic corporate sagas,[3] Pillai ceded control to Wadia and Danone after a bitter boardroom struggle,[4] then fled his Singapore base to India in 1995 after accusations of defrauding Britannia, and died the same year in Tihar Jail.[5] With all these inspiring history, Britannia has reached every households of India reaching the top 100 Most Trusted brands listed in The Brand Trust Report by Trust Research Advisory.

[edit] Growth and profitability

The company is a growing and profitable one. Between 1998 and 2001, the company's sales grew at a compound annual rate of 16 per cent against the market, and operating profits reached 18 per cent. More recently, the company has been growing at 27 per cent a year, compared to the

Page 36: Top 10 FMCG Companies

industry's growth rate of 20 per cent. At present, 90 per cent of Britannia’s annual revenue of Rs2,200 crore comes from biscuits.

[edit] Business

[edit] Dairy products

Dairy products contribute close to 10 per cent to Britannia's revenue.[6] Britannia trades and markets dairy products, and its dairy portfolio grew at 47% in 2000-01 and by 30% in 2001-02. Britannia holds an equity stake in Dynamix Dairy and had outsourced the bulk of its dairy products from its associate. Its main competitors are Nestle India, and the National Dairy Development Board (NDDB),and amul(GCMMF)[7]

[edit] Joint venture with New Zealand Dairy

On 27 October 2001, Britannia announced a joint venture with Fonterra Co-operative Group of New Zealand, an integrated dairy company from procurement of milk to making value-added products such as cheese and buttermilk.[7] Britannia planned to source most of the products from New Zealand, which they would market in India.[6] The joint venture will allow technology transfer to Britannia.[7] Britannia and New Zealand Dairy each holding 49% of the JV, and the remaining 2 per cent held by a strategic investor. Britannia has also tentatively announced that its dairy business would be transferred and run by the joint venture.[7]

The authorities' approval to the joint venture obliged the company to start manufacturing facilities of its own. It would not be allowed to trade, except at the wholesale level, thus pitching it in competition with Danone, which had recently established its own dairy business.[7]

[edit] Biscuits

The company's factories have an annual capacity of 433,000 tonnes.[1] The brand names of biscuits include VitaMarieGold, Tiger, Nutrichoice Junior,Good Day, 50 50, Treat, Pure Magic, Milk Bikis, Good Morning, Bourbon, Thin Arrowroot, Nice, Little Hearts and many more.

Tiger, the mass market brand, realised $150.75 million in sales including exports to countries including the U.S. and Australia, or 20% of Britannia revenues in 2006.

The company alleged that Danone has violated its intellectual property rights in the Tiger brand by registering and using Tiger in several countries in 2006 without the consent of the Britannia Board. Managing Director Vinita Bali claims the company found out in 2004 Danone launched the Tiger brand in Indonesia in 1998, and later in Malaysia, Singapore, Pakistan and Egypt when it attempted to register the Tiger trademark in some of these countries.[8] Whilst it was initially reported in December 2006 that agreement had been reached,[9] it was reported in September 2007 that a solution remained elusive.[8] In the meantime since Danone's biscuit business has been taken over by Kraft, the Tiger brand of biscuits in Malaysia has been renamed Kraft TiGER Biscuits beginning September 2008.

Page 37: Top 10 FMCG Companies

Britannia initiated legal action against Danone in Singapore in September 2007.[10] The dispute was resolved with Danone paying Rs 220 million to utilise the brand, and Britannia securing legitimate right to use the Tiger brand worldwide.[11]

[edit] Ownership and relationship between major shareholders

The Wadias' Kalabakan Investments and Groupe Danone have two equal joint venture companies, Wadia BSN and UK registered Associated Biscuits International Holdings Ltd., which together hold 51 per cent stake in Britannia.[12] The ABIH tranche was acquired in 1992, while the controlling stake held by Wadia BSN was acquired in 1995. It was agreed that, in case of a deadlock between the partners, Danone is obliged to buy the Wadia BSN stake at a "fair

market value". ABIH which has a separate agreement signed in 1992 and is subject to the British law.[12] [13]

Wadia was to be Danone's partner in the food and dairy business, and product launches from Groupe Danone’s were expected but never materialised despite the JV being in existence for over 11 years in India.[12] Under the 1995 joint venture agreement, Danone is prohibited from launching food brands within India without the consent of the Wadias.[14] In addition, the partners agreed there would be the right of first refusal to buy out the remaining partner in the event of the other wishing to sell its holding.[15]

In May 2007, Nusli Wadia told the Ministry of Commerce and Industry that Danone invested in a Bangalore-based bio nutrition company, Avesthagen, in October 2006 in violation of the government's Press Note 1, 2005, which requires a foreign company to obtain the consent of its Indian joint venture partner before pursuing an independent business in a similar area, including joint ventures based purely on technical collaboration. Danone argued that Press Note 1 did not apply to it as it did not have a formal technology transfer or trademark agreement with Avesthagen, and that its 25 pct holding in Britannia was indirect.[16] Wadia also filed a case in the Bombay High Court for a breach of a non-compete clause in that connection. The court ordered Danone not to alienate, encumber or sell shares of Avestagen.[17]

In September 2007, the Foreign Investment Promotion Board of India rejected Danone's claims that it does not need a non-compete waiver from the Wadias to enter into business in India alone.[18]

In June 2006, Wadia claimed Danone had used the Tiger brand to launch biscuits in Bangalore.[15]

After a prolonged legal battle, Danone has finally agreed to sell its stake in Britannia and get out of this line of business. Danone will sell its 25.48% stake to Leila Lands, which is a Wadia group entity based in Mauritius. The deal is valued to be at $175–200 m. With this buy-out, Wadia's will hold a majority stake of 50.96%.[19]

[edit] See alsoCompanies portal

Page 38: Top 10 FMCG Companies

Wahaha Joint Venture Company

[edit] References

1. ^ a b Ruchita Saxena, Battle-scarred Britannia on expansion spree, Business Standard, 6 October 2007

2. ^ Company History

3. ^ "Pillai's brother eyes global JV for biscuits pie". The Economic Times. 12 February 2007. Retrieved 4 March 2009.[dead link]

4. ^ "Barista to be sold again, for Rs 150-200 cr". The Times of India. 10 October 2006. Retrieved 4 March 2009.

5. ^ "Beta groups records Rs.20 bn turnover". Silicon India. 19 May 2003. Retrieved 4 March 2009.

6. ^ a b Abhrajit Gangopadhyay, Danone move may hit Britannia's dairy plans, Hindu Business Line, 7 January 2002

7. ^ a b c d e Aarati Krishnan, Britannia Industries: Pare exposures, Hindu Business Line, 3 Feb 2002

8. ^ a b Ruth David, Indian Cookie Maker Taking Danone To Court, Forbes, 20 September 20079. ^ Danone to return 'Tiger' to Britannia, Knight-Ridder Tribune Business News, 4 December

200610. ^ Britannia sues Danone in S'pore, Deccan Herald, 21 September 200711. ^ Britannia surges on Danone dispute settlement, Economics Times, 1 September 200912. ^ a b c Dev Chatterjee, Danone takes arbitration route to end Wadia ties, Business Standard, 1

July 200713. ^ Kala Vijayraghavan, ABIL joins Britannia-Groupe Danone battle, The Economic Times, 21

Nov 200614. ^ Ruth David, Danone's Indian Cookie JV Set To Snap, Forbes, 25 June 200715. ^ a b Danone may dissolve ties with Britannia, IRIS NEWS DIGEST, 21 June 2007, Retrieved 18

July 200716. ^ Danone denies JV with India's Britannia; to proceed with solo plans - report, Thomson

Financial, 25 May 200717. ^ Wadias take Danone to court, 5 December 200618. ^ Danone needs NOC from Wadias: FIPB, 28 September 200719. ^ Danone to sell Britannia stake, 7 April 2009

[edit] External links

Company website

Leading Ladies: Women Who Inspire India (2010) includes information on Vinita Bali. ISBN 9788190841184

Categories: Companies listed on the Bombay Stock Exchange | Companies listed on the National

Stock Exchange of India | Food companies of India | Groupe Danone brands | Companies based in Bangalore

Procter & Gamble

Page 39: Top 10 FMCG Companies

From Wikipedia, the free encyclopedia

To comply with Wikipedia's guidelines, the introduction of this article may need to be rewritten. Please discuss this issue on the talk page and read the layout guide to make sure the section will be inclusive of all essential details. (July 2010)

The Procter & Gamble Company

TypePublic (NYSE: PG)Dow Jones Industrial Average Component

Industry Consumer goods

Founded 1837

Headquarters Cincinnati, Ohio, U.S.

Area served Worldwide

Key peopleBob McDonald

(President and CEO)

Products See List of Procter & Gamble brands

Revenue US$78.9 billion (2010)[1]

Operating income $16.13 billion (2009)[1]

Net income $12.74 billion (2010)[2]

Total assets $134.83 billion (2009)[1]

Total equity $63.099 billion (2009)[1]

Employees 127,000 (2010)

Website pg.com

Procter & Gamble Co. (P&G, NYSE: PG) is a Fortune 500 American multinational corporation headquartered in Downtown Cincinnati, Ohio[3] that manufactures a wide range of consumer

Page 40: Top 10 FMCG Companies

goods. It is 5th in Fortune's Most Admired Companies 2011 list.[4] P&G is credited with many business innovations including brand management and the soap opera.

Procter & Gamble is a leading member of the U.S. Global Leadership Coalition, a Washington D.C.-based coalition of over 400 major companies and NGOs that advocates for a larger International Affairs Budget, which funds American diplomatic and development efforts abroad.[5]

Contents[hide]

1 History

2 Operations o 2.1 Management and staffo 2.2 Brandso 2.3 Productions

3 Controversies o 3.1 Logo controversyo 3.2 Toxic shock syndrome and tamponso 3.3 Other products

4 Notes 5 External links

[edit] History

William Procter, a candlemaker, and James Gamble, a soapmaker, immigrants from England and Ireland, respectively, who had settled earlier in Cincinnati, who met as they married sisters, Olivia and Elizabeth Norris,[6] formed the company initially. Alexander Norris, their father-in law, called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was born.

In 1858-1859, sales reached $1 million. By this point, approximately 80 employees worked for Procter & Gamble. During the American Civil War, the company won contracts to supply the Union Army with soap and candles. In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products.

In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floats in water. The company called the soap Ivory. William Arnett Procter, William Procter's grandson, began a profit-sharing program for the company's workforce in 1887. By giving the workers a stake in the company, he correctly assumed that they would be less likely to go on strike.

The company began to build factories in other locations in the United States because the demand for products had outgrown the capacity of the Cincinnati facilities. The company's leaders began to diversify its products as well and, in 1911, began producing Crisco, a shortening made of

Page 41: Top 10 FMCG Companies

vegetable oils rather than animal fats. As radio became more popular in the 1920s and 1930s, the company sponsored a number of radio programs. As a result, these shows often became commonly known as "soap operas".

Procter & Gamble headquarters in Downtown Cincinnati, Ohio

The company moved into other countries, both in terms of manufacturing and product sales, becoming an international corporation with its 1930 acquisition of the Thomas Hedley Co., based in Newcastle upon Tyne, England. Procter & Gamble maintained a strong link to the North East of England after this acquisition. Numerous new products and brand names were introduced over time, and Procter & Gamble began branching out into new areas. The company introduced "Tide" laundry detergent in 1946 and "Prell" shampoo in 1947. In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride, known as "Crest". Branching out once again in 1957, the company purchased Charmin Paper Mills and began manufacturing toilet paper and other paper products. Once again focusing on laundry, Procter & Gamble began making "Downy" fabric softener in 1960 and "Bounce" fabric softener sheets in 1972. One of the most revolutionary products to come out on the market was the company's "Pampers", first test-marketed in 1961. Prior to this point disposable diapers were not popular, although Johnson &

Johnson had developed a product called "Chux". Babies always wore cloth diapers, which were leaky and labor intensive to wash. Pampers provided a convenient alternative, albeit at the environmental cost of more waste requiring landfilling.

Procter & Gamble acquired a number of other companies that diversified its product line and significantly increased profits. These acquisitions included Folgers Coffee, Norwich Eaton Pharmaceuticals (the makers of Pepto-Bismol), Richardson-Vicks, Noxell (Noxzema), Shulton's Old Spice, Max Factor, and the Iams Company, among others. In 1994, the company made headlines for big losses resulting from leveraged positions in interest rate derivatives, and subsequently sued Bankers Trust for fraud; this placed their management in the unusual position

Page 42: Top 10 FMCG Companies

of testifying in court that they had entered into transactions that they were not capable of understanding. In 1996, Procter & Gamble again made headlines when the Food and Drug

Administration approved a new product developed by the company, Olestra. Also known by its brand name Olean, Olestra is a lower-calorie substitute for fat in cooking potato chips and other snacks that during its development stages is known to have caused anal leakage and gastrointestinal difficulties in humans.

Procter & Gamble has dramatically expanded throughout its history, but its headquarters still remains in Cincinnati.

In January 2005 P&G announced an acquisition of Gillette, forming the largest consumer goods company and placing Unilever into second place. This added brands such as Gillette razors, Duracell, Braun, and Oral-B to their stable. The acquisition was approved by the European Union and the Federal Trade Commission, with conditions to a spinoff of certain overlapping brands. P&G agreed to sell its SpinBrush battery-operated electric toothbrush business to Church &

Dwight. It also divested Gillette's oral-care toothpaste line, Rembrandt. The deodorant brands Right Guard, Soft & Dri, and Dry Idea were sold to Dial Corporation.[7] The companies officially merged on October 1, 2005. Liquid Paper, and Gillette's stationery division, Paper Mate were sold to Newell Rubbermaid. In 2008, P&G branched into the record business with its sponsorship of Tag Records, as an endorsement for TAG Body Spray.[8]

P&G's dominance in many categories of consumer products makes its brand management decisions worthy of study.[9] For example, P&G's corporate strategists must account for the likelihood of one of their products cannibalizing the sales of another.[10]

On August 24, 2009, the Irish-based pharmaceutical company Warner Chilcott announced they had bought P&G's prescription-drug business for $3.1 billion.[11][12]

[edit] Operations

As of July 1, 2007, the company's operations are categorized into three "Global Business Units" with each Global Business Unit divided into "Business Segments" according to the company's March 2009 earnings release.

Beauty & Grooming o Beauty segmento Grooming segment

Household Care o Baby Care and Family Care segmento Fabric Care and Home Care segment

Health and Well-Being o Health Care segmento Snacks and Pet Care segment

Page 43: Top 10 FMCG Companies

[edit] Management and staff

The board of directors of Procter & Gamble currently has twelve members: Robert A. McDonald, Charles Lee, Ralph Snyderman, M.D., Margaret Whitman, James McNerney, Johnathan Rodgers, Ernesto Zedillo, Scott Cook, Patricia A. Woertz, and Kenneth Chenault.[13] In March 2011 Rajat

Gupta resigned from the board after an SEC accusation of Galleon Group insider trading.[14]

In October 2008, P&G was named one of "Canada's Top 100 Employers" by Mediacorp Canada Inc., and was featured in Maclean's newsmagazine. Later that month, P&G was also named one of Greater Toronto's Top Employers, which was announced by the Toronto Star newspaper.[15]

[edit] BrandsMain article: List of Procter & Gamble brands

23 of P&G's brands have more than a billion dollars in net annual sales,[16] and another 18 have sales between $500 million and $1 billion.

Billion dollar brands

Ariel is a brand of laundry detergent/liquid available in numerous forms and scents. Bounty is a brand of paper towel sold in the United States and Canada. Braun is a small-appliances manufacturer specializing in electric shavers, epilators, hair care

appliances and blenders. CoverGirl is a brand of women's cosmetics. Crest/Oral B is a brand of toothpaste and teeth whitening products. Dawn/Fairy is a brand of dishwashing detergent.[17]

Downy/Lenor is a brand of fabric softener. Duracell is a brand of batteries and flashlights. Fusion is a brand of men's wet shave razors and is the quickest P&G brand to have reached $1

billion in annual sales. Gain is a brand of laundry detergent, fabric softeners and liquid dish soap. Gillette is a brand of safety razor and male grooming products. Head & Shoulders is a brand of anti-dandruff shampoo and conditioners. Olay is a brand of women's skin care products. Oral-B is a brand of toothbrush, and oral care products. Pampers is a brand of disposable diaper and other baby care products. Pantene is a brand of hair care products (conditioners/styling aids). Pringles is a brand of potato chips. Ace/Tide is a brand of laundry detergent. Wella is a brand name of hair care products (shampoo, conditioner, styling, and hair color). Always/Whisper is a brand of pantyliners sold primarily in Asian markets. Flash/Mister Clean is a brand of multi-purpose cleaner, and spray sold in the United States and

Great Britain.

Most of these brands, including Bounty, Crest, Pringles, and Tide, are global products available on several continents. Procter & Gamble products are available in North America, Latin America, Europe, the Middle East, Africa, Asia, Australia and New Zealand.

Page 44: Top 10 FMCG Companies

Manufacturing operations are based in the following regions:

United States Canada Mexico Latin America

Europe China (31 wholly-owned factories) and other parts of Asia Africa Australia

[edit] Productions

The P&G production logo used from early 1986 to 2007.

Procter & Gamble produced and sponsored the first radio soap operas in the 1930s (Procter & Gamble's being known for detergents (soaps) was probably the genesis of the term "soap opera")[citation needed]. When the medium switched to television in the 1950s and 1960s, most of the new serials were sponsored and produced by the company. The serial The Young and the Restless is currently broadcast on CBS and is still partially sponsored by Procter & Gamble. When As the

World Turns left the air on September 17, 2010, The Young and the Restless, became the only soap left that is partially sponsored by Procter & Gamble.

These past serials were produced by Procter & Gamble:

Another World As the World Turns The Brighter Day The Catlins The Edge of Night

The First Hundred Years From These Roots

Guiding Light

Lovers and Friends / For Richer, for Poorer Our Private World Search for Tomorrow Somerset Texas Young Doctor Malone

Procter & Gamble also was the first company to produce and sponsor a prime-time show, a 1965 spinoff of the daytime soap opera As the World Turns called Our Private World. PGP also produced Shirley, a prime-time NBC series starring Shirley Jones, in 1979; it lasted thirteen episodes. They also produced TBS' first original comedy series, Down to Earth, which ran from 1984 to 1987 (110 episodes were produced). They also distributed the syndicated comedy series

Page 45: Top 10 FMCG Companies

Throb. Procter & Gamble Productions originally co-produced Dawson's Creek with Sony Pictures

Television but withdrew before the series premiere due to early press reviews. It also produced the 1991 TV movie A Triumph of the Heart: The Ricky Bell Story, which was co-produced by The

Landsburg Company. It also produces the People's Choice Awards.

In addition to self-produced items, Procter & Gamble also supports many Spanish-language novellas through advertising on networks such as Univision, Telemundo, Telefutura, and Azteca

America. Procter & Gamble was the one of the first mainstream advertisers on Spanish-language TV during the mid-1980s.[citation needed]

In 2008, P&G expanded into music sponsorship when it joined Island Def Jam to create Tag Records, named after a body spray that P&G acquired from Gillette. In April 2010, after the cancellation of As the World Turns, PGP announced they were officially phasing out of the soap industry, and expanding into more family appropriate programming.[18][19]

Procter & Gamble (P&G) also given a $100,000 contract to the winners of Cycle 1 through 3 of Canada's Next Top Model, making Andrea Muizelaar, Rebecca Hardy and Meaghan Waller won the prize.

[edit] Controversies

[edit] Logo controversy

P&G's former logo originated in 1851 as a crude cross that barge workers on the Ohio River painted on cases of P&G star candles to identify them. P&G later altered this symbol into a trademark that showed a man in the moon overlooking 13 stars, said to commemorate the original 13 colonies.[20]

Former P&G logo

Page 46: Top 10 FMCG Companies

The company received unwanted media publicity in the 1980s when rumors spread that the moon-and-stars logo was a satanic symbol. The accusation was based on a particular passage in the Bible, specifically Revelation 12:1, which states: "And there appeared a great wonder in heaven; a woman clothed with the sun, and the moon under her feet, and upon her head a crown of 12 stars." P&G's logo consisted of a man's face on the moon surrounded by 13 stars, and some claimed that the logo was a mockery of the heavenly symbol alluded to in the aforementioned verse, thus construing the logo to be satanic. Where the flowing beard meets the surrounding circle, three curls were said to be a mirror image of the number 666, or the reflected number of

the beast. At the top and bottom, the hair curls in on itself, and was said to be the two horns like those of a lamb that represented the false prophet.

These interpretations have been denied by company officials, and no evidence linking the company to the Church of Satan or any other occult organization has ever been presented. The company unsuccessfully sued Amway from 1995-2003 over rumors forwarded through a company voicemail system in 1995. In 2007 the company successfully sued individual Amway distributors for reviving and propagating the false rumors.[21]

[edit] Toxic shock syndrome and tampons

Toxic shock syndrome (TSS) is a disease caused by strains of the bacteria Staphylococcus

aureus. Most people have these bacteria living in their bodies as harmless commensals in places such as the nose, skin, and vagina. The disease can strike anyone, not only women, but the disease is often associated with tampons. In 1980, 814 menstrual-related TSS cases were reported; 38 deaths resulted from the disease. The majority of women in these cases were documented as using super-absorbent synthetic tampons, particularly the Rely tampon created by Procter & Gamble.[22] The Rely tampon was so super-absorbent that one by itself could in fact hold one woman's entire menstrual period flow. Unlike other tampons made of cotton and rayon, Rely used carboxymethylcellulose and compressed beads of polyester for absorption. The materials used in Rely were causing an increase in the thickness of fluid inside the vagina, resulting in more toxins being released.

The slogan used by Procter & Gamble for the product was "Rely. It even absorbs the worry."

In the summer of 1980 the Centers for Disease Control released a report explaining how these bacterial mechanisms were leading to TSS. They also stated that the Rely tampon was associated with TSS more than any other brand of tampon. In September 1980, Procter & Gamble voluntarily recalled its Rely brand of tampons from the market and agreed to provide for a program to notify consumers. Since the 1980s, reported cases of TSS have dramatically decreased.[23]

[edit] Other products

In December 2005 the Pharmaceutical division of P&G was involved in a dispute over research involving its osteoporosis drug Actonel. The case was discussed in the media[24] and more recently on a blog[25] of one of the researchers involved.

Page 47: Top 10 FMCG Companies

In October 2007, a class action lawsuit was filed in the State of Georgia alleging that many users of Crest Pro-Health mouthwash suffered stained teeth and loss of their sense of taste as a result.[26] Procter & Gamble contends that these side effects occur in only three percent of users. The suit seeks to include disclosure warning users of these side effects on product packaging.

[edit] NotesOhio portal

Companies portal

1. ^ a b c d Procter & Gamble annual income sheet via Wikinvest

2. ^ Annual report 2010

3. ^ "Procter & Gamble board meets amid CEO reports." Associated Press at Boston Herald. Tuesday June 9, 2009. Retrieved on November 17, 2009.

4. ^ America's Most Admired Companies 2011: Top 20 - FORTUNE

5. ^ U.S. Global Leadership Coalition, Global Trust members

6. ^ Dyer, Davis; Frederick Dalzell, Rowena Olegario (2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble. Harvard Business School Press. ISBN 1591391474.

7. ^ Wherrity, Constance (2006-02-21). "Dial Agrees to Buy P&G Deodorant Brands". Pierce

Mattie Public Relations New York blog. Retrieved 2006-09-06.8. ^ "P&G Must Proceed With Caution" Marketing Doctor Blog. July 10, 2008.9. ^ (2008-06-06). “How To Learn From GE and P&G When The World Is About To Change,”

Marketing Doctor Blog.

10. ^ Horstman, Barry M (2005-10-11). "John G. Hankus: He rebuilt P&G - and city, too". The

Cincinnati Post (E. W. Scripps Company). Archived from the original on 2005-04-05.11. ^ Warner Chilcott to pay $3.1 for P&G's drug business, WSJ

12. ^ "Our History". Procter & Gamble. Retrieved June 17, 2010.13. ^ http://www.pg.com/company/our_commitment/corp_gov/2008_Board_of_Directors.pdf

14. ^ http://www.pg.com/en_US/news_views/blog_posts/2011/mar/rajat_gupta.shtml

15. ^ "Reasons for Selection, 2009 Canada's Top 100 Employers Competition".16. ^ 2009 Annual report, letter from A. G. Laffley

17. ^ Dawn

18. ^ (2008-07-07). “It’s American Brandstand: Marketers Underwrite Performers ,” New York Times

19. ^ (2008-07-10). “P&G Must Proceed With Cautions,” Marketing Doctor Blog.

20. ^ Procter and Gamble v. Amway 242 F.3d 53921. ^ "Procter & Gamble Awarded $19.25 Million in Satanism Lawsuit". Fox News. March 20,

2007.22. ^ Mikkelson, Barbara and David. Tampax Pearl, Snopes.com. 2005 December 3123. ^ Mcpherson, Marianne. Sexual Anatomy, Reproduction, and the Menstrual Cycle 2005

March.24. ^ Collated Media Reports

25. ^ Scientific Misconduct Blog

26. ^ http://web2.customwebexpress.com/bellbrig2/UserFiles/File/Crest%20Complaint.pdf

Page 48: Top 10 FMCG Companies

[edit] External links

Wikimedia Commons has media related to: Procter & Gamble

Official website

[show]v · d · eProcter & Gamble Co.

[show]v · d · eDow Jones Industrial Average components

[show]v · d · ePharmaceutical companies of the United States

Categories: Companies listed on the New York Stock Exchange | Companies established in 1837 | Companies based in Cincinnati, Ohio | Companies based in Geneva | Dow Jones Industrial

Average | Manufacturing companies based in Ohio | National Medal of Technology recipients | Pharmaceutical companies of the United States | Procter & Gamble | Pulp and paper companies

of the United States | Dental companies

Marico

From Wikipedia, the free encyclopedia

Marico Limited

Logo

Type Public (BSE: 531642)

Industry FMCG

Founded 1987

Page 49: Top 10 FMCG Companies

Headquarters Bandra, Mumbai, India

ProductsEdible Oil, Hair Oils, Skin Care, Fabric Care, etc.

Revenue 2,046.35 crore (US$454.29 million) [1]

Employees 1000 (2010)

Website www.marico.com

Marico (BSE: 531642) is a leading Indian group providing consumer products and services in the areas of Health and Beauty based in Mumbai.[2]

During 2009-10, the company generated a Turnover of about Rs.26.6 billion (USD 600 Million)[3] , in respect of its food, hair care and skin care related activities. Marico's own manufacturing facilities are located at Goa, Kanjikode, Jalgaon, Pondicherry, Dehradun, Baddi, Paonta Sahib and Daman.

In Bangladesh, Marico operates through Marico Bangladesh Limited, a wholly owned subsidiary Manufacturing facility at Mouchak, near Gazipur.

Brands

The organisation holds a number of brands viz. Parachute, Saffola, Sweekar, Hair&Care, Nihar, Shanti, Mediker, Revive, Manjal, Kaya Skin Clinic, Aromatic, Fiancee, HairCode, Caivil, Code 10 and Black Chic.

Marico’s brands and their extensions occupy leadership positions[citation needed] with significant market shares[citation needed] in a number of health and beauty areas.

The major brands of Marico holding significant market share are Parachute and Saffola. Parachute is essentially edible coconut oil. The other sub brands of Parachute are Nihar, Uttam and Oil of Malabar which are also edible coconut oils. Saffola is essentially blended refined edible oil which is claimed to be beneficial for Heart health. It is marketed under the names of New Saffola, Tasty and Active. All of them contain blended vegetable oils in various proportion. The main type of oils which are blended include Rice Bran oil, Kardi oil or Safflower oil, Corn oil and Soya oil.

In addition to being a producer of consumer products the organisation also operates Kaya Skin

Clinic (of which (as of 2010) 81 exist in India, 13 in UAE) and 2 in Bangladesh. Marico recently acquired the aesthetics business, of the Singapore based Derma Rx Asia Pacific Pte. Ltd. (Derma Rx), under the Kaya portfolio. All the services offered at Kaya Skin Clinic are designed and supervised by a team of over 250 dermatologists and carried out by certified skin practitioners who have undergone more than 300 hours of training. The services are US FDA approved and

Page 50: Top 10 FMCG Companies

tested in-house, and conform to the highest international quality standards. Kaya Skin Clinic has over 600,000 satisfied customers.

Harsh Mariwala is the Chairman and MD of this organisation. The company has 3 divisions the Consumer Products Group(CPB), The International Business Group and Kaya Skin Clinic. CPB is headed by Saugata Gupta. Kaya Skin Clinic is headed by Ajay Pahwa.

The company in recent years has been known for its foreign acquisitions in countries such as South Africa, Egypt and Singapore.

[edit] Reference

1. ^ http://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=531642

2. ^ "MARICO". MARICO. Retrieved 2010-07-16.3. ^ BSE updates for Marico as on Apr 2010

[edit] External links

Official Website of Marico Official Website of Kaya Skin Clinic

This article related to a manufacturing company is a stub. You can help Wikipedia by expanding it.

This article on an Indian company is a stub. You can help Wikipedia by expanding

it.

Categories: Companies listed on the Bombay Stock Exchange | Food companies of India | Companies based in Mumbai | Cosmetics companies of India | Companies established in 1987 | Manufacturing company stubs | Indian company stubs