Top 10 Affiliate Marketing Quick Tips – Part 1

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TIP #1 | PROFESSIONAL IMAGES VS. AMATEUR IMAGES

• Overall amateur images will convert better than professional looking images in the dating niche for affiliate marketing. People can relate more closely to amateur looking photos that don’t have the right lighting, the best quality image, and look like they are self shot images.

Tip: You can make a professional looking image amateur by loading the image into Photoshop and blurring the image so it loses the quality of the image.

TIP #2 | DAY-PARTING & KNOWING YOUR TIMEZONES

• When first starting off as an affiliate marketer it is important that you micro-manage your campaigns so you can learn the ins-and-outs of affiliate marketing. Part of optimizing your campaigns when you initially start includes day-parting. Day-parting is when you turn your campaigns on for particular period of time on particular days of the week and then off for the rest of the time. You do this to optimize your conversions as your targeted audience is more likely to be clicking on and signing up for your offers on those particular times. Find the sweet spot when this occurs by doing tests.

Note – make sure you target the right time zone if targeting outside your time zone. Also this technique is ONLY effective when running a couple of campaigns. Once you have a lot of campaigns this type of micro-management no longer works unless you use software to automate the process.

TIP #3 | DATING OFFERS – GUYS IN HATS AND UNIFORMS

• If you are running a dating offer and are looking for ideas of pictures to use and are targeting female traffic you should try guys with baseball hats or other types of hats. Also you could try a guy in a uniform such as a firefighter, doctor, or someone in the military. For some reason or another a women tends to be more likely to click on an banner that pictures a guy in a hat or uniforms. This may not be true 100% of the time but from every test I’ve done it seems to be the case. There must be some intrigue there for a man in a hat.

Note – you should test this idea against a lot of other images to see if it works for your traffic and your offer you are running. This is NOT a 100% guarantee but a guideline to test out.

TIP #4 | GETTING A RAISE FROM YOUR AFFILIATE MANAGER

• If you are running a campaign that is converting nicely and is fully optimized there is a way to make more money from the campaign. If you feel you are producing quality leads for the advertiser (sending them usually female leads in the exact criteria they want) you can always ask your Affiliate Manager for a raise. By raise I mean a bump up in payout per conversion. Therefore if the given payout is say $5.00 per lead for the general public you can try and get $5.50 or more for the same offer.

• This gives you leg up on the competition now because you can spend a bit more on traffic and get a better payout.

• Try it out! Ask your Affiliate Manager for a pay increase on a campaign you’ve produced a bunch of leads for. The worst that can happen is they will say no.

TIP #5 | DON’T GET DISTRACTED AND RUN TOO MANY CAMPAIGNS

• When you are starting out as an affiliate marketer you want to concentrate your efforts on one source of traffic and one particular offer. Do NOT run too many campaigns or multiple sources of traffic at the same time!

• Reason being is that you’ll lose focus and spread yourself and ideas thin and prematurely quit a campaign before it can possibly become profitable.

• Laser focus your thoughts, brainpower, and ideas all the way into one traffic source and one offer you think will convert. Once you’ve given it a really good shot and it does not profit you can move on.

• If it is profitable keep it, optimize it, and duplicate the success!

TIP #6 | RUN FRESH OFFERS

• This may not be clear to some but what I mean by “Run Fresh Offers” I mean run traffic to offers that are brand new to your network and hopefully the whole industry.

• You may ask yourself why you’d run traffic to an offer that is untested and you don’t know if it will convert. Well the reason is pretty simple. It is something NEW andtherefore unsaturated.

• This means that people who see the offer will likely have only seen it for the first time and are more likely to convert than people who’ve seen the offer for the last coupleweeks, months, or more.

• Try out some fresh offers and see how they convert!

TIP #7 | BANNER BLINDNESS & BURNOUT EXPLAINED

• First of all banner blindness is when a traffic source is either so use to your ad that they don’t even see it anymore or when your ad is so clearly an ad that no one looks at it either. Burnout is when your ad has been used too much that it no longer gets clicked on or converts.

• The problem with banner blindness and burnout is that it is inevitable if you run any campaign for long enough without any variation. The good news is that it can be avoided.

• If you run campaigns for a long period of time remember to split test multiple images and also try changing up the targeting slightly from time to time such as height (of person being targeted). This will increase the lifespan of your campaigns and prevent them from burning out too quickly.

TIP #8 | INTERNATIONAL TRAFFIC IS CHEAPER

• If you are looking for ways to get cheaper traffic consider international traffic that is outside of North America. It is cheaper but is for a reason. Usually because it doesn’t convert as well.

• Another thing you should know about international traffic is that it is ideal to know the language for write the creative copy and possibly landing page copy. Getting information translated on Google Translate isn’t the best option as it usually isn’t readable once translated. Get someone on Fiverr to translate it for cheap!

• Remember you can get a lot of international traffic for cheap. All you need to do is optimize your campaigns and you can make this traffic profitable.

TIP #9 | LEAD QUALITY IS IMPORTANT TOO

• You may think to yourself that all you need to do as an Affiliate Marketer is to get a high CTR, convert your traffic, and make more money than you spend and you are set.

• This could not be farther from the truth when it comes to Affiliate Marketing. It is true that is one aspect of affiliate marketing but it isn’t the end all be all.

• In order to keep your campaigns running you need to be producing quality leads for the advertiser. If they do not like the quality of your leads they will shut you down and you will have to start from scratch again with a new campaign.

• Keep quality high by select demographics that are known to be high quality and avoid using the word “FREE” in your ad copy.

TIP #10 | CRAZY EYE CONTACT

• The title of this tip may be a little confusing but what I mean by Crazy Eye Contact is where a person in your ads you create is looking.

• If you are creating an ad for a dating offer you are most likely going to use attractive people that are looking one way or another. However did you consider that the way the person is looking could effect the click through rate? It actually can and significantly!

• Some ideas for split testing is looking directly at you, looking at the Call-to-action, cross eyed, one eye looking at the call-to-action and one at you!

• I know these ideas sound crazy but you’ll be surprised to know that in one case study the highest CTR was the one where the women was looking at the CTA and looking at you.

Thank you for checking out our presentation!

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