tools to automate & elevate your marketing efferts
TRANSCRIPT
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
Marketers Say That the Biggest Benefit of Automation is Saving Time
74%
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
Before We Start, We Need to Identify Where We Are Going.
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
What’s Your Digital Marketing Goals For 2017?
• Increase Contact List• Increase Social Engagement• Increase Content Marketing • Increase Leads• Enhance Your Email Program • Be More Strategic • Do More Testing
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
#1: SumoMe
Great For:• Lead Generation• Build Contact List• Increase Newsletter Signups
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
• Custom Design• Manage Form Fields• Set Behaviors• Display Rules • Connect to Email
program • Reports & Exports
• DON’T BE ANNOYING!
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
• Custom Design• Manage Fields• Set Behaviors• Display Rules • Connect to Email
program • Reports & Exports
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
• Connect Services• Custom Layout• Mobile Optimized• Display Rules • Tracking
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
What Were The Results? X% Increase in Newsletter Signups
Under 25%
Between50 -100%
Over 100%
January February March April May June July August September October NovemberDecember0
5
10
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25
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43
12
32
1
3
1 1
15
26
Newsletter Signups
Newsletter Signups
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
+ 760% Increase in Newsletter Signups
January February March April May June July August September October NovemberDecember0
5
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15
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25
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35
11
98
6
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12
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87
9
26
32
Social Shares
Newsletter Signups
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
+ 680% Increase in Social Shares
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
#2: Title Experiments
Great For:• Increase Traffic • Increase Engagement • Increase Shares
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
• Split (A/B) test multiple titles for a post and discover which gets more page views.
• Great way to increase click through rates.
• SEO Friendly
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
Experiment 1:
A. How I used this blog to replace my day jobB. How I grew this blog from $100/m to a full-time income
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
Experiment 1:
A. How I used this blog to replace my day jobB. How I grew this blog from $100/m to a full-time income
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
Experiment 2:
A. Get Organized With The Best.B. Clean. Bright. Organized.
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
Experiment 2:
A. Get Organized With The BestB. Clean. Bright. Organized.
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
Experiment 3:
A. Passionate about Betting – We are TooB. Make More Money on Your Bets – Get Free Betting TipsC. Stop Losing Money on Your Bets – Get Daily Betting Tips.
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
Experiment 3:
A. Passionate about Betting – We are TooB. Make More Money on Your Bets – Get Free Betting TipsC. Stop Losing Money on Your Bets – Get Daily Betting Tips.
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
What Were The Results?X% Increase in Clicks to Content
Under 25%
Between25 -75%
Over 100%
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
+ 220% Increase in Clicks to Content
January February March April May June July August September October NovemberDecember0
10
20
30
40
50
60
70
Click To Rates
Without With A/B
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
#3: Publicize by JetpackSocial Media Automation
Great For:• Increase Social Media Traffic • Increase Social Engagement
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
The average marketer spends 1 hour per blog post scheduling social media posts.
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
Catchup on Emails
Research Your Competitors
Have lunch with your boss, partner or colleague
Listen to 16 Covers of Shake It Off
Watch 1/3 of The Hobbit
Brainstorm with a couple of colleagues on how to make the office run better
What Would You Do With An Extra Hour?
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
• Connect Your Social Accounts
• Automatically share new posts with your social network
• Supports Twitter, Facebook, Tumblr, Pinterest, LinkedIn, and Google+
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
#4: Revive Old Posts
Great For:• Increase Content Exposure• Increase Social Engagement
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
• Supports Twitter, Facebook, and LinkedIn
• Choose Time Between Posts
• Choose What Post Categories to Share
• Add Text Before or After
• Add Hashtags
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
What Were The Results?X% Increase in blog visits via social media
Under 25%
Between25 -50%
Over 50%
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
+ 40% Increase in blog visits via social media
January February March April May June July August September October NovemberDecember0
5
10
15
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25
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35
40
Click To Rates
Blog Post Visits Via Social
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
#5: HubSpot Free(formerly LeadIn)
Great For:• Lead Generation• Lead Nurturing
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
The most important strategic goals of a marketing automation strategy are Increasing lead generation (61%), lead nurturing (57%) and sales revenue (47%)
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
• Find out who's on your site and what they're doing
• More context for your conversations
• Customized Reports
• Connects to Your Email Program
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
• Fully Customizable
• Select Images, Text, and Colors
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
• Preview and Push Live all within the dashboard.
• No Developer Needed
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
How does it work?1. HubSpot Marketing Free will track each anonymous visitor to your site with a cookie.2. HubSpot automatically identifies and watches each existing form on your site for submissions.3. Once someone fills out any form on your site, HubSpot will identify that person with their email address. and add them to your contact list.4. Receive an email with a link to the new contact record with all of their visit history.
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
#6: Zapier
Great For:• Time Saving • Organization
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
• Connect Your Apps and Automate Workflows
• Build processes faster and get more done
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
#7: Yoast #7: Yoast
Great For:• Organic Traffic • Social Engagement • Usability
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
• Focus keyword and content analysis
• Post titles and meta descriptions
• Readability check
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
• Social Media optimization (Open Graph)
• Descriptions and Images
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
• Social Media optimization (Open Graph)
• Descriptions and Images
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
• All the Technical Goodies!
• Sitemaps• Edit your robots.txt
and .htaccess• Robots meta
configuration
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
#7: Yoast #8: Related Posts by Zemanta
Great For:• Content Marketing • Visitor Engagement
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
• Automatically added Related Posts• By categories,
keywords. • Manually pick posts
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
New: Related Posts Feature
Old: Text Links Within Content
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
What Were The Results?X% Increase in number of blog views per session
Under 25%
Between25 -75%
Over 100%
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
+ 11% Increase in number of blog post views per session
January February March April May June July August September October November December0
5
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15
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Click To Rates
Without With Related posts
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
Key Takeaways
Work Smarter,
Not Harder
Less Time Can Equal
Greater Results.
Automate to Elevate
@Sarah_Kloth | @TopFloorTech | www.topfloortech.com
The most significant barrier to marketing automation success is the lack of an effective strategy
52%