tools, policies and practices: twitter here, linkedin there, facebook everywhere! social media...
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Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations a presentation given by Barry LaGrave from the MN House Public Information Services to the 2009 Blandin Broadband Conference in MinnesotaTRANSCRIPT
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere!
Presentation by Barry LaGraveMinnesota House of Representatives, Public Information Services
Blandin FoundationTM ’s 2009 Broadband Conference “Realizing Our Broadband Future: Getting from Here to There”
November 19, 2009
Minnesota House of RepresentativesPublic Information Services 2
House Public Information Services
A nonpartisan department of the Minnesota House of Representatives, serving as the general information contact point for the House of Representatives.
Minnesota House of RepresentativesPublic Information Services 3
House Public Information Services
Information and OutreachPhotography
PublicationsTelevision
Minnesota House of RepresentativesPublic Information Services 4
Services we provide to the public: Session Weekly –
newsmagazine providing a summary of each week's events during session
Session Daily - online news service updated every day during session and when news from the House warrants
New Laws – online summaries of all new laws, vetoed bills and some proposals that did not pass into law during a given legislative session.
Legislative directories
Gavel-to-gavel live TV coverage of all House floor sessions, and select committee hearings/press conferences
Video and audio copies of House meetings
House meeting schedules
Press releases
Photos of House members and legislative activities.
Minnesota House of RepresentativesPublic Information Services 5
Services we promote via Twitter: Session Weekly –
newsmagazine providing a summary of each week's events during session
Session Daily - online news service updated every day during session and when news from the House warrants
New Laws – online summaries of all new laws, vetoed bills and some proposals that did not pass into law during a given legislative session.
Legislative directories
Gavel-to-gavel live TV coverage of all House floor sessions, and select committee hearings/ press conferences
Video and audio copies of House meetings
House meeting schedules
Press releases
Photos of House members and legislative activities.
Minnesota House of RepresentativesPublic Information Services 6
Public Information Services’ Twitter page
Minnesota House of RepresentativesPublic Information Services 7
Twitter timeline:
Late December 2008Page created but not publicly promoted
(“soft roll-out”)
Minnesota House of RepresentativesPublic Information Services 8
Twitter timeline:
Late December 2008Page created but not publicly promoted
(“soft roll-out”)
Jan. 6-April 13Items posted, but no public notification;
Internal testing of processes, such as URL
link creation, determining what items to
post, time demands on staff, etc…
Minnesota House of RepresentativesPublic Information Services 9
Twitter timeline:
April 13Evaluation of internal testing, and
fine-tuning what items to post:
Minnesota House of RepresentativesPublic Information Services 10
Twitter timeline:
April 13Evaluation of internal testing, and
fine-tuning what items to post: Session Daily headlines;
Minnesota House of RepresentativesPublic Information Services 11
Twitter timeline:
April 13Evaluation of internal testing, and
fine-tuning what items to post: Session Daily headlines; almost exclusively Public Information
Services-created and controlled content.
(Not a Twitter page for the entire House; promote as a Public Information Services Twitter page);
Minnesota House of RepresentativesPublic Information Services 12
Twitter timeline:
April 13Evaluation of internal testing, and
fine-tuning what items to post: Session Daily headlines; almost exclusively Public Information
Services-created and controlled content.
(Not a Twitter page for the entire House; promote as a Public Information Services Twitter page);
when Session Weekly goes online each week;
Minnesota House of RepresentativesPublic Information Services 13
Twitter timeline:
April 13Evaluation of internal testing, and
fine-tuning what items to post: Session Daily headlines; almost exclusively Public Information
Services-created and controlled content.
(Not a Twitter page for the entire House; promote as a Public Information Services Twitter page);
when Session Weekly goes online each week;
floor, committee and conference committee actions of significance;
Minnesota House of RepresentativesPublic Information Services 14
Twitter timeline:
April 13Evaluation of internal testing, and
fine-tuning what items to post: Session Daily headlines; almost exclusively Public Information
Services-created and controlled content.
(Not a Twitter page for the entire House; promote as a Public Information Services Twitter page);
when Session Weekly goes online each week;
floor, committee and conference committee actions of significance;
TV webcast schedules and changes;
Minnesota House of RepresentativesPublic Information Services 15
Twitter timeline:
April 13Evaluation of internal testing, and
fine-tuning what items to post: Session Daily headlines; almost exclusively Public Information
Services-created and controlled content.
(Not a Twitter page for the entire House; promote as a Public Information Services Twitter page);
when Session Weekly goes online each week;
floor, committee and conference committee actions of significance;
TV webcast schedules and changes; when photo slide shows go online
Minnesota House of RepresentativesPublic Information Services 16
Twitter timeline:
April 13Who posts Tweets?
Assistant Director/Editor
Publications Coordinator/Writer
Director (primarily TV or photo-related items; or if other publications staff are not available)
Assistant Editor
Minnesota House of RepresentativesPublic Information Services 17
Twitter timeline:
April 14Public press release and notification: E-mail to members and staff,
department listserv, and press corps list;
promote inclusion of promotional text on outgoing e-mails (i.e. “Follow House
Public Information Services postings at
www.twitter.com/MNHouseInfo”);
promotional text in on-air lower third TV graphic every ¼ hour;
promotional text on House webcast schedule page;
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Twitter timeline:
April 28
Evaluation after two weeks
Minnesota House of RepresentativesPublic Information Services 19
Twitter timeline:
April 14 23 Followers 55 Tweets
Minnesota House of RepresentativesPublic Information Services 20
Twitter timeline:
April 14 23 Followers 55 Tweets
November 13 667 Followers 350 Tweets
Other Web usage stats are ↑. . . but because of Twitter?
Minnesota House of RepresentativesPublic Information Services 21
Twitter timeline:
April 14 23 Followers 55 Tweets
November 13 667 Followers 350 Tweets
Other Web usage stats are ↑. . . but because of Twitter?
We do not “Follow” anyone
Minnesota House of RepresentativesPublic Information Services 22
Twitter Issues:
To Tweet or not to TweetOne-way communication:
generally no responding to
Inquiries (via @MNHouseInfo)
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Twitter Issues:
To Tweet or not to TweetOne-way communication:
generally no responding to
Inquiries (via @MNHouseInfo)
Late-breaking action for “wonks” Legislative action TV or webcast access
Minnesota House of RepresentativesPublic Information Services 24
Twitter Issues:
To Tweet or not to TweetOne-way communication:
generally no responding to
Inquiries (via @MNHouseInfo)
Late-breaking action for “wonks” Legislative action TV or webcast access
Editorial oversight Tweet about high-profile amendments,
but not others Urgency vs. big picture Proofing
Minnesota House of RepresentativesPublic Information Services 25
Twitter Issues:
To Tweet or not to Tweet
Err on the side of caution . . .
especially if you represent a
public entity
or a public official.
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Contact us:House Public Information
Services651-296-2146800-657-3550
175 State Office Building100 Rev. Dr. Martin Luther King
Jr. Blvd.St. Paul, MN 55155-1298
Minnesota House of RepresentativesPublic Information Services 27
Contact us:House Public Information
Services651-296-2146800-657-3550
175 State Office Building100 Rev. Dr. Martin Luther King
Jr. Blvd.St. Paul, MN 55155-1298
http://twitter.com/MNHouseInfo