Tools of PersuasionTools of Persuasion

Don’t believe anything you Don’t believe anything you read!read!

Different Tools of Different Tools of PersuasionPersuasion

NamecallingNamecalling StereotypingStereotyping BandwagonBandwagon Plain folksPlain folks Tabloid thinkingTabloid thinking Shock tactics/FearShock tactics/Fear Air and rebut the other side’s point of viewAir and rebut the other side’s point of view EndorsementEndorsement Intertextual ReferencesIntertextual References AssociationAssociation RepetitionRepetition

Name callingName calling

Applying a negative label to a Applying a negative label to a person, group, or ideaperson, group, or idea

Example: That man is a liar!Example: That man is a liar!

StereotypingStereotyping

Oversimplifying the image of a whole Oversimplifying the image of a whole groupgroup

Example: People from New York are Example: People from New York are rude.rude.

BandwagonBandwagon

Presenting an idea as right because a Presenting an idea as right because a majority of people believe itmajority of people believe it

Example: You should come to the Example: You should come to the party. Everyone will be there!party. Everyone will be there!

Plain FolksPlain Folks

Trying to show that the speaker is Trying to show that the speaker is just like everyone elsejust like everyone else

Example: I may be your boss, but I’m Example: I may be your boss, but I’m no different from you.no different from you.

Tabloid ThinkingTabloid Thinking

Putting people into stereotypical Putting people into stereotypical rolesroles

Example: Of course he likes football. Example: Of course he likes football. He’s a boy!He’s a boy!

Shock Tactics/FearShock Tactics/Fear

Scaring the audience into doing Scaring the audience into doing somethingsomething

Example: Time’s running out! Buy Example: Time’s running out! Buy now!now!

Air and Rebut the other side’s Air and Rebut the other side’s point of viewpoint of view

Restating an opposing viewpoint and Restating an opposing viewpoint and then showing why it is wrongthen showing why it is wrong

Example: She says we should quit. I Example: She says we should quit. I say she’s afraid.say she’s afraid.

EndorsementEndorsement

Using celebrities or experts to help Using celebrities or experts to help influence your decisioninfluence your decision

Example: Michael Jordan drinks Example: Michael Jordan drinks Gatorade which will improve your Gatorade which will improve your jumpshot!jumpshot!

Intertextual ReferencesIntertextual References

Using another reference that agrees Using another reference that agrees with your views or opinionswith your views or opinions

Example: Amur Leopards can look Example: Amur Leopards can look quite cute and sweet when they are quite cute and sweet when they are young, but they quickly grow into young, but they quickly grow into powerful animals. According to the powerful animals. According to the Jackson Zoological Society, an amur Jackson Zoological Society, an amur leopard can weigh between 50 and leopard can weigh between 50 and 80 pounds.80 pounds.

AssociationAssociation

Presenting a positive idea or feeling Presenting a positive idea or feeling to make you feel that way about to make you feel that way about something elsesomething else

Example: Our Do-It-Yourself tree Example: Our Do-It-Yourself tree house kit is as easy as counting to house kit is as easy as counting to three!three!

RepetitionRepetition

Repeats the information so you can Repeats the information so you can remember itremember it

Example: Who can you trust: Bill Example: Who can you trust: Bill Adams, because he can get the job Adams, because he can get the job done! Why can you trust Bill Adams? done! Why can you trust Bill Adams? Bill Adams can get the job done!Bill Adams can get the job done!