tools of engagement presenting and training in social media
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Tools of Engagement in Social Media for Training and PresentingTRANSCRIPT
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Tools of Engagement: Presenting and Training in a World of Social Media
**Audio: Listen over your computer speakers or dial in:
U.S.: 1 877 739-5903
Passcode: 472-580-298
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Q & A Type question here
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Join the conversation on
#ToolsEngage @TomBunzel
@GoToTraining
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Tom Bunzel Author & Presentation Expert
www.professorppt.com
@TomBunzel
Today’s Speakers
Michael Schmier VP of Research and Community
www.focus.com
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Tools of Engagement:
Make Training Presentations Part of
a Conversation
@TomBunzel
#ToolsEngage
Copyright 2010 Tom Bunzel All Rights Reserved
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The New Environment:
Socialnomics 2.0 • Facebook is now the 3rd largest
country in the world
• Facebook exceeds Google for weekly U.S. web traffic
• Social Media has become more popular online than porn
• -- Socialnomics by Erik Qualman
• www.socialnomics.net
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The Essence of Social Media: Value not Vanity
• The key to the “Groundswell”: Everyone counts
• Presenters no longer broadcast
• Audiences expect to participate – know and connect with you in an ongoing conversation
• Learn a set of tools that keep you connected and engaged
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Social Training Scenario: Law Firm 1. Prepare staff for topics using a blog –
engage in conversation 2. Stay connected online and with home
PC’s, smart phones/PDAs a) Send to Facebook Page for Legal Staff b) Create a hashtag for firm to filter
updates on Twitter – engage staff with questions and issues
c) Show firm social activities in Whrrl – engage on personal level
3. Invite to webinar about litigation issues– use social tools to promote via Facebook page
4. Post PowerPoint with narration on AuthorStream/YouTube – blog – to prepare for webinar (with hashtag on Twitter)
5. Cover training topic in Webinar using PowerPoint and Word docs – annotate with conference tools
6. Monitor backchannel on Twitter using hashtag
7. Archive webinar and use social tools to reach staff members who missed the event
8. Continue with Steps 1 & 2
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Harnessing the Twitter Backchannel – Creating a Buzz with “#” Hashtags
• Electronic commentary and chatter during and even in opposition to a presentation
• Need to be aware and harness the energy ▫ Survive the experience – adequate preparation ▫ Respond to the audience’s needs – master the
phenomenon ▫ Engage with the backchannel – use it for your own
purposes
• Monitor and even display the Backchannel during the presentation
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BackChannel Info and Resources
• Cliff Atkinson - www.backchannelbook.com
• Olivia Mitchell - http://speakingaboutpresenting.com/twitter/present-twitter-backchannel-ebook/
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Filter with Hashtags:
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Transcript: tweetdoc.org
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PDF Compilation
of Tweets
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Leveraging LinkedIn for Research and Referrals
• Fast growing business network - One user per second – and doubled this year
• LinkedIn is a professional resource – connect to contact list in Outlook
• Use Search to identify key contacts and potential audience
• Ask questions to dig deeper, meet and connect and build buzz and reputation
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Friending Facebook for Events
• Get a web page for an event – have your friends comment and “Like” and link
• Use the page for registration – describe event or webinar
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Create a Page for Your Organization
• A central area where you can communicate about the latest events and interact with students or colleagues
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Populate the Page
• Promote; tell people
• Post updates
• Add information
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New Facebook Page Features
• Notifications when fans interact with your page or posts
• A place to showcase photos along the top of your page
• A news feed for your page
• The ability to Like and post on other pages as your page
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Giving Your Anecdotes and Stories a Whrrl
• Personalize your presentation or training
• Localize by checking in
• Upload pictures from portable devices to create a story and connection
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Distributing Your Content Effectively – Sharing, Tags Mashability and Bookmarks
• Everything points and connects everywhere else
• Host once, display everywhere
• Everyone is a critic – comments are key
• How people tag and bookmark affect your brand and reputation
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ShareThis: Get Users to Distribute
Your Content
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Share This is a Program for “Mashing”
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Using Hosted Video in Blogs and Presentations for Social Content
• The groundwork for the Groundswell
• Create a channel in YouTube
• Embed the code in your blog
• “Blog your brains out”
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Embed Code from YouTube to Put
Video into a Blog Post
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New YouTube Feature: Embed Code
• Paste Link (in Email)
• Share to Blogger
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Get the Embed Code/HTML tab
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Painless Video with PowerPoint:
• Ask questions to stimulate discussion
• Use analogies and metaphors
• Use visuals to connect emotionally
• Pose problems that evoke understanding ▫ Refer and relate to
ongoing conversation online in blogs, social networks and email
• Let audience participate in discussion and solutions
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Strategies & Technologies For
Posting Training PowerPoint
Online (as Video)
• Make YouTube (or Vimeo), a central video repository • AuthorStream, a web-hosting site specifically for
PowerPoint presentations, hosting a presentation with embedded narration.
• Camtasia, a screen capture program capable of recording a live PowerPoint presentation with narration (and optional video of the presenter) and saving it various digital video formats that are web-friendly.
• GoToTraining, a web conferencing solution created specifically for training professionals -- lets you show a PowerPoint during an online event, and archive a digital video version for hosting online.
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Got Movie? Upload to YouTube
• AVI
• MOV
• WMV
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Access Your Channel (Account)
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Fill in Form
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Locate and Upload
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AuthorSTREAM Accepts Embedded
PowerPoint Narration
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DO NOT LINK Narration
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Present and Narrate
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Check Narration in SlideSorter –
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Upload to AuthorSTREAM
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Fill In Search Data (Meta Tags)
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Check Confirmation Screen
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Use URL and Embed Links Online
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Play in AuthorSTREAM or Send to
YouTube
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Converted Video in a YouTube Channel
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Camtasia – Captures PowerPoint with
Narration or Your Entire Screen
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Pre-Set or Custom Output Options
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Console for Screen Capture
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Add-In Directly in PowerPoint
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Push Record – Deliver Presentation
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Esc Out – Open in Editor
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Tweak Narration, Add Effects
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Set Zooms and Transitions
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Output in a Format for YouTube or DVD
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Record a Web Conference
• Citrix:
• GotoMeeting
• GoToWebinar
• GoToTraining
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Pre-Set Recording Options (Local or
Online Archive)
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Pay Attention to Audience View
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Make Sure SOMEONE Monitors
Recording
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GoToTraining – Comprehensive
Registration and Delivery Tools
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Use a Central Administration Center
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Maintain a Library of Content
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Present and Record – Save and
Distribute (Archive)
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Getting the Most out of Web Conferences and Webinars • Be creative and
have fun • Use chat, Q&A and
polling to foster participation
• Emphasize visuals to maintain attention
• Develop games, exercises and participation prior, during and subsequent to webinar
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Additional Resources
• TechSmith – Camtasia ▫ http://www.techsmith.com/camtasia.asp
• YouTube ▫ http://www.youtube.com/
• SlideShare ▫ http://www.slideshare.net/
• Citrix Online – www.gotomeeting.com • SlideRocket
▫ http://www.sliderocket.com ▫ AuthorStream
▫ http://www.authorstream.com ▫ Send6.com – hosting large files (video)
▫ http://www.send6.com
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Thank You
• Tom Bunzel:
http://www.professorppt.com
• tbunzel.blogspot.com (tech
and more)
http://www.professorppt.com/
ning_how.htm
“Tools of Engagement” on
Amazon
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