E N O U G HM O V E M E N T

E N O U G H M O V E M E N T . O R G

M A I N C O N T A C T : E N O U G H M O V E M E N T C O N T A C T @ G M A I L . C O M

T O O L K I T F O R A L L I E D O R G A N I Z A T I O N S

" D O N O T L O S E H E A R T" D O N O T L O S E H E A R TM Y F R I E N D S - W EM Y F R I E N D S - W EW E R E M A D E F O RW E R E M A D E F O RT H E S E T I M E S "T H E S E T I M E S "

- C P E S T E S- C P E S T E S

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W H YE N O U G H ?

W E A R E F E D U P . I T ’ S T I M ET O C O M E T O G E T H E R T OC H A N G E T H E N A R R A T I V EA N D C R E A T E O U R O W NF U T U R E .

Enough is the perfect sentiment

to use when drawing a line in the

sand with courage. It's sincere, yet

firm. It can be specific or all-

encompassing. It can mean

everything or nothing at the same

time. From "enough is enough"

to "I am enough", it perfectly

represents every brand and every

individual based on the way they

are inspired to adopt it.

Redevelop communityEmpower peopleEducate the massesCreate actionTake back our powerChange the tide

The time is now to step outbefore it's too late. We will dothat by joining forces to build anew community - a welcomingalliance with others that havehad Enough, and recognize thatthey ARE Enough; stretchingbeyond every issue and intoevery heart.

We've been given an opportunityto create MAJOR change:

As an organization, referencing“Enough" throughout your content willbe the most valuable way to align andcreate an impact. Not only will that helpbuild trust and draw new visitors to yourcontent, but it will create an even moreprofound statement regarding your rolein the development of a better future.

Being part of the Enough Movementmeans you’re inclusive, collaborative,and prepared to participate in bringingabout the positive change that we allknow is possible.

Please don’t change a thing yourorganization is already doing. However,a powerful way to build a greater senseof unity in the world is to weave theEnough concept or sentiment into yourorganization’s content and projects.With thousands of groups andorganizations and millions of individualsdoing the same, the simple repetition ofthe messaging will help drawnewcomers as well as create a familiarand trusted feeling of alignment.

Enough is Enough.

Representing the Enough Movement

Dear Friends,

We've had Enough.

"Do not lose heart my friends - we were made for these times"

We are banding together with organizations and individuals around the world to step forward andproclaim that we have had Enough. The message is simple. We are choosing to no longer stand for theradical narratives, corruption, regulations, tyranny and manipulation that our members and their familiesare being subjected to. We are ready to work harder than ever at building our solutions outside of thesystems that are holding us back and disrupting our happiness and livelihoods.

The time is now to step out before it's too late. We will do that by joining forces to build a new community- a welcoming alliance with others that have had Enough, and recognize that they ARE Enough;stretching beyond every issue and into every heart.

As we move into a new brighter and saner era, you'll start to recognize the "Enough" sentimentthroughout our messaging, content and media. This is an all encompassing representation for the needto build a new and better world.

We'd like to invite all of our members to join us in stepping out in saying Enough is Enough. If you shareour sentiment and recognize that YOU ARE Enough, start building the courage to represent it. Shareyour feelings with your friends and neighbors. Help others learn they are not alone.

We are optimistic about the future. We look forward to expanding our community, creating change, andbuilding a new system. We can't wait to journey alongside you.

Learn more about how you can join the Enough Movement at enoughmovement.org

Personal responsibility and moral accountability

I N T R O D U C I N G : T H E E N O U G H M O V E M E N T

Invite your members/audience/followers to join & representthe Enough Movement

Here's an example of a message to include in yournewsletter or communications:

Introduce new content or ideas with an “Enough” statement aligning with thepurpose of that actionBold the word Enough where it makes sense, or to add emphasis throughoutwritten contentCapitalize “Enough” throughout your content, so it stands out and is recognized as aproper noun

yellow: #FFDE59

CMYK: 68 62 61 57 | Charcoal: #545454 | Font: Playfair Display

Spreading the word (literally)The best way to represent the Enough movement is simply use the word"Enough" throughout your content.

Here are some suggestions for how to help:

Messaging- Reoccurring theme in speeches and presentations- Activating the theme through all conversations- Songs, poems and videos

Digital- Memes- Profile badges- Major launch blackout initiative- Hashtag campaign

Attention- Thought Leader and Hero support- Theme interwoven into messaging for all issues- Celebrity endorsement

Physical- Yard signs- T-shirts & gear- Stickers- Commercials, billboards, etc.

Leverage the Enough Branding

Hashtag campaign - share your #enoughisenough storiesShare and send to your followers, subscribersTag @e.n.o.u.g.h.movement on Instagram in your posts

The Yellow Band Project is a way for organizations, businesses and people to represent theEnough movement.

A yellow stripe on your website, door, front desk, or even your wrist will showcase your alliancewith the Enough Movement. It tells people that your business and your employees are beingmanaged with a more accepting, logical, and people-first mentality. It says you will notdiscriminate based on any irrational forced-compliance.

What’s even better, by participating in the Yellow Band Project, you’re promising to be a part ofbuilding a better future.

Sign up your business and take the pledge by sharing your #yellowbandproject#enoughmovement photos on social media, and don't forget to tag us.

T H E Y E L L O W B A N D P R O J E C TT H E Y E L L O W B A N D P R O J E C T

REDEVELOP THE COMMUNITY

EMPOWER THE PEOPLE

EDUCATE THE MASSES

CREATE THE ACTION

TAKE BACK OUR POWER

CHANGE THE TIDE

Phase 3The

Revolution

It's time tocreate real,global,change

Phase 1The

Movement

Phase 2The Rhetoric

By joining with us, the Enough Movement will show the world that we are far bigger thananyone ever imagined. They cannot control us anymore, for we are the ones in control.

Building unity in the world by joining the Enough Movement is a commitment to findingsolutions for a better world. It’s listening, respecting, developing connections, trustingrelationships and supporting each other's efforts when possible.

“So powerful is the light of Unity, it can illuminate the Whole Earth” Baha u’llah

Enough.Enough.