Tonya Oaks Smith#psuweb13 http://www.flickr.com/photos/5084713

1@N05/4693243571/

These Are Not The Droids

You’re Looking ForMaking Social Media More

Human

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

What is a human?

#psuweb13 http://www.youtube.com/watch?v=YWNPeNEvMN4

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

What do others think?

http://www.flickr.com/photos/elliotjo/2777611718/#psuweb13

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

What is a human?

http://www.flickr.com/photos/96601789@N00/2394663481#psuweb13

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

What do we think?

http://www.flickr.com/photos/elliotjo/2777611718/#psuweb13

@marleysmom by @radiofreegeorgy

@marleysmom

• http://www.flickr.com/photos/hewebne/8581156870/in/set-72157633059736963/

#psuweb13

•Communications director at the UALR William H. Bowen School of Law

•Worked as a reporter, internal comm for private company, for central communications, and the law school

•Board member for Higher Education Web Professionals

#shoes#positivity

These are not

the droids you’re looking

for...• http://www.flickr.com/photos/atmosttv/7014377287/#psuweb13

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

What will we learn?

#psuweb13

• Define and compare interpersonal and mass media

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

What will we learn?

#psuweb13

• Define and compare interpersonal and mass media

• Discover relevant interpersonal rules for social media communication

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

What will we learn?

#psuweb13

• Define and compare interpersonal and mass media

• Discover relevant interpersonal rules for social media communication

• Process best practices for social media

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

What will we learn?

#psuweb13

• Define and compare interpersonal and mass media

• Discover relevant interpersonal rules for social media communication

• Process best practices for social media

• Set goals with a communication plan focused on both strategies and tactics

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

What will we learn?

#psuweb13

• Define and compare interpersonal and mass media

• Discover relevant interpersonal rules for social media communication

• Process best practices for social media

• Set goals with a communication plan focused on both strategies and tactics

•Determine the best ways to drive engagement with real humans 

Who are you?

http://www.flickr.com/photos/highedweb/2922852848/in/photostream#psuweb13

And why are you here?

http://www.flickr.com/photos/highedweb/5090342543/in/photostream#psuweb13

*activity break*

http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html#psuweb13

Section 1

#psuweb13

Interpersonal

vs. mass communic

ation

#psuweb13

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Interpersonal communication

http://www.flickr.com/photos/hewebne/8579845715/in/set-72157633063526748#psuweb13

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Mass communication

http://www.flickr.com/photos/40893278@N06/6041890351/#psuweb13

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Social media?

http://www.flickr.com/photos/hewebne/8580945712/in/set-72157633063526748#psuweb13

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

#humanity

#psuweb13

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Getting to know your org

http://www.flickr.com/photos/ianmain/12744620/#psuweb13

Think about your

organization’s

mission, vision, core

values. Where is

the humannes

s?#psuweb13

*activity break*

http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html#psuweb13

Section 2

#psuweb13

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

So what are our rules?

#psuweb13 http://www.flickr.com/photos/djbrady/1205847589/

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Set boundaries

#psuweb13

The best way to find out if you can trust somebody is to trust them.

- Ernest Hemingway

#psuweb13

Attend to face

#psuweb13

I think you still have no idea the effect you can have.

- Suzanne Collins

#psuweb13

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Interrupt sometimes

#psuweb13 http://www.flickr.com/photos/zoot42/2526993321/

The river is everywhere.

- Herman Hesse

#psuweb13

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Share care

#psuweb13

Through the Thou, a person becomes I.

- Martin Buber

#psuweb13

Think about these

rules. We follow

them well in person,

right? Have you

seen examples of them in social media?

#psuweb13

*activity break*

http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html#psuweb13

Section 3

#psuweb13

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Strategy... Or the ultimate

chance to be human

#psuweb13 http://www.flickr.com/photos/bearseye/7929020134/

Bah.

#psuweb13

There’s Life Beyond the Four-Year University

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

I suggest a new strategy, R2: Let the Wookie win.

- C-3PO

#psuweb13

There’s Life Beyond the Four-Year University

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Our greatness lies not so much in being able to remake the world as being able to remake ourselves.

- Mahatma Ghandi

#psuweb13

My ally is the Force, and a powerful ally it is. Life creates it, makes it grow. Its energy surrounds us, binds us. Luminous beings are we, not this crude matter. You must feel the Force flow around you.

- Yoda

#psuweb13

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

What composes our plan?

#psuweb13 http://www.flickr.com/photos/jim-in-times-square/68664091/

#OMGWTFBBQ strategy?!

http://www.flickr.com/photos/7345228@N03/2604691971/#psuweb13

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Objectives

#psuweb13 http://www.flickr.com/photos/willowpoppy/6613082663/

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Audiences

#psuweb13 http://www.flickr.com/photos/thinkmedialabs/6176869823/

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Action

#psuweb13 http://www.flickr.com/photos/birdsbarbershop/6893807298/

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Benefits

#psuweb13

+

•Shari Erwin, Aaron Rester, and Tonya Oaks Smith

Evaluation

#psuweb13 http://www.flickr.com/photos/59654451@N02/5468569076/

Section 4

#psuweb13

Human goals

http://www.flickr.com/photos/gingerbugjones/413135185/#psuweb13

Be real

#psuweb13

Be accurate

#psuweb13

Be respectful

#psuweb13 http://www.time.com/time/photoessays/10questions/0,30255,1966496,00.html

Be positive

#psuweb13

Be a listener

http://www.flickr.com/photos/hewebne/8579846277/#psuweb13

Section 5

#psuweb13

Wrapping it up

#psuweb13

You be a human.

S/O @plautmaayan#psuweb13

Marley photo by @bootsmc#dolesswrong S/O @bpmore and @carriehphillips

It all comes down to this...

#psuweb13

Get with me...

Tonya Oaks Smithtosmith@ualr.edu@marleysmom501.324.9896

Through the Thou, a person becomes I.#psuweb13