tony peacock research risk2
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A social licence to research:
understanding community
sentiment
Tony Peacock
What is a Social Licence?
You dont get your social license bygoing to a government ministry andmaking an application or simplypaying a fee It requires far morethan money to truly become part ofthe communities in which youoperate.
- Pierre Lassonde, President of Newmont Mining Corporation.
Licence is the noun and license is the verb. In American English, however, thenoun is spelled license. To remember the spellings, think ofadvice (noun) andadvise (verb).
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What is a Social Licence?
The term is most often associated withmining;
But applies equally well for research. Think:
Animal welfare;
Genetic engineering; Human experimentation; When your perennial equals my weed.
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0
50
100
150
200
250
1927
1931
1935
1939
1943
1947
1951
1955
1959
1963
1967
1971
1975
1979
1983
1987
1991
1995
1999
2003
2007
Year
Rabbitabundance
Rabbit density limit for
biodiversity gains
Koonamore and Witchitie
Belton
Gum Creek
Yanyanna
Myxomatosis
Rabbit fleas RHD
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Arrival: 1859
Thomas Austin ofBarwon Park,Geelong:
"The introduction of afew rabbits could do
little harm and mightprovide a touch ofhome, in addition to aspot of hunting."
24 grey rabbits;
five hares;
72 partridges;
some sparrows
The Fight
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A long science tradition
The Impact
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Imagine our land.Imagine our land.
Imagine our land.Imagine our land.
Without RHDWithout RHD
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Imagine our land.Imagine our land.
Without myxoWithout myxo
Imagine our land.Imagine our land.
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0
50
100
150
200
250
1927
1931
1935
1939
1943
1947
1951
1955
1959
1963
1967
1971
1975
1979
1983
1987
1991
1995
1999
2003
2007
Year
Rabbitabundance
Rabbit density limit forbiodiversity gains
Koonamore and Witchitie
Belton
Gum Creek
Yanyanna
Myxomatosis
Rabbit fleas RHD
A babyA babyRabbitRabbit
With eyes full of pusWith eyes full of pus
This is the workThis is the work
Of scientific usOf scientific us
Spike MilliganSpike Milligan
The Comeback
0
50
100
150
200
250
300
350
400450
500
M
ar-93
M
ar-94
M
ar-95
M
ar-96
M
ar-97
M
ar-98
M
ar-99
M
ar-00
M
ar-01
M
ar-02
M
ar-03
M
ar-04
M
ar-05
M
ar-06
Quarter
Rabbits/100km
Fox baiting
No Baiting
http://www.wildaboutbritain.co.uk/rabbithttp://www.wildaboutbritain.co.uk/rabbithttp://www.wildaboutbritain.co.uk/rabbit -
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What wed like to do
Designer Bugs
April 2002
Four years ago a team of Australian scientists, attempting to
create a genetically engineered virus to combat common pests,
stumbled across a mechanism that could potentially increase the
killing power of a host of human diseases. Their findings,
published last year amid great controversy, bring to the fore a
question of increasing urgency: Might technologies intended to
improve the world provide terrorists and rogue nations with the
means to build the ultimate bio-weapon?
by Jon Cohen
Designer Bugs
April 2002
8450 words later..
Knowing the mousepox data, scientists can now work on
fashioning vaccines and drugs to combat an enhanced
version of smallpox, should it ever surface as a weapon.
The experiment also crucially raised our awareness of the
threats posed by designer bugs and garden-variety
pathogens alike. On balance, then, the publication of the
mousepox data and the intense discussions surrounding
it have in all likelihood made the world a safer place.
by Jon Cohen
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Opinion-based;Often provocative;
Often fun;
Living media release =
we media
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Not science communication:
people communication
Nuts and bolts Typepad - $150 a year, WYSIWYG software;
Probably 500+ words average;
One a week @ 1.5 hrs; rarely consult;
Always have a photo;
Takes time to build audience;
Important reference point for mainstreammedia, CRC participants and Ministers Office;
Would like to add Feral Talkbackpodcast.
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Outcomes High mainstream media profile: 60
Minutes; BBC London; BBC Wales;CBC The Current;
Savannah Cat story was covered by
mainstream for 3 months (2008); Detecting changed perception of rabbitsas a problem (not certain). Strongfunding support for proposed rabbitstrategy (>$1.5 million 2009).
Raising the profile of rabbits
150-year anniversary. Rabbiting On. Oral history competion
with wildlife holiday prize.
Easter Bilby Campaign (TBC).
RabbitScan.net.au Mapping exercisewith emphasis on younger people.
CSIRO benign virusjournal publicity.
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What are Australia's worst pests?
Percentage of respondents agreeing
DeerWild horses (brumbies)
Wild donkeysSparrows
OtherRed-eared slider turtle
BuffaloTilapia
CockatoosCamels
KangaroosCrows
DingoesMosquito fish (gambusia)
Feral goatsIntroduced pigeons
StarlingsIntroduced mice
Wild dogsIntroduced rats
Indian Mynah birdsFoxes
Feral pigs
CarpWild rabbits
Feral catsCane toads
0 20 40 60 80
Public perceptions of pests
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Weekending
Top five pests (4-week period)
1 2 3 4 5
13/04/2008 Cane toads Feral cats Wild rabbits Carp Feral pigs20/04/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs27/04/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs
4/05/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs11/05/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs18/05/2008 Cane toads Feral cats Carp Feral pigs Wild rabbits25/05/2008 Cane toads Feral cats Carp Feral pigs Foxes1/06/2008 Cane toads Feral cats Carp Feral pigs Foxes8/06/2008 Cane toads Feral cats Carp Feral pigs Foxes6/07/2008 Cane toads Feral cats Carp Foxes Feral pigs
13/07/2008 Cane toads Feral cats Carp Foxes Feral pigs20/07/2008 Cane toads Feral cats Carp Foxes Feral pigs27/07/2008 Cane toads Feral cats Carp Foxes Feral pigs3/08/2008 Cane toads Feral cats Carp Foxes Feral pigs
10/08/2008 Cane toads Feral cats Carp Foxes Feral pigs17/08/2008 Cane toads Feral cats Carp Foxes Feral pigs24/08/2008 Cane toads Feral cats Carp Foxes Feral pigs31/08/2008 Cane toads Feral cats Carp Foxes Feral pigs7/09/2008 Cane toads Feral cats Carp Foxes Feral pigs
14/09/2008 Cane toads Feral cats Carp Foxes Feral pigs21/09/2008 Cane toads Feral cats Carp Foxes Feral pigs28/09/2008 Cane toads Feral cats Carp Foxes Feral pigs5/10/2008 Cane toads Feral cats Carp Foxes Feral pigs
12/10/2008 Cane toads Feral cats Carp Foxes Feral pigs
19/10/2008 Cane toads Feral cats Carp Wild rabbits Foxes26/10/2008 Cane toads Feral cats Carp Wild rabbits Foxes2/11/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs9/11/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs
16/11/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs23/11/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs30/11/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs7/12/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs
14/12/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs
21/12/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs28/12/2008 Cane toads Feral cats Carp Wild rabbits Feral pigs4/01/2009 Cane toads Feral cats Carp Wild rabbits Feral pigs
11/01/2009 Cane toads Feral cats Carp Wild rabbits Feral pigs18/01/2009 Cane toads Feral cats Carp Wild rabbits Feral pigs25/01/2009 Cane toads Feral cats Wild rabbits Carp Feral pigs8/02/2009 Cane toads Feral cats Wild rabbits Carp Feral pigs
15/02/2009 Cane toads Feral cats Wild rabbits Carp Feral pigs22/02/2009 Cane toads Feral cats Wild rabbits Carp Feral pigs1/03/2009 Cane toads Feral cats Wild rabbits Carp Feral pigs8/03/2009 Cane toads Feral cats Wild rabbits Carp Feral pigs
15/03/2009 Cane toads Feral cats Wild rabbits Carp Feral pigs22/03/2009 Cane toads Feral cats Wild rabbits Carp Feral pigs29/03/2009 Cane toads Feral cats Wild rabbits Carp Feral pigs5/04/2009 Cane toads Feral cats Wild rabbits Carp Foxes
12/04/2009 Cane toads Feral cats Wild rabbits Carp Foxes19/04/2009 Cane toads Feral cats Wild rabbits Foxes Carp
26/04/2009 Cane toads Feral cats Wild rabbits Foxes Carp
Rabbiting On
BilbyRabbitScan
Discussion
The Profit Motive
Growth genes versus environment genesversus human health? Does it make adifference?