toni, molokai swim publicity report oct 2017
TRANSCRIPT
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Toni Enderli, O7 Molokai swimpublicity report as at 5 October 2017
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Molokai swim media release
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Publicity wins
• Print• Online• Broadcast
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Broadcast winsToni’s O7/Molokai swim featured on
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Print winsCape Argus pg 1 (AM Edition)
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Print winsCape Argus (Late Final)
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Print winsCape Argus (Late Final)
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Print winsCape Argus (AM Edition)
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Print winsTygerburger (Milnerton)
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Print winsTygerburger (Table View)
Kindly note:
This article appeared in the following Tygerburger publications across the country: • Table View• Milnerton
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Online winskfm.co.za
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Online winsLeadsa.co.za
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Online winsCapetalk.co.za
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Online winsPippa Hudson & Cape Talk Facebook posts
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Online wins702.co.za
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Online winsCTLive.info
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Online winsIol.co.za
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Online winsEndurohub.co.za
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Online winsgoodthingsguy.com
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Online winsExpresso Show YouTube channel
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Online winsSABC Digital News YouTube channel
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Online winsAmanzimag.co.za
Article and references appeared on the following links on the website:• http://amanzimag.co.za/category/open-water-swimming/
• http://amanzimag.co.za/category/swimming/• http://amanzimag.co.za/sa-businessman-takes-on-oceans-7/
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Print HighlightsCape Argus – front page
Leap Communications achieved front page of the Cape Argus -an outstanding achievement!
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Broadcast HighlightsSABC News – TV clip
Leap Communications secured an interview with SABC News. Click here to view the TV clip. Note: the
story wascarried on in English, Afrikaans and African
vernacular news bulletins
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Broadcast HighlightsExpresso Morning Show – TV clip
Leap Communications secured an interview with Expresso Morning Show. Click here to
view the TV clip
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Broadcast HighlightsCape Talk – radio clip
Leap Communications secured an interview with Pippa Hudson on Cape Talk. Click here to listen to the clip
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PR and publicity
Publicity report
Publicity achieved as at 5 October, 2017:
Total AVE (Space value achieved): R1 213 801,19Total PR (x3) value: R3 641 403,57
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Newsclip media monitoring reports
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PR – added value and upcoming
• Radio Interview with Voice of the Cape – 4 October, 10:20am, live, discussing the Molokai
swim and the benefits of swimming (not included in the PR report yet)
• TV Interview with Die Groot Ontbyt, Kyknet – 28 September, to air later in October 2017
• Telephonic interview with Crush Online Magazine – 3 October, to feature on their platforms
in October
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Social media – added value
Posted and promoted on Leap Communications Facebook page1 751 people reached – 263 post reactions
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Social media – added value
Posted on Leap Communications Facebook page3 164 people reached, 146 post reactions
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Social media – added value
Shared to Leap Communications Facebook page
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Social media – added value
Shared to Leap Communications Facebook page
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Social media – added value
Shared to Leap Communications Facebook page
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Social media – added value
Shared to Leap Communications Facebook page
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Social media – added value
Shared to Leap Communications Facebook page
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Congratulations on anothersuccessful swim!