tomtom open interfaces - european commissionrob van den berg, 15/6/2010 ©tomtom international b.v....
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rob van den bergTomTom Automotive
©TomTom International B.V.
TomTom Open InterfacesOpen in-vehicle systems
rob van den berg, 15/6/2010 ©TomTom International B.V.2
Topics
TomTom Automotive– More than Portable Navigation
Changing the value Chain– Offering more for the customer
TomTom's product vision– Standard interfaces
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TomTom Automotive:
Our approach and product offering
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Vehicle market segment
EU Vehiclesales persegment
Embedded navigation fitment rate
A/B C1 C2 D1 D2 E1 E2
5,000,000
2,500,000
0
100%
50%
0%
Source: SBD. 2006
TomTom products open up the volume car opportunity
• Low penetration rates in volume cars, step change in take rates• Two challenges to overcome:
- lower price & create an everyday travel companion
Segments thathave the greatestgrowth potential
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TomTom has a solid Automotive Approach
• Focus on the best navigation and services experience for volume cars
• Offer far more than just a product
• Apply automotive standard design
• Leverage largest in-car community
• Design and validate to automotive quality standards
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Navigation 1.0
Navigation 2.0
Navigation 3.0
Reference Design
Display / PCB / NavCore Software
ARM9 ARM11
No Connectivity
Wide area connectivity
2009 2010 2011
Radio Navigation Head Unit
Radio Navigation Head Unit
Display-based Navigaton
Display-based Navigaton
DockableNavigation Module
DockableNavigation Module
CarLink PND Connected to car
CarLink PND Connected to car
Automotive Product Portfolio
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Blue&Me TomTom is an integration between Fiat’s Blue&Me system and the latest TomTom GO PND
Fiat – TomTom Partnership:TT PND introduced in “Blue&Me TomTom”
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Changing Value Chains
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Automotive Value Chain
Tier-2Tier-2
Tier-1Tier-1
OEMOEM
DealerDealer
End userEnd user
Big projects Monolithic systems Little user focus Difficult for
innovation
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Changing the value chain
DealerDealer
End userEnd user
Tier-2Tier-2TomTomTomTom Tier-1Tier-1
OEMOEM
Partner vs Supplier More incentive for
cooperation Smaller organisation User Focus Allows for innovation
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Implications for Systems Development
• Systems will be assembled instead of build– Standardisation in components;– Standardisation in interfaces;
• Systems can (will) evolve during their life time– New features become available to users– Retrofit systems with societal services (e.g. road pricing)
• Systems Development will become more Agile– Shorter projects– V-model not feasible for user-centric services
Open Systems
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TomTom's vision on Openness
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TomTom's Open Interfaces
• TomTom is developing open interfaces to support open systems:
• Based on standard interconnects:– USB– Bluetooth– TCP/IP
• Can run on low-end hardware
• Currently available as SDK for SPITS partners,– Plans are to open source the technology
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TomTom Openness Interfaces
• Remote Display– Display remote device on the car's head unit– aka Terminal Mode
• User Interface server– display user interface components from foreign apps/devices
• Functional Interfaces– Allow remote apps/devices to access TomTom functionality
• Location lookup• Route guidance• Settings• Authentication• ...
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Assembling a system
CPU RAM Flash
CPU RAM
Flash
FM/AM DAB DSP
AMP
5V 12V
HOST/DEVICE
CANGPRS GPSECU
ARM9 RAM Flash
Remote Display (bitmap display)TouchAudio
Remote Display (bitmap display)Touch
Audio
NaviBoxAndroidNaviStick
iPodMass
StorageUMTS Phone
RearView Central switch
KeysSteering
GPS
Miniaturized computerPlatform Module
Bluetooth
NaviCard?
CE Radio
Secure processor
NFC
WifiJava/Osgi CVIS stick
ECO/ADAS stick
Cluster display
Questions & Remarks