1

Simplicity

Decline of Deference

Breaks on Green Consumerism

Resources are the New Luxury

Advancement of Discretionary Thrift

A Background of Authenticity

Focus of the Boardroom and

Assault on pleasure

Sense of Security

Speeding up Mercurial

Consumption

Dominance of Simplicity

2

Advance of Discretionary Thrift

Even those that don’t economise are pursing a more wholesome and less wasteful life (Flatter & Wilmot 2009)

Make sure that your offer isn’t overtly indulgent. Even where the money is available consumers are self-censoring. They want to travel so make them feel good about it. (Flatters & Wilmot 2009)

3

Focus on the Boardroom and Assault on Pleasure

Shower ratherthan bath

Lower at-hometemperature

Generate your ownelectricity

Cut carjourneys

Walk to school

Choose smallercars

Avoid planes for short journeys

Use local shops –rather than drivingto a supermarket

Buy second-handfurniture

Blend your ownbaby food

Get DVDs fromthe library

Clean your homewith lemon juice

Give timerather than

gifts

“Think beforeyou print”

Use rollers – ratherthan paper towels

Limit use ofair fresheners

Holiday‘ethically’

Buy second-hand clothes

Holiday nearerhome

Use unbleachedsheets

Assault on Pleasure

What do Reno, Orlando and Las Vegas have in common? To some pockets of the federal government, they just seem like too much fun. Instead, employees at some big agencies, like the U.S. Department of Agriculture, are being encouraged to host meetings in more buttoned-down places such as St. Louis, Milwaukee or Denver. When a conference planner for MGM Mirage's New York-New York Hotel & Casino in Las Vegas tried to book a conference with the Federal Bureau of Investigation, she received a polite refusal. The Department of Justice "decided conference[s] are not to be held in cities that are vacation destinations/spa/resort/gambling (Audi 2009)

4

Decline of Deference

Public respect for public institutions has being declining for decades. In times of economic downturn, although the media highlight excessive consumption of political leaders, whether it is British or New Zealand MP’s expenses, we also grasp that government as an institution helps people and countries whether it is the New Deal of the 1930’s or other government programmes to restore public faith or to provide a safety net or create jobs. Therefore the decline of deference as as driver slows down or the brakes are applied.

5

Speeding up of Mercurial Consumption

Tourists also have become canny at searching for bargains which economists call mercurial consumption, whether it is using price comparison software, or grabbing last minute offers from websites such as www.grabaseat.co.nz which offer last minute air travel deals to New Zealand consumers, or www.5pm.co.uk which offers diners the chance of discounted meals after 5pm that evening. Technology and social media network enabled purchasing strategies, further accelerate this trend of mercurial consumption. (Yeoman 2010)

6

A Sense of Security

“So when you think you’re innocently eating a little bar snack, you’re actually ingesting potentially deadly bacteria from about 39 soiled handed strangers.”

When Polly Came Along (2004)

7

Resources are the New LuxuryIn 2350, New Zealand is a place with a dystopian society and the consumption of resources is managed and maintained in equilibrium by the simple expedient of demanding the death of everyone upon reaching the age of 30, thus avoiding the issue of overpopulation. Auckland, the nation's domed capital city is a hedonistic adventure ground with casinos, lap dancing establishments and luxury hotels. Eco tourism holidays to the Abel Tasman National Park and Milford Sound are now a visit to the holodeck. Food and wine tourism is recreated using molecules from the memory bank of the cities Replicator. The city has constructed a range of indoor sporting venues that create an authentic experience whether it is a round of golf or surfing. Auckland is certainly a super city So, are places with natural resources the new luxury? Dr Ian Yeoman explains (Yeoman 2009).

8

Dominance of Simplicity

Why 100% is important for the future

9

Breaks on Green Consumerism

Green offerings may struggle in the recession as consumers bypass expensive eco products or trade down for alternatives (Flatters & Wilmot 2009)

10

A Background of AuthenticityA tourism experience that is and rooted in: •Ethical •Natural•Honest•Simple•Beautiful•Rooted•Human

Yeoman (2008)Hay vacations at stoney creek farm (New York Times)