tom saxton, plug in america

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Increasing Increasing Electric Electric Vehicle Sales Vehicle Sales Tom Saxton Tom Saxton Chief Science Officer, Plug In America Chief Science Officer, Plug In America

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Selling More Electric Vehicles concurrent session at the EV Roadmap 6 conference, July 31st, 2013, Portland, OR

TRANSCRIPT

Page 1: Tom Saxton, Plug In America

Increasing Electric Increasing Electric Vehicle SalesVehicle Sales

Tom SaxtonTom SaxtonChief Science Officer, Plug In AmericaChief Science Officer, Plug In America

Page 2: Tom Saxton, Plug In America

Consumer Inexperience & Apathy

Dealer Inexperience & Apathy

Automaker Barriers to EV Deployment

Barriers to EV SalesBarriers to EV Sales

Page 3: Tom Saxton, Plug In America

To increase electricTo increase electricvehicles sales we vehicles sales we

justjustneed to have need to have consumersconsumers

understand 3 understand 3 things…things…

Page 4: Tom Saxton, Plug In America

EVs are FunEVs are Fun

Page 5: Tom Saxton, Plug In America

EVs are ConvenientEVs are Convenient

Page 6: Tom Saxton, Plug In America

EVs are Cheap to EVs are Cheap to FuelFuel

Page 7: Tom Saxton, Plug In America

Plug In AmericaPlug In America

Page 8: Tom Saxton, Plug In America

National Plug In National Plug In DayDaySeptember 28-29, 2013September 28-29, 2013

Page 9: Tom Saxton, Plug In America

Plug In @ WorkPlug In @ Worka Plug In America Initiativea Plug In America Initiative

Page 10: Tom Saxton, Plug In America

Plug In Vehicle Plug In Vehicle GuideGuidePlug In America’s Annual PublicationPlug In America’s Annual Publication

Page 11: Tom Saxton, Plug In America

EV Charging EV Charging ResearchResearchPlug In America Study - May, 2012Plug In America Study - May, 2012

Page 12: Tom Saxton, Plug In America

EV Battery EV Battery ResearchResearchReal World Driver Experience with Battery LongevityReal World Driver Experience with Battery Longevity

Page 13: Tom Saxton, Plug In America

ResourcesResources