tom mcmanus

cD/art+technology

case stuDIes

samsung camPaIgn

cD/aD/cW

Reaching the affluent consumer with products that match their needs and lifestyle.

samsung camPaIgn / PrInt

samsung camPaIgn / PrInt

samsung camPaIgn / PrInt

samsung camPaIgn / tV

samsung JumBotron hIJacKIng ProJect

cD/aD/cW

Samsung gave fans a chance to rant by giving them a voice, over Jumbotrons all across America at NFL stadiums.

One in every 10 people who saw the banner interacted with it. The website received over 1.3 million hits in the first 7 weeks, along with 5,757 submissions.

Shortlisted at Cannes but the jury didn’t give it Gold. Hey judges, I thought only horses slept standing up!

samsung JumBotron hIJacKIng ProJect

cD/aD/cW

Samsung gave fans a chance to rant by giving them a voice, over Jumbotrons all across America at NFL stadiums.

One in every 10 people who saw the banner interacted with it. The website received over 1.3 million hits in the first 7 weeks, along with 5,757 submissions.

Shortlisted at Cannes but the jury didn’t give it Gold. Hey judges, I thought only horses slept standing up!

samsung JumBotron hIJacKIng ProJect

samsung JumBotron hIJacKIng ProJect

samsung JumBotron hIJacKIng ProJect

PruDentIal ‘sos’ camPaIgn

cD/aD/cW

After the financial crash there was a flight to quality. Prudential was there for plan sponsor’s 401(K)s. We could help them navigate in an uncertain world. Prudential was one of the few financial companies that could actually run this advertising. If not the only one.

PruDentIal ‘sos’ camPaIgn / Print

PruDentIal ‘sos’ camPaIgn / microsite

PruDentIal ‘sos’ camPaIgn / tV

aBsolut VoDKa camPaIgn

aD/cW

People are actually paying money for my Absolut Vodka ads on eBay. ‘Absolut Wonderland’ is going for a whopping $32. You can’t make this stuff up.

aBsolut VoDKa camPaIgn

aBsolut VoDKa camPaIgn

aBsolut VoDKa camPaIgn

TO See THe ReST OF mY PORTFOLIO GO TO

Tommcmanus.com