My concept entails the brand Tom Ford and his private blend fragrance collection. The proposed idea is to create live installation from a selection of the 12-fragrance collection. Each fragrance transports you to a different world, creating a different mood and sensuality the way Ford intended. Only 5 have been selected to height-en the experience and create a memorable encounter without being overwhelmed by a large-scale production.

The different scents selected, Jasmine Rouge, Azure Lime, Tabacco Vanille, Noir de Noir and Tuscan Leather, will de developed into a live installation rooms, which will personify the different perfumes. The different rooms create an entirely unique world in which the scent derives and the formation of how Tom Ford himself wanted everyone to feel. Each room will have live models representing the atmosphere and ambiance of the scene depicted.

Jasmine Rouge has conations of Indian association and the sensuality of women. The room created will be an Indian boudoir, in which a center fountain will pour the perfume. Allowing the public to lock the memory of the exhibition with scent.The audience is targeted towards old, industry and young people however due some of its racy and suggestive content it would be unsuitable for children.

Azure Lime has a tsar and Russian associations. The room created will be large-scale ice sculpted installation; the ceiling will be draped with diamonds and the room floor draped in furs. The back wall will have a projection of the scent’s adver-tisements and the characters in the room will be lavish in tsar jewel colours and furs.

Tabbocco Vanille is a masculine fragrance and connects in the mind an old attitude to masculinity. Smoking rooms, cigars and whiskey.

Noir de Noir, a French inspired fragrance is strong sexual and rough. The installa-tion takes the French inspired notion and sends you to the back streets of Paris to see the midnight beauties.

Tuscan Leather is a macho scent. One enters a room of power, ego and arrogance and women are merely objects to the superior sex

The installations created will be very strong and create a personal involvement as you walk through the scenes you feel encompassed to the exhibition and not just an on looker, which is something that one can take home, a strong impression of how the spaces effected them.

Concept Idea/Development

Azure Lime

Jasmin Rouge

Tabacco Vanille

Tuscan Leather

Noir de Noir

Venue: Warehouse 038 Knightsbridge

Budget