UI/ UX Visual Designer. Self confessed

cycling, coffee & cake addict. Experienced

UX, UI and Visual designer with supporting

development expertise. Marrying together

flawless design with responsive, semantic,

hand-written code. I specialise in Visual and

Interaction design with a deep understanding

of how to create excellent User Experiences.

tomedwardlane.co.ukUX/UI Designer

TOM EDWARD LANE

Comics/ Graphic novelsTravellingCyclingCooking

INTERESTS

Axure/ InVision/ FlintoAbobe Creative Cloud SuitePhotoshopIllustratorAdobe XDSketchSASSHTML & CSS

TECH & SOFTWARE

User interfacesPrototypingInteraction designWireframingBrand & IdentityResponsive DesignAccessibilityBranding and Identity

SKILLS

2015 - 2016

Senior UI/ UX Designer Three

Working across two agile ‘micro-teams’ to deliver

exceptional user experience on Three’s website

coverage checker and mobile app. Using tools

and techniques such as treejack, card sorting,

prototyping ensuring a focus was on the users

needs always

2014 - 2015

Senior UI/ UX DesignerCarphone Warehouse

Main projects included the delivery of brand

updates to the Carphone Warehouse Mobile

website to align and update with the otherwise

established brand of the desktop site after seeing

a trend in mobile usage. On top of this I was

responsible for managing the third-party company

responsible for delivering the mobile development

2012 - 2014

Digital Designer & DeveloperThe AA

Together with a small agile team we delivered

weekly updates to the AA’s website for their

members benefits section, aimed at allowing

customers to enter competitions and gain

discounts by being a member of the AA. Also

supported in designing and developing their

Travel and Breakdown forms into responsive

layouts

2010 - 2012

Digital Designer & DeveloperB&Q

Weekly delivery of B&Q’s homepage updating

and liaising with merchandiser and obtaining sign

off from stakeholders to make sure the latest

promotions were updated. In addition I was

tasked with landing page and support article

design and creation

Jun 2016 - Mar 2017

Lead UI/ UX DesignerBulk Powders

Responsible for the redesign of Bulk Powders

website using their newly created brand. With

focus on researching user behaviour such as

devices, peak traffic and page flow to create a

truly user-centred design that not only

outperformed their competitors through speed but

visual delight. Delivering the design as part of an

agile team through a four phased approach of

analysis, wireframe, design and interaction

Mar 2017 - Present

Lead UI/ UX DesignerBritish Airways

Pinnacle in the adoption of modern technologies

such Sketch and prototyping software such as

Flinto, I helped establish a new way of working

using such methodologies such as Lean UX,

Google Design Sprints. During my time at British

Airways I helped develop a consistent style guide

ready for future iterations alongside homepage

redesigns, user research, moderating of Design

Sprints etc

WORK EXPERIENCE

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